I would encourage all to open up ourselves and realise CRM do not only applies to the blogosphere. Criticism may come in different formats, even through a feedback email from corporate websites. Therefore, I was writing on a general level not limited only to published blogs.

what alot of corporations have trouble understanding is, that as easy as it was for someone to offer a piece of criticism, they too can engage in a comments page and explain their piece and have users see things from a corporation’s perspective.

so that puts users and corporations on a more equal footing.

but ultimately, its not just the power of persuassion on who has the more compelling argument, but the decision ultimately resides in whose argument you want to put your belief in.

the important thing is to ENGAGE, if you are a corporation or business, have your say, but don’t tell more lies because you’re just going to look dumb. also, you may not re-shape one person’s biased outlook, but if you engage professionally and in a real way, i believe you might gain the respect from others who have chosen NOT to comment.