Generalize and Find Never Thought of Keywords
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When you do affiliate marketing or any type of marketing online you need targeted keywords. This is crucial because if you just put your website out on the internet, how can users find you? The internet revolves around search engines, meaning we type in a phrase or keyword to find our content. This basically finds us the sites we want to go to.
Now, sometimes there are keywords that are so targeted but it is so general. When users talk about keyword research they throw in a general keyword in the Google Keyword Tool and use what they suggests. Now, google’s tool is very helpful and does give you synonyms of keywords and keywords that relate to it. But what if we can find very general keywords that are out of the regular norm?
It is fairly easy and it only takes about 5 minutes of your time. First you think of a general keyword of your niche. Then you simply just expand out of it. You simply just take your general keyword and think of the firs keywords or phrase that comes to your mind.
Now you have at least 6 ‘legs’ of new keywords which are probably still very similar to the original keyword. Now, with those 6 new keywords expand on those keywords. You want to think about that keyword and not think about your original keyword plus the new keyword leg. So for example you thought of ACAI, a keyword leg would be diet pills. What comes to mind when you just think of diet pills?
You keep doing this for each new leg and expand out, what you will notice that the most outer keyword will not be similar to the original keyword you started out with. BUT you will notice that their maybe some type of similarity. For example when you do Acai, a leg might be Oprah, then a leg of that would be celebrity. So you can see Acai may relate to celebrity but it so out of the norm that most likely it wouldn’t be used. The point is to generalize and find keywords that can trigger some type of action with little competition or even saturation.
I did a video with my new whiteboard that I bought on exactly what I said, it is easier to visualize what I am talking about. Also, I want to start doing these white board training sessions as well. Let see how that does. Also this is my first one and you can’t really see my drawing, so I bought a darker marker to test out on the next video.
The video explains to just think what comes to mind first and generalize. You want to think about the keyword leg and not the original keyword plus the keyword leg. So this way you think about one keyword and you never know the outer most keyword can be your most profitable keyword.
I think you’re white board is a great idea, that could lead on to future posts here. Personally I found that hitting the “full screen” button on the youtube video while playing here on your blog helped to make the words easier to read on the board. I know this is your first time doing the white board series, but perhaps if you could render the video in a higher resolution quality, it might make it even better
And also perhaps a thicker Pen to write on the board might help make the words more readable as well. And the ultimate tip… that might help… if you have a buddy to help you out while filming, he or she can zoom it and get more target with the presentation. Or… you could also edit the video, and zoom in manually but that would likely take alot of time.
I hope that feedback helps.
Till then,
Jean
The classic brainstorming method
I remember being taught this in way back in elementary school… It is definitely effective.
Really a great share, I am now struggling on keyword targeting.
[...] Generalize And Find Never Thought of Keywords… [...]
Good tips Ian. I like your suggestion about just focusing on brainstorming one keyword at a time. When you are only concentrating on your main keyword and how other keywords relate to it, you can easily miss some good keywords. You need to look at the big picture and who your target demographics are.
Thanks for the tips Ian.
Very nice work Ian very useful tips really helpful. thanks for sharing useful tips.
what u say is completely true. people tend to generalize an entire race just because of some individuals. people these days have a pre-conceived idea about others when they dont even know them.
Thanks alot for the great post . i linked to this post : )
Thanks for the post Ian. Your tips on keyword expansion will be very valuable to me as I will soon start to create new web properties. It will help me choose the right keywords.
great white board but you could write a little darker, or maybe it is just the color of your white pentel. I could hardly see what you were writing on the board. But thanks just the same.
jackie
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Whiteboard trainings on keyword research is a great idea. Keep those coming.
People these days have a pre-conceived idea about others when they don”t even know them.
A very clear explanation about the keyword research. Thanks for sharing Ian! I love to watch video clip for better understanding instead of article.
Regards,
Lee
In fact that’s a good method to brainstorm new keyword ideas. Nice post! I’ve already subscribed the feed.
i use this to map my campaigns, keyword trees, etc – free mind mapping software – Free Mind
LOl that s** term brings in alot of money man..
Amazing shared specially whiteboard. This is really good idea.
Great post. I especially like your whiteboard idea. I’m always in search of new methods to help me with keyword research, and this should certainly come in useful. Thanks a lot.
Ian, I agree with these one, I always use thesaurus with my keyword checking and targeting with the latest trends.
Thanks for this informative post Ian . Transparent explanation regarding keyword checking
Definitely an effective technique to try, thanks for this.
New idea, i am going to try, i think this idea will work. Thanks for the share of nice trick.
Thanks alot for the great post
The blog is absolutely fantastic!Lots of great information and inspiration in this article,both of which we all need! Thanks
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