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BlogRush Did NOT Think About the Little Guys

Recently I posted about BlogRush and how it can provide you traffic. What came to my mind yesterday when I was doing some exercises in traffic/link exchanges was it really does not work, especially for the little guys. BlogRush benefits the bigger guys because they get tons of impressions a day. This means this over takes small websites and blogs.

How did I come to this conclusion? I was looking at some websites about BlogRush and saw a similarity – the same websites are being shown every time, with different topics. How is that so? BlogRush works on impressions, depending how many impressions your page is viewed is how many times a topic from your feed will be shown. BlogRush uses this example: 100 impressions = 100 views, which do not mean 100 clicks.

If a person signs up from your widget and they receive 100 impressions that is an additional 100 views to your current 100. So this makes sense for the BIG guys, because they get over 50,000 impressions a day – if someone signs up under their referral or widget, which is an additional views for the big guys.

Since I noticed a repeated amount of blogs is being show on other blogs I thought hmmm – what is my view count for the day? (I have yet to wait to see some stats, BlogRush states they are under construction) BAH! How many times will this blog be shown across the blogosphere? The widget only shows 5 links and rotates on every impression, providing view counts for the users that sign up. Let’s dissect this widget and its algorithm.

At a Beginners Glance

Let us take a small blog and work with BlogRush. A blog at blogspot has a daily impression of 100, so his feed links or posts will be posted on a widget among the blogosphere 100 times. Now let us say 1/3 of his visitors signed up under his widget. 33 readers signed up and get about 100 impressions each, that is an additional 3300 views on top of the current 100 the blogspot is receiving, a total of 3400 views among the blogosphere that has the blogrush widget. Not bad at all! This is a great service!

At an Experts Glance

A popular blog gets about 50000 page impressions a day lets say. That is 50000 views across the blogosphere. Now here is where it benefits the big guys. They post about BlogRush on their blog and let us say 1/3 of their visitors sign up, 16666. Each of those blogs get at least 500 impressions, 500 * 16666 = 8333000 views on top of his current 50000 impressions, which means the popular blog’s feed posts are being displayed 8383000 times among the blogosphere! This easily overtakes any beginners’ blog and this is just the first tier! Imagine if those 16000+ blogs sign up more blogs. This is a great service!


I noticed the same blogs were being posted among other blogs as well as my own. So I started thinking does this really help the little guys? If impressions = views, then the big guys and the guys who first signed up are benefited. This alone is just the non tier, if popular blogs sign up more blogs under them imagine their views among the blogosphere!

I have searched the blogosphere for negatives and found some input from others. There are even arguments about this little widget; it caused chaos since it did spread like wildfire!

BloggingTips has some Cons about BlogRush:

  • The FAQ page needs updating
  • The reports section needs updating
  • They mention in their video that you can build impressions from one blog and use them to promote another. This is a fantastic idea as it means that you can build impressions from your established blog and use it to build up your new one. Unfortunately, there is currently no option to actually do this in the control panel.
  • Whilst you can block out certain websites and keywords from your headline feed however you cannot choose a keyword to display only certain types of blogs on your widget. This is a big problem in my opinion because the categories are so vague. For example, if you had a poker blog you would have to choose between entertainment or Sports. This is not a very good topic match in my opinion.

Blogging Expirement has a great Math Equation:

To continue my explanation I’m going to use a math equation but just stick with me and it will simple, I promise. If I were John’s only referral, he’d be earning credits for the amount of traffic his blog generated (J), as well as my blog (M) and all my referrals’ sites (R) for a total of J+M+R. My total would obviously be M+R and last but not least my referrals total would simply be R. While other programs (such as Yuwie which I reviewed last week) run on this type of model, in BlogRush’s program, my content is competing with John’s for space.

In the end this is not a great source for traffic, especially for smaller blogs; even if you publish this on the internet and mail it to your list, what are the chances of overtaking a popular blog? The big bloggers are the ones to benefit from this great little system.

A big argument rose up on a Google issue about this little widget. Mark from 45n5 has a big argument within his comments section about violating the TOS of Google. Is this system really a traffic exchange program is the main argument at Mark’s blog. This does not pertain to me since I have been banned from Google Adsense, or disabled as they call it.

This bothered me a lot since I was hopeful of getting some traffic from this little widget.

BUT, ShoeMoney is giving back, even though this will benefit him in the long run – but at least he is caring for other bloggers. He will rotate your BlogRush widget on his blog, sharing his impressions with others!

This should be fun. I can kill 3 birds with 1 stone.

1) I can help my readers get more exposure

2) Help my friend launch his blog rush widget

3) Get more referrals for myself! (not quite sure the value of this yet)

Besides all the cool kids are doing it.

This is great for the little guys but more beneficial for Shoe, too bad I did not sign up under him or anyone matter of fact. Now if this continues tier after tier – the big guys are benefiting a lot. If you did not see the video I suggest watching the video at BlogRush, and have a better understanding of their tier system.

