Building a List – Why I am Just Starting
Related Readings |
The title isn’t really that right since I have been building a list with my affiliate campaigns, just haven’t really properly market to them. I have been building my list for quite a while but never knew how to really use it to its advantage. After Search Engine Strategies in NY, I got to talk to a great friend by the name of cousinvinnie.
He is an emailer and does huge volume. I remember talking to another emailed at the CX top publisher dinner while I was at ASE in Boston, and he does all his CPA offers via email. He to did huge volume and he explained to me email is where it is at. Again, when I usually launch a campaign I try to incorporate capturing the lead for myself even before sending the user to the offer.
The thing with me is I do not even follow up or keep in contact and then I get complaints, just hcek the aweber screenshot below:
As you can see they are pretty recent emails. I have talked to my PPC Mafia team and I would like to get into email more so. Adhustler did a great case study, really in depth that I had to read it twice. He had lost but he has the list in which he can potentially earn over and over from.
I knew of this when I first started in marketing because all I head is the money is in the list, the money is in the list. I saw a huge potential that I even created a wordpress plugin that captures emails from comments.
But my problem is what do I do with it. I am not an expert in Acai, movie making, or any of the other niches I am in. This means I can’t figure out a good way to write to these type of users because I am not in the niche all the time.
So anyways back to the screenshot, how do I get less complaints? I imagine to give them content and email them often. As anything else you need to provide content and it needs to be unique. Well, how do I know what is good and unique information if I personally do not do it or if I am not involve in the niche in anyway. Its hard.
But isn’t that like PPC Affiliate Marketing?
I say no because with affiliate marketing you just have to do research one time, setup a campaign and that is really it. Tweak some action words, tweak vocabulary, tweak keywords, etc.
With email marketing you need to provide some type of content that is usefule. I have become so useless in email marketing that I use content from ezine articles or pay my editors to just write copy. But even then what topic is good and valuable, more importantly not repetitive.
I been using aweber and I love it. Easy to use interface and all that jazz. But email marketing, I definitely want to get into it. Capture leads and keep it forever, but content is the issue! Even it takes me time to write several auto responder messages for marketing campaigns.
Now I been blasting and I think it is best to go ahead and create auto responders. But still all testing for me and seeing where I am at with email. The hardest is the content I think.
So maybe in the futre case studies of email marketing coming soon, Adhustler has a more in depth one though.
I hear you man!
I’m in the same boat…getting all these emails but don’t ever follow up with them because I don’t got unique or compelling content to share…but it’s true the MONEY is in the LIST!
Seems like we’re all in the same boat. I am capturing emails and just holding them. I hear there is money in this email marketing thing so maybe I’ll send them some content 1st of next month.
Dude! The grammar! My eyes! Gah!
…prob why I am getting complaints
[...] Ian Fernando – Building A List: Why I am Just Starting [...]
We do use our own list for promotional updates. I guess you can use your own list for that reason too.
I’m not convinced that this is the way to go now. It worked in the past, but 95% of email is now spam. People don’t read it like they used too.
There are other, more modern ways, of building lists like with twitter.
I think the money is still in the list. Certain niches I think will have higher open rates then others. If your in the “make money” or “affiliate marketing” niches you will have less open rates because of competition. Micro-targeted niches will have higher open rates because no one targets them.
Its possible if you synchronize your email lists, twitter followers, facebook friends at one time you can get a better response from your campaigns.
funny, sometimes I feel I email a list too much, BUT, if i don’t email them often the seem to forget who I am and I get complaints like you show above, good stuff
I’m not sure about pimping cpa in the emails, but I need to get more regular with my lists
Chris,
That’s why it’s utterly important to build a relationship with that list…
Spam is just that, SPAM! But by giving content and freebies, people will come to enjoy your emails and actually anticipate them, thus turning into paying customers when you do decide to send them a product, offer, etc.
Obviously it’s not going to be as easy as you thought. (Just like nothing else is.) But that’s where the fun is, trying, testing, and failing. (Of course, succeeding is the best part.)
Cant share much right now, because I havent used email marketing myself.
Have you tried attraction marketing though? When you do get to use email marketing, let us know ok. thanks
hi.
i think, you can use your own list for for promotional updates.
It will be good for you.
yeah..just work in promotion..as more as you can
I think, you can use your own list for for promotional updates.
I like this idea. I will recommend this article to my friends. Thank you
Very frank and honest post about list building and follow up email.
Our blog has tons of information regarding content for your follow up messages and well as frequency, relevance, etc. You should check out these resources.
http://www.aweber.com/blog/email-deliverability/why-spam.htm
Our Education Marketing Manager, Justin Premick, is always blogging about those topics, including the spam complaints you mentioned. The information he provides to our customers is invaluable.
I invite you to check out those resources and if you have any questions, please feel free to contact me directly.
-Ron
Got something to say? Click Here to Say something then!
Leave your response!
Subscribe
Recent Comments
Blog Poll
Connect With Me
Random Photos
View more photos >
Latest Video
Recent Posts
Most Commented
Most Popular