Leveraging Your Brand for Your Advantage
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First of all do you have a brand? Ask yourself that question. What do you represent? What are you viewed as? Brand is important and how you see it, especially if you are going to conferences and would like to be recognized for your hard work. Your brand determines how you work sometimes, how you are viewed, sometimes even attitude. branding definitely has a power in itself and it can be good or bad.
As you grow your brand, you want to make adjustments on certain things you want to be viewed. You can not say your brand is WHATEVER, it is your followers and readers that brand you. You can give yourself a static brand but within that static brand you can be given many others by your peers.
Branding is all about sticking out and being different and how people view you. How do you see yourself, more importantly how do others see you. Do others see you as an expert in a field? Do others brand you base on looks or performance. There is a lot of ways to get your brand out.
Personally, I have been branded several times over. My more popular brand is me pointing with my fingers in every shot I do. Another one is Ghetto Affiliate – seems I put a street sense to marketing online. But these are visual what are you known for marketing wise? Users see me as an affiliate, marketer, mr. networker, networking dinners, etc. There is just so much a person can be branded for. What do you do special that is outside the ordinary from others.
Well, the best part of your brand is using your credibility among others. How can you influence others? Can you get products for free with out paying? Can you gain easy access to someones lists without really trying?
Back in the day, when I was such a loser it was hard for me to get a response from certain people in the industry. Now everyone I talk to are best of friends. I use to send emails out on certain beginner products and get no response, I use to ask questions without any replies. It was hard, now I can send an email to people and get responses and even get review copies without asking how I will be promoting and when I will be writing the topic.
Use your brand to your advantage, even if your a small fry use it to your ability to influences others like you. Start small and then jump high. There are many ways to improve on your brand, visit people, go to networking events, be different. I have done so many things differently than others in the past. I have a local NJ IANteract Meetup, I host dinners at conferences and events, I pose in my pictures, I do a lot of things differently than others.
But leveraging your brand is very easy, use it with force and use it to your advantage. You are a nobody until you make it a fact that you are somebody. For example if there is a party and I can not get in, I will be like dude I am motherfriggin Ian Fernando! I make a statement and I get in. It should go for you and your brand. I use it to meet new people, gain access to certain places, receive products with a big discount, etc.
Be strong and represent!
Wassup Ian.
Awesome post.
I really appreciate your ghetto eloquence my brother.
I’m old school, born and raised in Brooklyn, New York living out in Florida but will RIP as a New Yorker.
I have been doing the Internet marketing thing for over 3 1/2 years but to touch on what you have written regarding branding – when I started taking that seriously I noticed a big shift to my Internet business building.
I’ve always been a people person but that didn’t translate in my blogging, email marketing, etc. but recently I decided to just be me and now I don’t stress all the other junk.
Seeing a young brother like you show people not to be afraid to showcase who they are without fear is an inspiration dude.
Keep up the great work.
To your continued success.
Jimmy Adames
> jimmy
good looks – I will actually be in FL next month to just chill, meeting up with a bunch of my readers so we should meet up. I will be in Orlando and Miami – if you are around that way
Branding your self do really takes time, hard work and lots of positive feedback from your community. It was a really good thing if you are successful in your “positive branding” and eliminate the negative factors contributing on your “negative branding”.
The idea of branding is very important, and something that my company has learned as we’ve grown over the last few years. As a hip-hop production and mobile DJ company, we’ve catered predominantly to an urban audience. However, that has cost us gigs in the past which meant missing out on $. That lead us to change the color scheme of our website among other things, and since doing so, we’ve received a variety of inquiries all across the board, generating more $ and in effect, altering our brand.
Great article Ian… and stay true to your ghetto-self.
Ya I have seen many companies brands at various networking sites for an affiliate marketing. This explanation make the whole schema clear.
Great post Ian, I agree that brand is important and it is also to distinguish between those sites that are branded and those that are just for making money.
o yes I really appreciate this thanks for giving information this help us for utilize our skills in better form.
It comes down to reputation… which should be guarded with your life! Your reputation will almost always proceed you. Therefore, make sure you have a positive reputation. It takes time, effort, and tailoring to get the reputation you are looking for, nevertheless, the time and effort you put into it will pay off in the end. Always have a long-term perspective. Be willing to give of yourself before asking and always go the extra mile.
A positive reputation translates into serious influence. Learn how to leverage it!
This post is so true! You have to become somebody and be known for something in order to be branded. After all the hard work is done. Branding of your name or whatever = money, fame, and all….really cool!
Thanks for the post and insights into this.
Thanks for giving the information.
I have been learning about branding too. Your name means a lot too, especially if it’s unique. Great article on this subject!
Best Regards,
Jermaine
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