In any case this raises the question does this really help a beginner’s blog or does this just benefits the top bloggers of the blogosphere? BlogRush is meant to help everyone but is it really?

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  • http://www.knupnet.com knupNET

    Ian… Thanks for the post. I could not agree with you more and in fact posted something similar on a smaller scale earlier. Thanks for the in depth look at it!!!

  • http://www.seanology.com Seanology

    Ian, this is a great informative post. I did however sign up for BlogRush on my blog. Any traffic is good traffic as the site is new. Thanks for the tips and I’m gonna subscribe to your blog.

  • http://www.natebal.com/journal Nate Balcom

    I just installed this widget this morning. Thanks for the article. I’ve been looking for more info on BlogRush.

  • http://relieve-bordem.blogspot.com Dave

    Agree. I have to say that the “little guy” has a lot of dis advantages with the system. It sounds great, but along with the weighted system, when your link will show, you are still competing with 4 other links that based on odds are going to be the big guns. Even tho the links open in a new window, the odds still favor the name recignition sites.

  • http://www.slevi.net/ Slevi

    Asides from that, this isn’t the first traffic exchange program and usually the result is pretty much the same every time. You get about 1 returning hit for every thousand impressions, the little guys as you call them will therefore only get like 1 returning hit about every 10 days or so probably, making it a complete waste of time.

    But the point you picked out definitely is valid as well, if they truly were to rush the traffic fare on every blog they should count reverse the effect. Big site gets 50.000 impression? Smallest site 1? Smallest site will receive 50.000 credits and big site 1 at the end of the day, it’d be a fun system giving the little guys extra attention and pretty much telling the big guys that they’re big enough already.

    Unfortunately though, with a system like that there’s probably barely going to be any big blog to begin with which would participate and basically give away free traffic.

  • http://www.thomassinfield.com Thomas Sinfield

    That is the reason why I am waiting to see some positive reviews form smaller blogs. At the moment it is just all hype.

  • http://www.grownupgeek.blogspot.com Mr Grown Up Geek

    I’ve been too lazy (or stupid) to do the math myself, so i’m glad someone finally did.

    thankfully i get enough impressions that i’m already seeing traffic from blogrush. i’ve even seen my own link displayed on several sites :)

  • Ian

    > Sean
    Thanks – you are right traffic is good

    > Slevi
    that would be interesting, a point or credit system

    > Thomas
    let us hope they have the damn stats up and running soon, I have yet to see some stats on my end

    > Geek
    I get a pretty good impressions as well but do you think it is fair for a blog to have 8 million views while you have 50 thousand? – very big difference – and just a thought

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  • http://www.marceilbeck.com Marc Eilbeck

    nice post Ian, a very different view to many other people.

  • Scott

    I love how you say “is not a great source of traffic” yet you still promote it through the affiliate link. Thought provoking with a bit of hypocrisy in your post.

  • Ian

    > Marc
    Thanks – just my point of view :)

    > Scott
    I promote it yes – because I am still testing (which I am unable to view my stats from BR), but after the math I have done and looking a the bigger picture – smaller blogs that get 10 page views a day will not survive with this little widget or get substantial amount of traffic as other blogs say they will. I get enough page views and impressions on my site that it may work for me, I have yet to see my stats to confirm

  • http://webaddict.co.za Miguel dos Santos

    I very much agree with you on this. I’m also trying it out more as an experiment at the moment more than anything else to see what my response will be like, but the model they’ve used to distribute traffic seems rather unfair. Very pyramid scheme-like.
    The 1:1, widget load to post displayed seems like enough to me, without adding the referral scheme in there. That’s just for the greedy people and will make the model unsustainable. It sure can be used to generate a lot of hype, but it’s not sustainable in my opinion.

  • http://www.simonemery.co.uk Simon

    I’ve read so much about BlogRush over the past few days, that it caused me to start playing about with the related post plugin for wordpress a bit more, and taking it to the multi-blog level.

    I figured with the lack of sidebar vision, and banner blindness syndrome, that doing a replica of the related posts concept as a blog link exchange could be kind of fun.

    I do agree that the ‘pyramid’ style credit distribution makes things difficult. If I did ever release this wordpress prototype (which I may not, I was just bored lol), it would be 1:1 ratio.

  • http://www.InternetMarketingMind.com YC

    A very good post and in-depth look at it, Ian. I just posted something similar but am still having a positive outlook. However, it does raise the ever present question – does the rich get richer, the poor get poorer?

  • Ian

    > Miguel
    Your right – it does relate to MLM just a little because of the tier system

    > Simon
    that is true – BR is much what you just stated a random blog roll of related links in the blogosphere – but that I think would be going against Google TOS – since it will be live on the website….?

    > YC
    Rich get richer – I dont know – since Problogger CTR is lower than mine – so I think it plays even with everyone – its a low CTR system that will not produce what it says it will, but I hope John can prove me wrong

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