Find Relevant Traffic NOT Just Traffic
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As you start making money online you want to start to scale things out and start finding traffic sources. If you are buying or finding traffic sources for free. There are tons of ways to get traffic, the most important part is not getting traffic, its relevant traffic.
en promoting anything or offer, you want to make sure it attracts people in your niche. For example search traffic is very targeted and very relevant base on the set of keywords that triggers the search, PPC or SERP. Types of keywords triggers different actions and different traffic. Well after your success with search traffic, you want to scale and there are not a lot of search engines that will provide yu rsults such as the top 3 search engines.
So when finding traffic you want to make sure it is relevant in every way. For example MySpace Ads, what do you think the general demographics are? But that should put some play into your head on how you market but that should not be your only thought as well. Play with MySpace Ads, see what they have to offer and how they target demographics of Myspace.
Are you able to filter by:
- Age
- Male/Female
- Location
- Keywords
- etc
There is just a lot of things to look at. If you want free traffic such as forum marketing, is the forum relevant to your niche? What about if your using Craigslist? You can break it down by location. Does these small demographic changes help you find relevant traffic to your niche or business?
If yu are promoting diet and weight loss, do you think you should promote your business in a muscle building forum? They are very similar but is it targeted? weight loss vs muscle building? In this example you can say a small percentage may purchase, but it is highly doubtful because everyone is already lean and just building up their muscles or strength. How do I know, research!
Drill down into your niche or offer and make sure that you can filter your demographic to it core to find the most relevant traffic, the more relevant it is the more conversions you will receive. Sometimes going to general will get you traffic or even impressions but may not give you the income you want. Target the niche more, drill into it.
Traffic is not just traffic, anyone can get traffic. For example I can just post my banners anywhere on any blog, but what is the ratio of those users that will convert probably very little and will hey last? So relevancy is important from social traffic to media buy traffic. As you start expanding to other traffic sources outside of search especially, you want to try to be targeted as possible.
Traffic is very important but where you get that traffic is even more important. Whether if it is Facebook Ads, PPC, Media Buys, Twitter, etc. There are tons of ways to get traffic free or if you have to pay for it. The most important part is finding the most relevant traffic. The more laser targeted it is the most and faster results you will see.
Ian – another high quality post as usual, nice job.
I agree with you about getting targeted, relevant traffic to your blog rather than just traffic. Getting traffic is one thing, but the quality of traffic you are getting is another. Too often I see people quoting they are getting XXXX amount of visitors every day, but than I wonder how much of that traffic is actually targeted?
Brandon Walker
This is very true and i see far too many people that ignore this fact. They promote their site wherever they can and often they not only get low quality traffic, but they also irritate people.
Great post!
100% correct young gansta!!! We both seen the results of bad traffic when we were on tac didn’t we. LMAO and we seen what happens when you don’t send enough too…lol
Forum signatures and blog comments can generate good targeted traffic as long you provide good information. I think that forums can actually be great places to network with other people in your industry and potential clients as well.
> Colin
lol gosh stop mentioning TAC! lol
@ Ian
What do you think the LMAO was for—-I knew that was going to bug you when I said it…lol
You make a lot of great points that are incredibly valuable to individuals looking to market their product. A lot of people don’t really take the time out to distinguish what the market of their product is. For example, I have seen so many aspiring “musicians” target other musicians as their primary audience. That really makes no sense, as they aren’t going to be the ones buying your product. Anyhow, this is a great post with very legitimate advice.
Its the conversion! I think that is Ian tries to explain?
I mean, it is ok to generate lots of traffic to your site, but it will be much more better if that traffics generates into conversions or clients (targeted traffic).
Did I get it right Sir Ian?
Really cool tips. Thanx a lot. I have been blogging for 6 months now. Wanna enter Alexa top 100,000 within the next 3 months. These tips will be helpful. Keep up the good work.
It’s true. Traffic without conversion is pretty useless. Knowing where and how to get targeted traffic requires a different set of skills. Otherwise anyone could easily do it.
I couldn’t agree more. Thanks for nice article!
I find that traffic from search engine has a higher chance of clicking Google Adsense than traffic coming from referrals such as other blogs and social networking sites. Are any of you experiencing this?
You are absolutely correct. You don’t want just any traffic, you need targeted traffic if you want high conversions. I particularly thought your comment on how some keywords convert better than others was very insightful. It’s so true, sometimes just adding one or two more words to your keyword (making it a long-tail keyword) may not drive as much traffic, however, it may make a huge difference upon your conversion rate. This is especially important if you’re doing PPC.
you are right , in affiliate marketing we don’t need just traffic , we need targeted traffic and i add that we should promote the product which we interested about to know how to describe it not only promote something and we don’t know what is it .
Without relevant traffic your site cannot deliver any return. Increasing your traffic consistently is critical if you want your site to generate revenue.
[...] Ian Fernando ยป Find Relevant Traffic NOT Just Traffic [...]
Commenting on other relevant blogs.. (not spamming)
Great interview, good questions good answers.
Really cool tips. Thanx a lot.
SEO is great technique to get potencial traffic to your website. And also keywords play most important role in this. By the way your post is quite helpful . Thanks
Yeah, I absolutely agree that traffic is of no use if irrelevant. Especially, when you are using any of the Social Communities for relevant traffic, there are very basic points that must be kept in mind. For example, if you are using Twitter for relevant traffic then, your bio, image, updates, etc. all should talk about your business. If marketing on and traffic from Twitter is your only objective then you should avoid having personal updates through that profile. This may divert focus of followers from the targeted business perspective.
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