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	<title>Comments on: Back on the Grind: PPC Marketing</title>
	<atom:link href="http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/</link>
	<description>Affiliate, Entrepreneur, Traveler, Pimp</description>
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	<item>
		<title>By: Ian</title>
		<link>http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2928</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Mon, 10 Mar 2008 15:41:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2928</guid>
		<description>&gt; GoogleLady
I am using some long tail and really do not go general on the campaign - I want to be vast but specific - I need to start to do landing pages more often too</description>
		<content:encoded><![CDATA[<p>> GoogleLady<br />
I am using some long tail and really do not go general on the campaign &#8211; I want to be vast but specific &#8211; I need to start to do <a href="http://www.ianfernando.com/product/instapage" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ianfernando.com/product/instapage';return true;" onmouseout="self.status=''">landing pages</a> more often too</p>
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	<item>
		<title>By: Googlelady</title>
		<link>http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2927</link>
		<dc:creator>Googlelady</dc:creator>
		<pubDate>Mon, 10 Mar 2008 06:56:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2927</guid>
		<description>Hello Ian,

I am really happy that you started again in PPC. Is usual to get depressed of some campaigns and  more if you have failing campaigns and no winners. But I will recommend (some ideas to brainstorm) to use long-tail keywords and not too general ones like &quot;dating&quot; or something similar.

By the way, every affiliate manager will tell you that direct link will convert well and some will tell you that will convert better, that&#039;s not true but direct linking is good to test if the program converts well and your time (and money) to design your landing page is worth.</description>
		<content:encoded><![CDATA[<p>Hello Ian,</p>
<p>I am really happy that you started again in PPC. Is usual to get depressed of some campaigns and  more if you have failing campaigns and no winners. But I will recommend (some ideas to brainstorm) to use long-tail keywords and not too general ones like &#8220;dating&#8221; or something similar.</p>
<p>By the way, every affiliate manager will tell you that direct link will convert well and some will tell you that will convert better, that&#8217;s not true but direct linking is good to test if the program converts well and your time (and money) to design your <a href="http://www.ianfernando.com/product/instapage" style="" target="_blank" rel="nofollow" onmouseover="self.status='http://www.ianfernando.com/product/instapage';return true;" onmouseout="self.status=''">landing page</a> is worth.</p>
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	<item>
		<title>By: Ian</title>
		<link>http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2921</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Sat, 08 Mar 2008 12:59:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2921</guid>
		<description>&gt; Wes
thanks bro - you been a lot of help so far!</description>
		<content:encoded><![CDATA[<p>> Wes<br />
thanks bro &#8211; you been a lot of help so far!</p>
]]></content:encoded>
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	<item>
		<title>By: Wes Mahler</title>
		<link>http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2920</link>
		<dc:creator>Wes Mahler</dc:creator>
		<pubDate>Sat, 08 Mar 2008 06:02:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2920</guid>
		<description>BTW, I like the new theme!</description>
		<content:encoded><![CDATA[<p>BTW, I like the new theme!</p>
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	<item>
		<title>By: Wes Mahler</title>
		<link>http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2919</link>
		<dc:creator>Wes Mahler</dc:creator>
		<pubDate>Sat, 08 Mar 2008 06:02:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.ianfernando.com/2008/back-on-the-grind-ppc-marketing/#comment-2919</guid>
		<description>Awesome to see you back in action, I&#039;m sure you will make a killing this time man!  Let me know if you need any help, I just did that thing I was mentioning to you earlier about on leveraging the PPC account to help increase testing speed.</description>
		<content:encoded><![CDATA[<p>Awesome to see you back in action, I&#8217;m sure you will make a killing this time man!  Let me know if you need any help, I just did that thing I was mentioning to you earlier about on leveraging the PPC account to help increase testing speed.</p>
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