Leveraging Opportunities from Testimonials
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I have been receiving a lot of emails and exposure from several testimonials I have put out for other peoples product. My inbox is more cluttered than it usually is. A lot of users are asking for help and even some are asking for testimonials for their products.
But, I do not just accept all products or write testimonials for every product out there. Some of them are trusted names that I trust and speak on a regular basis. The best part I get is I get the exposure and brand from these testimonials I put out for these products. I get to create an instant relationship with the creator and even other users who see my name, users who Google me, email me, etc.
So lets see how to leverage some f this traffic and use it to your benefit.
There are certain things that I benefit from giving out testimonials, for example I get to review the product before I give out a testimonial. I am not one of those testimonials where the creator will send me a ‘false’ statement and I approve it or not. That really isn’t a testimonial, it’s just leveraging my brand. So I always ask for a review or even get a big discount just to test out their product.
This gives me access to a lot of tools that help me in marketing, but the fact the creator trust my brand enough that I can create an influence to their buyers is very cool. I wouldn’t think that I can influence someone enough to buy a product.
Another aspect that is cool is leveraging the traffic that is pointed directly to your name or brand. For example, as I stated, I been getting an influx of new emails asking for help. This creates a traffic source which I can take advantage of. Users asking for help, I create a relationship, and I can keep them long term on a list or other methods.
If I help a user, I can ask for a testimonial in exchange about my help. Which I have recently done as well, check out my about page. I have a testimonials area now, which I will be growing. Here and there, there are small testimonials that I have on my facebook page, twitter, email, that I will soon be posting on my about page to help grow my brand. In either case, creating that relationship is important with these new users because they will remember who you are and will participate in what you have to do.
There are users out there that do not want to give out a testimonial because it may ruin their brand especially if the product doesn’t do well. Then again it is the reason why you should test out the product prior to giving out a testimonial. If it is crap tell the creator, don’t hold back. You are giving them advice!
So there are benefits in giving out testimonials. Increase brand and get things for free, plus the traffic from search engine results because users want to know who you are. How credible are you, that you are giving a testimonial to influence buyers. Believe me people will research you!
Just take the new traffic from emails and search as an opportunity. These opportunity comes instantly, especially after launch. So take advantage of them.
This is another way around to build your brand,reputation and of course traffic and search engine visibility.
Totally agree with testing the product first before seeking testimonials – this kind of bad PR kills sales. Interesting ideas on how to optimize and build relationships.
I won’t even get my haircut at a place unless I have heard great things about the stylist. That being said, worthy testimonials and product reviews are very important especially when searching for new products. Great way to establish relationships too. Keep up the honesty
People will research you is quite right as you research them.
Interesting ideea thanks
It’s hard to disagree with Your opinion… Crap i crap and nothing can change that. And giving positive response to crappy tools and ideas is not helping anyone – from users that will try to use “the crappy tools”, to designers who will think that they made something bad and neverthless they can still sell it (in time they will lose their credibility and clients).
When we give testimonial about product we also give positive comment because we have free product from creator, I hope this is will not happen.
thanks
Like your way of getting Testimonial on your about us page, looks very impressive and good for blog or website reputation.
interesting idea. Its very helpful for blog and site reputation.
You are right that we are using the leverage in our daily life in different manners and knowledge is much important for anyone it doesnâ??t matter that where it you gain from.
Interesting topic and have a great idea. Thanks for info!
The crappy toolsâ??, to designers who will think that they made something bad and neverthless they can still sell it (in time they will lose their credibility and clients).
psychics @ I am not concern with your thinking upon this topic do you know that what are you saying about that. I don’t seem any logic in your thing.
I have heard great things about the stylist. That being said, worthy testimonials and product reviews are very important especially when searching for new products.
Testimonials are definitely where it’s at, people have alot more confidence in you, by hearing others speak highly of you, plus it’s more trust worthy.
Till then,
Jean
People trust testimonials,they are absolutely needed to show the clients high standards of the products and ethic norms.
Not just in writing testimonials but also in asking other people to write them. Giving great testimonials is not just about saying how much you loved a product. You can see, those readers attracted towards you as well. Great tips.
I have heard great things about the stylist. That being said, worthy testimonials and product reviews are very important especially when searching for new products.
That being said, worthy testimonials and product reviews are very important especially when searching for new products. Great way to establish relationships too.
Very good idea and interesting article.
Have heard great things about the stylist. That being said, worthy testimonials and product reviews are very important especially when searching for new products.
Worthy testimonials and product reviews are very important especially when searching for new products. Great way to establish relationships too.
Testimonials and reviews are very important especially when searching for new products as well as for branded products. Testimonials act as a feedback to rank and gives a clear preception of a particular product. But i never few it was a great way to establish relationships too
Testimonials are a great way to build quality backlinks that search engines love. Not all sites’ testimonial pages offer links back though. So make sure to check their site first.
People needs testimonials to be convinced in the high quality of the product.So it is the way in relationship.
Research and reviews are important but it should be unbiased.Then only it creates value in users mind.
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