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MySpace ADs: First Case Study

So when Myspace ads finally came out I was undecided to advertise on there. I have advertise on there via Google Content network and found the traffic to be pretty bad. But I then saw that you can target demographics, which then I thought might be something good to test out. So I registered and found the interface to be the most sophisticated platform on the Myspace network. Honestly Myspace layouts are the only reason why myspace is so big.

Anyways, I decided to concentrate on 2 things or verticals when choosing an offer. I figured everyone on Myspace are all pornstars and gothic kids or lonely people. I decided to promote dating but a more niche dating service. I also decided to do ringtones, just because there are young kids on there that are retarded and may want a ringtone. When I first started I complained how it took forever for Myspace to approve my ads. Luckily my readers have informed me of a dumb mistake on my end and finally had my ads approved after several hours.

So I tested about 2 offers from NeverBlueAds and 1 from another network (they were hassling me) and put them up on Myspace for about 1 week. I was amazed at the results that came in and also saw that there is some money on Myspace. This is pretty typical for banner advertising, tons of impressions and tiny CTR. Very similar to Facebook and GCN. Below you can see my CTR and my impressions base on the ads I was advertising. I was testing both 300 * 250 and 728 * 90. Right now those are the only 2 ads that are being displayed on the Myspace networks. 

You can also see that I was denied 2 ads, not sure why and didn’t care at the time. But you can also see one ad only got 4k impressions. The reason for that is because it took forever for the ads to get approved and only was able to be shown on the last day or so, so bad CTR on that. My daily spend was pretty base for testing mode, some campaigns I just did the standard $25 and another I did about $500, the thing is you are not using all that in 1 day, it seems Myspace tries to spend it evenly across the available days you provide and want the ads to be shown.

Screenshot below is me using Prosper202. I did earn money but not that much. I didn’t even come out even, gah. But it is cool. You see that my spending is far greater than my earnings: $49.90 vs $111.97 (this is a little more than what I had to pay Myspace, actual bill was at $101.70). So I am actually down, but I did profit on one day more than the other days. 

These stats are only from Neverblue and not the other network, the other network expired their offer after like 1 day (so no conversions), gay.

The weird part about this trend is I did great the first couple days and then holy crapper the last couple days. Not sure what that meant. Also it seemed there are specific days where my offer did better. But it may be what I stated earlier, if I want to only spend $25 between 3 days it may diverse the spending among the 3 days. Similar to if I want to spend a total of $500 in 7 days it would split the spendings among the days, which maybe the cause of the type of trend I have. This can be also a reason why I had more conversions on some days and others I didn’t.

Since this was a testing phase I only direct link to the offer, I did not create a bridge page for any of the offers. Now what questions come to mind after seeing such stats. 

  • Trends
  • Type of Demographics
  • Type of User profiles
  • Hourly data needed
  • What days did better
  • Why more impressions on some days
  • etc
There are just a lot of questions to ask. I will be digging in more and seeing if I can profit from Myspace, I mean Facebook hates me as is. So There is money to be mad on Myspace but can it be profitable enough in the long run to be sustainable? There are many talks about what offers to run on Myspace. I typically ran what came to mind right away about Myspace: whores and lonely people with kids. So dating just came to mind. I will be testing other offers on Myspace to see what else can be converted. Are you testing any offers on Myspace? How are they turning out for you?
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  • http://www.whataboutbrazil.com/ Thiago Prado

    First of all Myspace sucks really bad!

    I don’t believe people that uses Myspace is the type of people who actually buy stuff online.
    Since I started studying PPC I’ve never seen anybody bragging about making money on Myspace.

    The only material I found on the internet about Myspace was “money waster” e-books.

    […]

  • http://www.brandonadcock.com Brandon

    Keep saying that then Thiago, means less competition for me. I have been pulling several g’s a day since it was launched.

    Ian, try and get that CTR up and use a landing page. My direct linking campaigns sucked. When I started using landing pages everything took off.

  • http://www.ianfernando.com Ian

    > Brandon
    awesome! thanks – figures I would have to do an LP

  • http://www.shankerbakshi.com Shanker Bakshi

    You think exactly like me Ian, If i need to run any PPC campaign on my space , it would be definetly somewhat realted to Dating.

    @ Brandon Yes, Landing pages would be a better idea rather then using direct linking.

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  • Tip Jar

    Dude, that’s not even nice. -rep in my book. I have a Facebook and a Myspace and I’m not some emo gothic loser, nor am I lonely. It’s a social networking tool.

    Anyways, I tested a few ads on Myspace and the ringtones and Crush offers have been sucking for me, but on the other hand, I have had 2 profitable campaigns, but aren’t sustainable.

  • http://Contempt.me Contempt

    Great case study. Keep up the good work Ian, make those results!

  • http://www.diariesofablogger.com anthony dinh – DiariesOfABlogger

    I’m running a few campaigns, but none of the are converting. Here are two of them.

    campaigns: dating, model/actor search
    budget: $25
    flight date: 10/08 – 12/08
    cost/click: .37 (suggested minimum)

    dating stats: 13k impr, 5 clicks, .0003% CTR, 0 conversions

    model/actor stats: 89k impr, 33 clicks, .0004% CTR, 0 conversions

    does anyone have any suggestions on how I should retarget, rebid, rebudget, etc. to improve my clicks and conversions? not sure what else I can do as there’s not much you can do as far as fine tuning your target audience. they have basic demographic filters, but nothing really granular. I might have to swap the ads out and keep trying different ones…maybe myspace traffic truly is just junk…anyone have any good experience?

  • http://www.affpros.com Catie

    If you are trying to advertise to a younger demographic, college kids, those sorts of people, it make sense. A lot of the ads I see up there are for losing weight or going to online college. What are 20 something girls and guys worried about? looking their best and going to college. So I guess if you have a site for losing weight or going to college you are good to go. Otherwise, get someone else. :P

  • http://www.brandonadcock.com Brandon

    @Anthony

    Those CTRs are very low, you should try and rework your ads. Try new headlines, call to actions, images, and background colors. You really want your ads to be over > .1%.

    You also have to remember that you only tested a small amount of clicks. it could have been a bad hour, or bad part of the day. For me, I do the bulk of my conversions after 4PM EST, but it will vary depending on the offer.

  • http://www.ppc.bz PPC.bz

    Did you split test those shits? Gotta split test everything from the age to the sex to the LP to the color of shirts they wear.

  • http://www.ianfernando.com Ian

    > PPC
    this is my first run – but 1of the offers I split tested banners and the 300 * 250 on dating did better than the 728 * 90. I am actually re running with new age range with the 300 banner size

    > Brandon
    would you say a weeks worth is bad testing? I usually do a weeks worth of testing just because of day difference

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  • http://getinternetmarketingstrategies.com/ JR @ Internet Marketing Strategies

    I am new here referred by Net Fool’s link luv post, and This was a great post, valuable and hilarious at the same time, I like your sarcasm.

    First, NeverBlue has more expirations than the morgue, REALLY GAY!
    This was some great information for me as I was looking for a case study for My Space… I think will try it out now and do some runs.

    Thanks
    JR

  • http://www.ianfernando.com Ian

    > JR
    np! glad that you found it informative even tho – there wasnt much money made – but hey it is all testing! in which I am currently doing

  • http://questarena.net Sergey

    I am never used MySpace.

  • http://www.facebooklicious.com Facebook Applications

    MySpace was popular before, But today the competitin is on upper level between social networking websites. Facebook is fastest growing networking websites today.

    Regards,
    866.568.6377

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  • http://www.seocorporation.net/ SEO India

    The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!