Ian Fernando » A Successful Launch: A Basic Break Down

A Successful Launch: A Basic Break Down

Tuesday, 21 April 2009 · Print Post 20 Comments

Related Readings

A while ago Jani and I have released a new info product to the twittersphere. It was a successful launch. I also recently released Twitter Snipe as well. So I decided to go ahead and talk maybe how to do a product launch via just social traffic. Now it may not be one of those John Reese 1 million dollar profit in a couple hours but we are getting close to it.

So anyways this post will be brief and talk about some basics stuff to a pre launch of a product or web service or even a new blog. Most of the traffic either came from a list that we have built or virally spreading the hype. There are certain aspects I guess when it comes to pre launching a product.

Below is a screenshot of my inbox of the sales of Twitter Traffic Exposed.

twitter traffic exposed

Now that I got you excited I will break down some pre launch and launch phases that I have done. During this week, I will post about each individual tactic that I used during this week. There are bunch of things that needs to be done on launch, with yur sales letter, pre launching, and post launch.

If you know, Jeff Walker has recently released Product Launch Formula. His product is very powerful and I definitely recommend it. But I can show you some tactics that I use to get a nice return on launch day and to easily follow up with your leads after launch.

Below are some key things I will talk about this week or coming days, but I will give you a small breakdown of the method talked.

Write your sales letter for 3 types of people visiting your site.
There are 3 types of users that comes to your sales page. They are the naive readers, the scrollers, and the visualizers. Each has to be targeted everytime you write your sales letter,because each user sees something different.
Create scarcity
Creating a scarcity helps boost sales literally right away within seconds of your launch. It creates the tension to the buyer if they should buy now or later.
Add social proof
Social proof makes you more credible, without it means you do not make any sales or even have a brand that is trustworthy. With creating a social proof you put yourself out there as an expert.
Creating some type of ‘yes’ funnel system
Someone that visits your site, already said yes. Now you just have to funnel that to a buyer. These users are dedicated at pre launch, so they wil be following up with you, saying yes everytime to what you are doing. It is just turning those users to buyes.
Adding testimonials for social proof
Social proof is important as I stated. Testimonials are important because you gave your product out to test out and play with to other users. They have teh experience to talk about the product and can vouch for you and your product.
Adding video to create and build trust
Building brand is important and gainin trust. Video gives you the leverage to automatically gain trust and credibility because you are live and not selling in text. It feels to the end user as of you are talking to them.
Build brand with introduction and closing statements
A new user that comes to your sales page does not know who you are or even know if you are an expert. Giving them some sort of small introduction gives them the security that you do know what you are taking about.
Create imagery with lists
A sales page is not complete with a list. A list quickly attract teh eyes and a users attention. If you have a good list then you can point out what are the benefits of your product.
Provide an easy flow Timeline
There is a way to write your sales letter and there has to be a flow going to the buy or purchase button. There has to be way for someone to figure out the problem your product is solving and why it is better than what is already out there.
Proof of Product at work
Case studies of your product or method at work is the best way to show someone how it works and that your system works solid. Proving to a user that your system is flawless is the main key, especially differentiating it from other system that are currently out.

These are somethings to think about. I will talk about some things during this week and go more in depth about each method stated above.

Bookmark this Post

Subscribe to Blog

20 Comments »

Meji said:

Hot post. Wish I read this before my first product launch. I can always re launch thoguh.

- 21 April 2009 at 6:25 pm

Tom - StandOutBlogger.com said:

Sounds like you have had a very successful launch! Best of luck with your product Ian!

- 21 April 2009 at 6:34 pm

xentech said:

Sweet screenshot

- 22 April 2009 at 7:16 am

marc lohan said:

Best of luck for your new product lan….

- 23 April 2009 at 3:31 am

Firme Curatenie said:

Thanks for the great post!

- 23 April 2009 at 5:49 am

Inchirieri Auto said:

Great post, I will really use these tips what I need them. Thank you.

- 23 April 2009 at 5:51 am

Index Annuity said:

I feel your blog really useful and inspiring me. Thank you.

- 23 April 2009 at 6:37 am

Make Money Online said:

Wow good earning! These are the good tips to be followed to launch our product, I’ll be following these as I’m going to launch my ebook. Thanks Ian for the post!

Regards,
Lee

- 23 April 2009 at 9:15 pm

Used Tires said:

Hey Ian, it must be an awesome feeling to receive those emails in your inbox notifying you that the sales have been made, If i were in your shoes I’d probably be refreshing the inbox constantly lol.

- 24 April 2009 at 2:47 am

Jorge Corrochano said:

04/25/2009,

Dear Jani & Ian,

I knew in my heart not to *Launch* anything with the exception
of my TwitterTrafficExposed Blog. The content on this page is
Invaluable….All 10 Topics you covert, we should *PRINT* and
tape next to their desk…You & Jani are the “BOMB”

- 24 April 2009 at 12:34 pm

marc lohan said:

All the best dear to launch for new product.

- 29 April 2009 at 6:21 am

Shawn said:

i appreciate the tip about video… i never considered the credibility aspect that it can add.

- 1 May 2009 at 10:17 am

Ricky Peterson said:

Professional video thanks for sharing it Ian. Once again you have given up to date information which one should do before any kind of product launch. I am very much Impressed with your point about sending sales letter to 3 kind of people coming on your website or blog.

- 1 May 2009 at 10:30 am

inchirieri masini said: