In the world of blogging, publishers want to purchase some of your blog space for traffic and more exposure. Well I just recently purchased 2 Text Link Ads from 2 popular blogs – half of my Alexa rankings that is. I want to see if it gives my website a boost in traffic. Is it really worth purchasing and spending X amount of money on a TLA to just get X amount of traffic? Well, this is day one of my case study of TLA exposure. I will not reveal the websites I purchased from as I want natural traffic coming from their websites or blogs.

First of all What is TLA?

Located in New York City, Text Link Ads is the premier targeted traffic and link popularity ad firm. We specialize in placing static html links on high quality, high traffic web properties. Our clients have seen a dramatic increase in targeted traffic, brand exposure, and organic search engine rankings with our service. We currently work with a wide range of clients from Fortune 500 firms to individual website owners.

Text Link Ads was co-founded by Patrick Gavin and Bill Fish. Patrick is a search marketing expert and speaker at industry leading conferences including Search Engine Strategies and Webmasterworld Conferences.

Our cutting edge strategy is guided by our in house staff consisting of some of the brightest minds in the search space. Text Link Ads is a member of the Better Business Bureau and also a circle member of SEMPO (Search Engine Marketing Professional Organization). We have been featured in many articles and interviews and we are experts in our industry.

Source: TLA About Page

This is a great way of getting exposure, providing links to a popular blog/website to receive traffic. But does this really mean you can get good traffic from these websites?

John Chow sells his TLA ad space for exchange of exposure. Do these sites really get the traffic by the so called “Chow Affect?” Again I am testing this to see if this is true and if I can get a good exposure from 2 sites I have purchased from, I may purchase more.

I will be testing this for 30 days (length of all exposures, base on monthly plan), I may even purchase one more TLA to really see its affect.

Here are tips I think are useful and they play part with Google Adwords as well:

• Creating a Great Anchor
• Link to a Post instead of Home Page

I think these two helps with gathering more traffic, since these work with Adwords I took what I learned in making an adword campaign work to TLA. There really is no big difference except that you are purchasing direct space instead of being randomly generated on webpages.

Linking to a post can help readers continue to read what they have been looking for instead of trying to search from your homepage. Though you may think about the page rank and the weight of that page rank on your home page, you also need to think about the readers that are being re directed to your website/blog.

But this is a test – so lets see what happens. Stay Tuned.