How to Amazingly Take Advantage of Cyber Monday with PPV Traffic
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This time of year many online users are searching the internet to find the best deals and best discounts. Yesterday was ‘Cyber Monday‘ one of the biggest and busiest time on the internet right after Black Friday. Since many users work, they go to their jobs on Monday and start surfing the internet to find special deals.
Well, this is such a great source of traffic that you can easily take and leverage this to your opportunity. Everyone is in a mood to save and finding savings is the main goals when it comes to shopping online. They personally know that there is a lot of savings to be made online. So they scour the internet to find it.
I bet when you shop online, you search Google for a coupon. So you can see a coupon does have power in itself already.
So why not us a coupon cut out lander?
Coupon cut out lander? That is a horrible landing page idea… not if it is PPV traffic. PPV Traffic is basically pop over and pop under traffic. It gives you the opportunity to pop up your ad over a specific site. The only problem is you are limited to space. But that does not matter since we won’t be using the full pop up space a ppv traffic network will offer.
Here is a quick google image search for coupon cut outs.
Now why use coupon cut out landers? Well because it already stimulates the eyes stating to the user they are going to save. So it is already eye catching. Now will users get annoyed because it is a popup? At this time of year, from my experience last year, that you get a higher CTR from lander to offer. So this tells me that the pop ups are more acceptable than usual.
Again, users are looking to save online, anywhere. If they see or have a potential to save on something they will act on it. Since coupons are very popular offline, it is also very popular online. Have you ever search ‘sony vaio pcx-657 model j coupon‘ in Google? I bet you did something similar.
Everyone is looking for coupons. Especially this time of year and PPV traffic gives you the ability to take advantage of these users who are all about saving online.
Here are some Coupon Cut Out Tactics
- Make it Generic – the more generic it is the better. I personally try to make it match a ’set’ of sites. So if I am targeting electronic sites I have a group of selected sites that I make the coupon blend into. Imagine popping up a coupon over BestBuy with a yellow tag button (not saying BestBuy). It will most likely get clicked over because of the resemblance to BestBuy
- Target Websites – When I play with PPV traffic I usually always do site targeting. Obviously you want to do your research on what sites have teh most volume, the most visited, the higher conversion, etc. I rarely do keyword targeting. But during this time of year I think site targeting is best.
- Don’t use the full size – I never use the full size of the provided pop up space, when using coupon cut out landers. With Media Traffic you are given a 750 * 550 space to work with. I rarely use this space. Even though you want to cover the amount of space the user see, I personally think it was best to adjust the lander page to a more user friendly pop up. Making it seem that the pop up is from the website. If you cover the actual users interface for browsing it will most likely get ignored, but making it seem more as if it is a special offer of the website makes it more intriguing.
- Women are Sexy – This time of year electronics are the most bought as well as clothing. So most likely men are shopping. Women images help in CTR’s because they play a ‘tease’ in the online world. There are a lot of case studies on these things and yes women are beautiful and beneficial to your affiliate marketing strategy.
These are just some easy adjustments you can do to your PPV traffic lander. My lander is usually just an image of a coupon cut out saying to save here, find more discounts here (obviously with more meaning). Each of these image landers should have a strong call to action as well. It should say click here. Tell the user what to do.
The benefits already exists with the coupon cut out, everyone is use to seeing a dotted line and it stimulates savings right away, not really sure why. But hey it works.
Nice post dude.
I’ve tried many variations of coupons but never…. actual cutout coupons.
Maybe worth a shot on the content network too?
Oh, and nice job posting a “How To” for an annual date that happened yesterday. Vintage affiliate blogging haha
@finch
thanks – lol @ vintage blogging – GCN does work aswell but only a certain ad box does better than the others
Haha yeah, I’m sitting here scratching my chin at my marketing/holiday calendar for dates on which I can schedule a PPV campaign like this around when users are more than likely to want a coupon/discount and not be annoyed by such a popup… Good tip!
Great post Ian! It seems almost cheesy to use a coupon design, but just check your mail, your catalogs, even your favorite tv ads…(think red tag sale for lexus), coupons and coupon-esque devices are used again and again, year after year because they work.
Great idea!! I have found this type of trends very helpful as well and it helps to build unique fresh content. Great job, and you can do this with many different things year around such as Martin Luther King’s Birthday, and other holidays and events just try to make it revelant to your niche.
Thanks great post!!
Actually… really good idea!
Thanks for the tip man
@Marsadie
thanks glad you like it
@eleah
thanks! will respond to your email in a bit
@volk
thanks bro
Ian, great post. What ad network do you suggest for quality PPV traffic?
Using a coupon style popup is a great idea. Online shoppers love coupons that can save them money. At this time of year they are much more likely to click on something like that. I admire your advertising skills Ian. Keep up the good advice! Thanks!
@ricky alot of people use TV and MT – i tested a lot of others and I think these are the best ones to use. yet I havent really toyed with TV just yet
I totally agree about not using the full size. I have much better results using smaller sizes. Great tip about customizing your LP to make it look like it comes from the site. Another great trick is to use dynamic keyword insertion to put the actual name of the site your targeting on your lander.
I make a cup of tea to drink in the car and breakfast is handfuls of cereal while I’m driving to the office.It is the nice feeling in the morning to take hot cup of tea.
[...] Fernando has a good tip about using coupons with PPV traffic, and a video explaining what PPV [...]
LP to make it look like it comes from the site. Another great trick is to use dynamic keyword insertion to put the actual name of the site your targeting on your lander.
This shows how informatively the online marketing is growing day by and how it is benefiting the work perforation.
Excellent post. Nice to see guys posting what they are doing outside of the rehashed info that’s being passed around and sold. You may want to check out PPV Domination and have a look at the PPV Campaign Optimization Tool.
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