Marketing is Marketing – On and Offline
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Yesterday I was at Raceway Park in NJ. Ad Hustler was in my area and I decided to stop over to his booth and relax for the day and chill. Now I am not all biggy into cars but it was cool to see a lot of mods and races that were happening that day. But one thing I noticed while chillin with the Hustler himself was that marketing is marketing where ever you are. There is always a selling point, a down sell, a “BUT WAIT, THERES MORE” (yes, I tested that slogan yesterday), a special offer, etc.
So in the past while growing up I realize this because I use to sell sneakers out of my trunk to eat before I actually did affiliate marketing. Back in middle school when I had a CD burner, I burned music CDs for people, etc. So this was no different. The thing is I been doing online stuff for a while that I forgot how to get people’s attention. But I caught on and started to sell some of Hustler’s Products in bulk. Pitchmen taught me well! (RIP Billy)
Other than just selling to users and gathering their attention. I had to pitch (landing page) and give them a reason to buy (conversion/lead). Interacting with the audience (traffic) and attempting to monetize it (buyers). So then I realize the whole show was a marketing show.
After getting the gist of how Ad Hustler does his selling points, it was my turn to start hustling these car fans for their hard earned cash they just received on Friday. So I started some what pitchin to users. I even told a kid to get his mom to spend 20$… well that didn’t convert. I even got some repeated customers back!! All in all it was fun just chillin with Ad Hustler and his wife that day. The racetrack is only 20 minutes from me, so I didn’t mind stopping over to say hi and chill.
Women half naked advertising either themselves or the company, women with spray painted bodies, highly modified and amped cars, LOUD speakers, etc. They are all part of marketing to get the users attention. So where ever you go there is a marketing gimmick going on from just walking down the street to buying a coffee. Marketing is all around us offline and online. Though I know more online stuff than offline, but they work in parallel to each other because the concepts are all there.
Convert the traffic, that is the simplest motto there is about marketing. Since marketing can be related to life, we can see every aspect as a type of advertisement, well I do anyways. From colors to certain word verbage all around you is some sort of advertising.
As for yesterday it was a great day to relax and watch car model women. Anyways here are some sexy pictures for you.
It sounds like you had a blast at the car show. Selling in the offline world must have been a big change despite the similarities to online business. It sounds like we had similar starts in business. I remember back in the day I was the first one in school to get a cd burner and I was making cds for all my friends.
It’s definitely fun to Hustle people live and in person. I will go down as the world’s second best pitchman (RIP Billy Mays) – LOL – Good post!
Marketing goes into every aspect of a product, from the color, to the logo placement to the text on your to-go coffee cup. It’s important to take opportunities to tie your brand together and make it recognizable to fans as well as new customers. This is just as true in the online space as it is traditional media. Make sure your brand personality and your sales pitch is consistent across the board!
Marketing is what you should learn and advance if you’re going to sell something. Ian, I believe that you could apply your online marketing to this offline marketing as well. Anyway, you’re doing good in this field. Sounds that you were enjoying over there yesterday huh?
Regards,
Lee
@ MMO def had fun yesterday! crazy looking cars there
Realy very nice cars. Very nice and effective and attractive title of post. Its true Marketing is marketing.
Great thinking man “Work is Worship” The place doesn’t matter in working.Keep it up.
I like the sign. Its BIG and easy to read, all you really need for effective advertising.
-Jack
Nice car, I’m sure you enjoy looking at the show girl as well?
Advertising equal to marketing, well done!
-Davis-
Haha great pics. I loved Pitchmen (RIP B. Mays)
glad you can take it offline as well ian, and by the way, where’s the pics of the half naked girls at that you’ve mentioned?
i used to be a photographer for this one website and i used to go to english hills and atco taking pics of the car shows – i know whats up.. haha
I used 2 sell sneakers and cds too!
Now, I’m into affiliate marketing as well.
Looked like alot of fun Ian, I used to live in North Jersey, I am moving back around Mid-August, so this definitely looks like a place I will be attending, especially since I am a really into Cars. Back to the main point of the post… you can definiltely learn alot from offline marketing, that related to alot of the challenges that online marketers must face. It just makes sense to have experience with both.
Till then,
Jean
Ian, where is the girls trying to market themselves or their company. LOL. Anyway, marketing online and offline only differs at few things. And one of the few things is the terms used.
Cheers!
Wheres the showgirl? I dont see one :/
Well marketing offline is very very difficult.
So this is where the big bucks are? lol
@Pheak Tol, lol I’m curious where is the photo for half naked show girl as well. Ian is doing well in online or offline marketing.
@Ian, when you’re going to sell your own product offline? Such as nutrition product? lol..
Regards,
Lee
I remember awhile back I use to get tons of direct postal mail for how to make money products. It stopped and marketers shifted their focus and efforts to online marketing. People forgot about direct mail and how it’s still a powerful medium if used right. Now I’m starting to see offline marketing campaigns tie in with online campaigns via postcards and letters. I think that’s cool.
I agree with the marketing. But marketing itself, especially when speaking about cars can turn into passion very fast.
First everything is difficult! When one masters the skill it becomes more pleasant and even brings pleasure.
@Lee, that’s a pretty good idea that you suggest for Ian, hehe. Just curious, why the suggestion of a nutritional product?
Till then,
Jean
@used tires,
lol..that’s only an example for Ian, he can actually sells anything else as long as he applies his online marketing strategies on the offline business.
Regards,
Lee
Yes, getting traffic is not easy, but we can get traffic anyhow. The important thing is converting those traffic to lead. Very challenging task.
Wow what these cars are. Really very nice. Very impressive title Marketing is marketing. It doesn’t matter what we are selling.
@ Bingo Live free– I am very much concern with this point that work is worship. This is real point which we must constant.
@Lee True Dat! I am sure he would do just fine =D
Till then,
Jean
What, I didn’t even know about Billy Mays dying. RIP, that guy is a selling legend.
Itâ??s important to take opportunities to tie your brand together and make it recognizable to fans as well as new customers.
The important thing is converting those traffic to lead. Very challenging task.
Really very nice. Very impressive title Marketing is marketing. It doesnâ??t matter what we are selling.
I used to live in North Jersey, I am moving back around Mid-August, so this definitely looks like a place I will be attending, especially since I am a really into Cars. Back to the main point of the postâ?¦
whats special about a fibreglass pool?
-jack
I am moving back around Mid-August, so this definitely looks like a place I will be attending, especially since I am a really into Cars. Back to the main point of the postâ?¦
Important to take opportunities to tie your brand together and make it recognizable to fans as well as new customers.
@used tires,
Haha, definitely Ian can does it. I always think that online marketing and offline marketing are almost the same, just that apply on different situation.
Regards,
Lee
Inspiring title “Marketing is Marketing – On and Offline” But the most difficult task in “Marketing” be it online or offline is to divert the crowd towards you.
@ Rickey Peterson– I am very much concern with your comment that its a very suitable title for the post.
concerned? about what?
very nice cars! and oopps.. the girl is sexy too so guys will surely love it.
This is just as true in the online space as it is traditional media. Make sure your brand personality and your sales pitch is consistent across the board!
I agree that marketing is offline and on, well said. Thanks for the article Ian.
Interesting perspective here. I tend to agree for the most part that in the end you still need to present a motivation for the consumer to purchase whether online or offline. However, I think that the methods are a little more abundant online.
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