Comments on: MySpace ADs: First Case Study

By: Facebook Applications

Facebook Applications — Thu, 25 Jun 2009 11:34:19 +0000

MySpace was popular before, But today the competitin is on upper level between social networking websites. Facebook is fastest growing networking websites today.

Regards,
866.568.6377

By: Sergey

Sergey — Mon, 11 May 2009 01:01:59 +0000

I am never used MySpace.

By: Ian

Ian — Mon, 13 Oct 2008 17:41:29 +0000

> JR
np! glad that you found it informative even tho – there wasnt much money made – but hey it is all testing! in which I am currently doing

By: JR @ Internet Marketing Strategies

JR @ Internet Marketing Strategies — Mon, 13 Oct 2008 00:51:13 +0000

I am new here referred by Net Fool’s link luv post, and This was a great post, valuable and hilarious at the same time, I like your sarcasm.

First, NeverBlue has more expirations than the morgue, REALLY GAY!
This was some great information for me as I was looking for a case study for My Space… I think will try it out now and do some runs.

Thanks
JR

By: Sunday Hyper-Linkage & Updates | The Net Fool

Sunday Hyper-Linkage & Updates | The Net Fool — Sun, 12 Oct 2008 07:31:33 +0000

[...] Ian Fernando – MySpace Ads: The First Case Study [...]

By: Ian

Ian — Fri, 10 Oct 2008 23:06:49 +0000

> PPC
this is my first run – but 1of the offers I split tested banners and the 300 * 250 on dating did better than the 728 * 90. I am actually re running with new age range with the 300 banner size

> Brandon
would you say a weeks worth is bad testing? I usually do a weeks worth of testing just because of day difference

By: PPC.bz

PPC.bz — Fri, 10 Oct 2008 21:55:36 +0000

Did you split test those shits? Gotta split test everything from the age to the sex to the LP to the color of shirts they wear.

By: Brandon

Brandon — Fri, 10 Oct 2008 21:37:01 +0000

@Anthony

Those CTRs are very low, you should try and rework your ads. Try new headlines, call to actions, images, and background colors. You really want your ads to be over > .1%.

You also have to remember that you only tested a small amount of clicks. it could have been a bad hour, or bad part of the day. For me, I do the bulk of my conversions after 4PM EST, but it will vary depending on the offer.

By: Catie

Catie — Fri, 10 Oct 2008 17:24:57 +0000

If you are trying to advertise to a younger demographic, college kids, those sorts of people, it make sense. A lot of the ads I see up there are for losing weight or going to online college. What are 20 something girls and guys worried about? looking their best and going to college. So I guess if you have a site for losing weight or going to college you are good to go. Otherwise, get someone else.

By: anthony dinh - DiariesOfABlogger

anthony dinh - DiariesOfABlogger — Fri, 10 Oct 2008 16:04:38 +0000

I’m running a few campaigns, but none of the are converting. Here are two of them.

campaigns: dating, model/actor search
budget: $25
flight date: 10/08 – 12/08
cost/click: .37 (suggested minimum)

dating stats: 13k impr, 5 clicks, .0003% CTR, 0 conversions

model/actor stats: 89k impr, 33 clicks, .0004% CTR, 0 conversions

does anyone have any suggestions on how I should retarget, rebid, rebudget, etc. to improve my clicks and conversions? not sure what else I can do as there’s not much you can do as far as fine tuning your target audience. they have basic demographic filters, but nothing really granular. I might have to swap the ads out and keep trying different ones…maybe myspace traffic truly is just junk…anyone have any good experience?