This is a guest post by Dennis Yu, CEO of BlitzLocal, provider of local Internet advertising for small businesses.

Facebook has made some major changes to both the UI as well as their backend. Now you can do bulk functions– bulk bid changes as well as ad level bulk pause/delete/activate. There is also a new limit of 1,000 ads in an account, so you have to be more selective in how many ads you can run at one time. We recommend more campaigns with fewer ads in each, as a result.

Here’s a screenshot of one campaign in the new interface:

• Bulk selecting is cool, especially if you have a lot of ads.
• The sort function doesn’t work all the time– try sorting by spend or clicks.
• The AJAX interface is slick, but really slow. If you’re not spending a lot of money, this is what you’ll have to use.
• They added another digit past the decimal point to show you CTR. That’s a big help, since 0.014% and 0.006% both round to 0.01%– and they are drastically different.
• The 1,000 ad limit per account sucks, but it just means you have to be more careful in your testing.

I don’t think we’re going to be seeing a Google AdWords Editor anytime soon, but my congratulations to the Facebook team for the dramatic improvements.

By the way, if you’re trying to glean information from the screenshot, you’ll notice that there are 454 ads in that campaign, all following a naming conveiton. Obviously, that would take a long time to create manually. We have a tool that does Facebook advertising, but we don’t license it. Instead, it’s internal software we use on the agency side of our business to serve big brands. Fortunately, there are bunch of other tools you can use to help you manage ads.

My recommendation to you, if you’re an affiliate, is that you learn how to do it manually first, else you can lose a lot of money quickly using automation. The more ads you have, the more difficult it becomes to manage them, since any one can suck up all your budget before you notice. Like Google, budgets are set at the campaign level, not ad level, so an option is to create multiple campaigns to simulate what ad-level budgeting would look like. That is, unless you have an auto-bid tool or are absolutely sure about how an ad will perform.

Anyway, I hope these tips help you rock your Facebook campaigns. Love to hear how it’s working for you.