Expand Keywords Using the Wonder Wheel
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Last time I talk about keywords was when I was using my whiteboard and giving a basic training on it. It was my first time and it was hard to see what I was writing. So today, I have a very visual way to show you how to expand your keywords without really thinking, it is called the Google Wonder Wheel.
This is such a powerful tool that I didn’t ever want to post about it. But I see all these other blogs posting about it why not. Plus they just show you 1 way to use it. I know several ways to use it and I will show you an extra way to use it.
The difference with this post and the others is that it is not going to be an introduction video to use he wonder wheel but I can show you where to find an extra set of keywords using the wonder wheel. So enough talk and lets just get into the basic breakdown of the wonder wheel.
What is the Wonder Wheel?
The wonder wheel is a way to display relevant search terms base on your main search. Clicking on each newly geneated term will provide you with a new relevant search term base on the keyword inside the main bubble.
So that is what it means. With the video I made helping explaing how to expand keywords, well Google does this for you and it is base on their data they have. Which is cool because it is less research for you and more importantly you do not have to think. SO that is a plus.
What can you benefit from this? Well simple newly targeted keywords that you can use. Each time you click on a keyword that keyword is some how related to teh first keyword you started with. For example in the video you will see that I started off with “weight loss.” I went about 4-5 deep with the wonder wheel and those keywords will related to the main set of keywords some how, no matter how general it is. Some how they are related and related for search!
Now you have a set of keywords from google search that you can start using. Now I want to show you that I can show you a whole new range of keywords by using the wonder wheel on a different site such as YouTube. Since YouTube is part of Google, they have implemented the wonder wheel within their system.
The best part about this is that you will get 2 different set of keywords with different depth levels. Also the reason you are getting such a different set of search terms is because YouTube’s search patterns differ from Google’s traditional search. So this gives you a big advantage in gathering more types of complex keywords that you may not think of.
The video below will show you the Wonder Wheel in both Google and YouTube, showing you 2 different set of keyword results.
One being that since youtube viewers search differently than Google searchers then you will get different results. Different results means different keyword phrase that are related to your main search terms. This gives you a leverage over others since you can start using this data to expand within Google search and use the wonder wheel to find more relevant words.
Hope the video was good!
Ian – great video! I hadn’t come across the wonder wheel before so this is an awesome thing to find and play with. This will definitely help with mining some more keywords!
I enjoy the video as usual.NO doubt the wonder wheel I heard for the first time will be useful in search.Thanks for the post.
awesome article…thank you for share, I will be sure to check out your blog more often
thank you
The wonder wheel of google provides another great way for keyword research. It gives users or researchers some insights on what people are looking or writing about.
Hey Ian, good video – I had seen the wonder wheel in the past but only played about with it for a small campaign which didn’t go too well. You know you said when you click the different legs of the wheels the results change, do you know how to get those to display US results for people outside of the US?
For me it seems to base the results on the UK market and I have tried through a couple of proxies which don’t work.
PS…
I just tried doing the same term you did in your video and mine displayed different results so I assume mines picking keywords from the UK market opposed to US
Google Introduced this wonderful facility of wonder wheels for usage of keywords expansion. i seen but not familiar with all details, quite useful impressive article with detailed info. of wonder wheel.
[...] Ian Fernando » Expand Keywords Using a Wonder Wheel [...]
@richard
try using a US proxy – ever use worldproxy202? that should help you out on getting US search terms
The wonder wheels is a subject of great interest which is so necessary in getting search terms.
Wonder Wheel is quite new to me, but I roughly know this is something to do with the keyword research. I’ve actually watched the video above, quite interesting and I roughly have an idea how it works. Thanks Ian for sharing this.
-Davis-
It’s weird how I learned something similar to this in Middle school, and now Google is bringing it to us internet marketers =D fun stuff, and yes the video was good! The quality was on the screen was great, and very easy to read everything, and your voice was clear and well spoke threw-out the entire time!
Till then,
Jean
Cool beans
thanks!
It such a nice concept for me i never heard before about it. I look forward to use it. Still i am reading the way of uses. Doing nice job to share such awesome tools.
Its very nice and informative. I learn a lot from it. Thanks for this post.
Iâ??ve actually watched the video above, quite interesting and I roughly have an idea how it works. Thanks Ian for sharing this.
I just tried doing the same term you did in your video and mine displayed different results so I assume mines picking keywords from the UK market opposed to US
Wonder wheel is great for search network campaigns in Adwords. Still learning and trying to understand keyword research for content network which is a whole other beast!
Wonder wheel is useful in mining no doubt.It is only necessary to get some skills.
Sam With Traffic Is King@ I am much concern with you that wonder wheel is great for search network campaigns in Adwords. Nice video.
Very interesting video, thanks for the good article too. Its helped me a lot.
Its a awesome article. Very nice and informative it will be always useful for every one who belongs to online marketing. thanks for sharing it.
Ian I had seen this is post which every one in commentator and visitor like very much. Never seen this kind of post before.
Very nice and informative it will be always useful for every one who belongs to online marketing. thanks for sharing it.
It will be always useful for every one who belongs to online marketing. thanks for sharing it.
Well wonder wheel is looking great.Nice video too.It more like keyword suggestion tools.
[...] There are so many tools out there and different websites you can use. Ian Fernando just posted a video about the Google Wonder Wheel which is an excellent tool to use and gain ideas from. Within Google AdWords and Microsoft AdCenter [...]
Wonder wheel is a nice tool that will help in the work and show the best results in searching.
You know you said when you click the different legs of the wheels the results change, do you know how to get those to display US results for people outside of the US?
That is the great stuff.
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