The Art of Bum Marketing, Cali Style

By Ian, November 1, 2009

…I want to share with you my overall trip to Cali when I got there.

I arrived in Cali a couple days before Share a Sale Think Tank 09. I decided to hangout in San Diego and enjoy the sun for a couple days. I got a beach house for just the 3 days I was there and it literally was on the beach. It was amazing. The view of the beach and the sound of waves was amazing.

I would wake up and just walk down the boardwalk and have some banging breakfast at the Wave House. The wave house is really cool because its one of those auto wave machines, def wanted to try that out but there was a waiting list on it and didn’t want to wait till later in the day.

I met up with the owners of Ionizer Oasis and chilled with them for the days I was there. We played basketball and I obviously took over – well maybe after 2 games. There was too many sun. I was burning. The thing also was wow, women are beautiful there.

At night I ended up going to Gas Lamp, that is downtown San Diego. We went out and hanged out to the club and started picking up women. It was entertaining. After going to club to club and from bar to bar, I started taking pictures of bums because of their marketing tactics. I mean these guys are doing it heavy on the street.

One had a great eCommerce store, he was selling sock puppets and he made me a new one. I told him he can keep it and I took a pic of him doing his great selling. Gave him 20$ to keep doing his thing!

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Another one had a great sign. If you seen those digg images of bums with marketing tactics, well I found the real Bum Marketer and his sign. I didn’t think they were all real so I actually found one and the real Bum Marketer!

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Gave this guy a five. Funny part is his legs are working since he was pulling himself on his wheelchair with his legs…

It was a lot of fun in San Diego but a couple things happened that was out of my control. It was great playing ball and chilling with some marketers. Some of their tactics are funny and had crazy results the next day. Which I wouldn’t do myself. Hey ecommerce store plus a bit of affiliate marketing is giving them the life they are living.

But other than that it was entertaining. Then it was the ShareaSale Think Tank. After Think Tank I hanged out in LA.

LA traffic is the worst literally the worst. There is just 1 freeway 405 and never gain will I go to LA because of that but it is a nice place to live in. I hanged out at Beverly Hills, Pacific Palisade, saw the Hollywood signs, Santa Monica, Lil Saigon, I was everywhere.

If you weren’t following me on twitter, then you need to. I took hella pics and basically shared my experience with everyone on twitter.

I met up with my cousins in LA and toured every where. It kinda sucked that I only chilled with them just 2 days but it was enjoyable. The sun was def strong and there literally was no clouds in the sky.

Here is a mashup video:

…plus I got to get ready for Ad-Tech NY!

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I thinks that you have doing this right job by telling people that how these man struggle in there life.
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I enjoy this post very much. Its nice to see that you are helping some much needed peoples.
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Those are some awesome bum marketing strategies. The guy with the $1 bet sign probably makes a killing. I usually don’t like supporting bums, but when I see them make a genuine effort, I feel obligated to help them out.
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I enjoy reading this post Ian, you show us there are actually many people out there need our helps. Appreciate this post! I’m sure you have a nice holiday in LA!

Thanks,
Lee
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you really made this blog nice with excellent photographs. i enjoyed my reading.
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They where some true entrepreneurs. They were definitely on their grind. Now that is the true many of bum marketing, that was a very creative post
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I really enjoyed the post !!
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Hey Ian, Saw you bummin around the pool area during Shareasale Thinktank – you looked like you were bout to Ball it up …. if I would’ve known then, after reading your post – what I know now, may have had to challenge you to a 3 point shoot out

Let me know when you’re back in the OC area or how about setting up a game during Affiliate Summit – Vegas?

Cheers!
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I see them bums all day everyday and never took a look at them from a marketing point of view… they can be creative, next time i cross a good sign imma give that fool some money, great post
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Helping the other people we can find inner richnesses in our souls.
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Thats some funny stuff Ian! That was real nice of you though to hook them up with $20 and $5, I am general afraid of Bums… lol.

Till then,

Jean
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What a nice post!!! you have done a great job. I am looking for more such as great posts from you in near future. Bye the way I enjoyed this post very much keep it up.
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Seems like a great trip, I like your one photo much, with the old man.
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Catchy signs, and it was very nice of you to give them some help.
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nice post, I never really though of bums as marketers.

Thanks
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Hi,
i read this topic after that read comment of commentators mostly saying i enjoyed but they only write this because of marketing their site but no can found that is truth of our life on one is kind hearted person.
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Hi,Bum marketing is basically a variation of article marketing.You find a niche market in which you explore popular keywords and phrases, you filter the low competition ones and use them in an article that you have optimized.
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Hey, I am amazed to see such type of marketing were people are done point of purchase promotion.
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There are some pretty creative bums out there. They find any way to make a buck. It reminds me of one who stands outside the hockey arena chanting ‘beeeeerrr, beeeeeerrr, beeerrrr’. I’m sure he made much more than the guy sitting against the wall with his hat in his hand. At the least the guy is being honest with where the money is going.
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Yes I am much more likely to give money to a bum who is creative or actually makes an effort. Why should I pay them to sit on the sidewalk trying to look needy? I just wonder how many of them beg on the streets but then actually have a home to go to at night. For some, they might find a gimmick that works even better than a 9-5 job.
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I did not know you were a baller ian! You should come check out indiana for some serious basketball. Good post man, and keep up the good work. I really enjoyed the pictures as well.
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I really enjoyed the pictures as well. landing page design
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He has a girlfriend named Aydis who looks like Daisy Duck, and he also has five soldiers, two of them are named Little Bo and Big Brutus.In the first Andold story (Paperino e il piccolo Krack from 1975), Donald dreams about Andold, in the second (Le avventure di Mac Paperin: L’arrosto della salvezza from 1980, published in the USA as Donald Duck and his fierce ancestor… Andold Wild Duck), Huey, Dewey and Louie are reading a book about his adventures. In later Andold stories, the modern-day Ducks do not appear. All Andold Wild Duck stories are illustrated by Marco Rota, most of them are also written by him.
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