Everyone knows Rich Schefren right? Well if not here is some information about him. They call Rich Schefren the “Coach to the Internet Gurus”. His unique philosophy about how to build real businesses online gets big money results for his clients. And that’s the reason he formed Strategic Profits in 2004.

You might have recognized him on the Next Internet Millionaire Internet reality show. He was the last speaker in the series of speakers. Well today he has released a great new outlook on Internet Marketing, it is about grabbing attention. This is very vital for any marketing grabbing the attention long enough for them to be interested in a website or product. Why do you think you read about Attention grabbing headlines. Headlines can get you in the front page of Digg or get bookmarked or even get stumbled!

Below is an intro video to the Attention Age Doctrine by Rich Schefren.