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Squeezing the Juice Out of your Audience

The best way to get stats is survey a lot of your readers or users. I have done this many times with free polls in the past, even before I bought a domain. Now I have a domain, a self hosted script is good to have and a powerful survey tool is crucial. I am currently using Lime Survey, which use to be known as phpSurveyor. I think this is one of the most versatile scripts out there that can easily capture the necessary data needed to help with your marketing.

Lime Survey is very user friendly but it takes a while to get use to. So to me it was ‘ehh’ user friendly and I found myself taking the whole day to just mess around with the system. There are images and the interface is a bit bulky but straight to the point. There are multiple ways to create and edit surveys, the only thing that bothered me was creating the survey.

Creating the survey was fairly easy until I was given the option of choosing, text, check box, options, drop downs etc. The options kinda of go into a more bigger range, for example radio buttons but there are like 3 other categories for radio buttons. Why can not I chose radio buttons and just keep adding radio buttons and its’ choices? It was a bit complicated, I still have sometimes a hard time deciding what is what. It is a good thing they have a really good documentation otherwise I would have to download something else.

But back on topic: Surveying your customers or audience is important since you want to know what they want. I tend to have a survey 4-7 days down the road after someone purchases a product from me. The reason for this is I want to know multiple factors, ease of payment, ease of download, errors, opinions, would they purchase again, etc

There are many questions you can ask and many that you shouldn’t ask. Also, throwing a survey to your users does not mean they will all participate. You will also notice some trends with different group of people. For example I sent out a survey to the users who downloaded the BANS Themes for free and a small amount of them participated. While the buyers, a higher percentage of them participate and said they would buy a similar product again. This tells a lot about your audience freeloaders vs buyers and what they want.

I also have a poll on my front page for users and my readers to create interaction but it is a purpose for me to see what readers are doing or want. There are even sites out there where users create surveys and are publicly shared so others can see what people are looking for. While some are for fun and some are serious, you really can not tell unless you have a good audience. For example freeloaders vs buyers are 2 different people. Buyers are more serious while freeloaders are just ‘ehh whatever’.

What I use surveys and Polls for:

  • End user Experience and Opinions of a Purchase Product
    I think this is very important. Getting a response from your buyers is crucial because it will help you determine what you are doing right and wrong. Remember each buyer is different from noobiness to expertise. Each has their own experience and vision of your product being better or perfection. Take each response seriously but not too serious. You want to find a common situation which will make you focus more on that wider range than each individual. Grabbing user experiences’ several days after they purchase is important as well, give them time to play around with your product before asking them to survey your product/service.
  • Case Study on the Market
    This is important because you want to know what the general audience feels on your niche. I have a poll on my front page of my blog and its a general study. I usually post results of what my audience is saying and I give my output on what I think the stats are telling me. Case Study surveys are important prior to a product launch as well. Research and Research is repeated throughout marketing, so every piece of data is important. Grabbing these sources from users can help you determine what your next product you should make or promote next.

If you would like to download a great survey/poll system I recommend grabbing Lime Survey. This program has a lot of functionalities that you can do and it is easy to use once you get use to it’s interface. You can test and view the demo version to get a first hand experience with it.

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    Pretty good post i enjoyed your post i like this video thanks for sharing the article.

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    I have a servey installed on my website. Per 100 visitors I get 1 to take part in my survey. As much as a servey would help me improve the user experience on my website how do I get them to take part ?

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    These are some amazing tips and suggestions. I would definitely act on then. I hope they work for me too.

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    I was using Lime Survey but it was not worked for me so deleted the script and i am using another one.

    Thanks for your excellent tips i like your blog very much keep it up.

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    I love open source software, and my first time with survey software was 2 years ago installing and trying LimeSurvey (I’m in registered with them). I recommend them if individuals must have the data on their own servers and have the resources to do so. However, while a hosted solution, SurveyGizmo offers a lot of features (particularly at the paid levels) not available in other tools. For your audience, they probably have hosting, so give LimeSurvey a whirl, but absolutely check around to make sure you get the right fit for you

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    Great recommendation, I should give it a try. Survey is really needed to know what our readers oppinion.

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    Yes i am using Lime Survey and it is very good to use, user can understand very easily and very good features. Thanks for sharing the information.

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    these are awesome informations regarding Lime Survey. also with great recommendations and tips. Thank you also for sharing the videos its really nice!

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    i’d like to share this quote from the reviews that i have read about lime survey..

    “The main advantage of Lime Survey is that it comes with a good collection of ready made templates. The survey software has a dashboard that you can use for a variety of purposes like monitoring the surveys, setting quotas, and displaying the results into a range of formats as well as local Excel spreadsheets. Once you have completed the survey, you can save it and use it for future surveys. Thus after designing a particular survey, you save a lot of work that you may have to put in for a fresh survey. The software also allows users to save the survey and complete it in another sitting if they want. The collections of questions available with the software are fully customizable to the nature of your business. Apart from all that, you get PDF automatically and also printed versions of the survey.”

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    I agree, I think the end user experience is the most important!

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    Lime Survey has been very usefull to me over the time, nice choice!

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    oh! i really like your article.. its my first time to hear about this Lime Survey. very great that you post about this..

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    Hi, this is a very informative post. I really do not have any idea about the lime survey now i have to research about it more. This is a nice video very helpful highly recommended.
    Thanks! Keep it coming

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    Online surveys are completely new and sophisticated method of marketing. A study is to answer some questions on a matter of different people. This is nice information. Thanks a lot

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    i really don’t know about lime survey.. my friend recommend me to visit this site to know more about it. and this is it that’s why i knew this site because of her.

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    Thaks a lot for the information. That is very interesting

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    Well, it is just a way of your seeing people and their actions. I keep to another point of view.

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    I have a servey installed on my website. Per 100 visitors I get 1 to take part in my survey. As much as a servey would help me improve the user experience on my website how do I get them to take part ?

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    I have the same issue as above getting people to participate. I have used survey monkey in the past and will need to do more research on Lime survey. Thank you for posting this information.

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