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Affiliate Industry Has Been Shakened But NOT Skerred!

Thinking about where I started in the affiliate marketing space and to where I am now, a lot of shit has happened and changed. Currently our industry is going through a phase and it is amazing how fast as affiliate marketers change their plans and how they react. With the FTC, Google Laws, Facebook changes, and networks not paying out – it seems we are getting a bit scarred with what is happening within our industry.

There has been a drop of ads in the continuity space. Literally every site I was on I saw a continuity ad for weight loss or teeth whitening. Currently affiliates are now weary of what network to do traffic with and what advertiser to trust. So many things has change that most affiliates has jumped ship,.

The big benefit to this is the real marketers are changing their business around. Focusing on their own marketing and expanding or expanding out of the continuity space and marketing the traditional dating ads and financial offers.

Affiliate marketers are one of the most versatile marketers out because we can change how we do business. Affiliate marketing gives us the tools and backbone to really know how to market online. We adjust so rapidly to change, every time Google shuts down one of our ads, we automatically go and figure out the reason and adjust.

If traffic drops or conversions drop, we go a head and test out a new landing page or ad copy. Our train of thought within the online space is so powerful, no wonder we as marketers are the most sought after people online and offline. With our industry dramatically changing a lot of affiliates, pub managers, networks, are also changing the way they do thing.

As affiliates we aren’t scarred of change, we learn to adjust our business and the way we do it. For example, my business is changing and I jumped into multiple aspects of marketing to expand my internet marketing and make it more versatile. Affiliate marketing teaches a person to market and understand the online space.

We are not just users who JV with people and try to get people to advertise for us, we know how to advertise, reason why we are on the top of the marketing chain when it comes to online marketing.

I love this space a lot because it definitely grew who I am and how I market my own products. I do not have to depend on people, when I can market my own product myself.

So even though the affiliate marketing space is drastically changing, surviving networks are still in the space doing what they do best, provide quality offers to their publishers. Affiliates are now expanding into different realms of marketing online and diversifying their offers and design of their landing pages. We are also expanding learning new traffic sources everyday and testing multiple times over.

Most affiliates are underground affiliates and are successful because they know affiliate marketing is always changing and we are always a step a head of what may and what will be. As an affiliate marketer myself I see the changes but I am not worried what it will do to my business.

It is about understanding what the new rules can do to you and thinking of ways to adjust to it. The FTC issue came about and we worried enough to take care of ourselves. Shady advertisers stop paying networks and put them in bankrupt while smaller networks got bought out or stop being profitable. Trustworthy networks and non shady ones are still standing strong because they understand the changes that has been happening.

I remember telling someone in a video interview, that this is what is going to happen – change is coming and it is changing for the good of our industry.

  • http://www.youtube.com/watch?v=I_yPg7J6wc0 halloween Costumes

    you really right. we are depending on google situation, when google is okay then our ads is ok, our site is okay, and so our earning is okay but when google server is down our traffic is drops then the result we dont have earnings in our ads.

  • http://www.ewanetwork.com Ryan Eagle

    What would we do without Google?

  • Tj

    Ryan we would poop less and more without the cash flow !

  • http://www.weddingplanningchecklist.net Wedding Planning Checklist

    Nothing lasts forever. There will always be adjustments to algorithms and rankings. The internet will always be changing, but I don’t think that you would ever be able to eliminate affiliate marketing because of the wealth it brings to everone!

  • http://www.mathewday.com Mathew Day

    Totally agree with you Ian, good post. I think successful affiliate marketers have an edge over the rest online because they are so good at adapting and it’s so second nature to them. Whenever there are changes, while everyone else is freaking out, the affiliate marketers easily evolve and adapt to continue their streams of income flowing.

    You’re right though, there has been a lot of shadiness going on. I’ve taken a few blows lately and it hurt. :(

  • http://www.how-to-trade-currency.com Kelvin Forex Tips

    All entrepreneurs are very versatile and to survive in all business, you have to adapt to changes because changes is the only constant in business.

  • http://www.aggeliopolis.gr aggelies

    You are right Kelvin, you have to react to changes so you can keep doing business.

  • http://jasonjumat.com Jason | I Need money now

    Affiliate marketers will always need to adapt as Google assigns different rules to it’s search engine – and we obviously need the search engine. Overall apart from Google changing algorithms constantly, competition is always getting more fierce constantly. It’s a great game to see who’s fittest as the saying goes: It’s only the fittest that will survive -right?

  • http://hurr-durr.com HurrDurr

    Man, you really need to find another outsourcer to write your shit.

  • http://www.dinovedo.com Dino Vedo

    Amen to that brother! hahaha

  • http://www.mathewday.com Mathew Day

    @HurrDurr Very funny, I’ll admit you got me. I should have known from the comment you left.

  • http://www.mezzi.com/ Laptop Cases

    Affiliate marketing has been around a long time and it will continue to evolve. The smart affiliate marketers diversify their strategies enough so that they are never over-relying on any one traffic source, income source, link building strategy, network, etc. That way if there are suddenly problems in one area, they can easily shift their focus to other areas that are still profitable. The trick is to be ready before the big changes rather than reacting after and struggling to play catchup.

  • http://www.theseasonepisode.com watch season episode

    Versatile indeed. So many good affiliate companies completely disappeared just because they could not keep up with the rest. In fact the one I currently use for 70% of my revenue is slowly loosing all their offers which is a warning sign to me.

  • http://www.costumesupercenter.com/ costumes

    your right ryan eagle. i can’t imagine if without google. theres no seo. no google adsense.no blog where we share ideas.

  • http://www.komododragonfacts.com Komodo Dragon

    The commentator “Laptop Cases”, hit it right on the head, and it was exactly where I was going with my comment until I saw what he posted, hehe =D

  • http://www.ajesin.com Emmanuel Ajesin

    i agree with you ian, it all about change and we need it…

  • http://www.aggeliopolis.gr aggelies

    Everything is moving forward in today’s (internet) world, so you have to stay updated not to loose contact.

  • http://www.iyinetfrmtrtrkygnclrwebmasterseoyarismasi10.com/ webmaster seo

    Totally agree with you Ian, good post. I think successful affiliate marketers have an edge over the rest online because they are so good at adapting and itâ??s so second nature to them. Whenever there are changes, while everyone else is freaking out, the affiliate marketers easily evolve and adapt to continue their streams of income flowing.

  • http://www.acaiguys.com/ Acai

    I don’t know but happened to Google these days. Most of the time when i wanna search something it generate an security code error. It seem to me that Google’s bad time get started. Hope gteam will definitely get rid from it.

  • http://www.netage.co.za Net Age | Web Design

    The nature of any system is such that it tends to self organize from chaos, and the current shakedown of the industry is evident of this type of re-organization into a new pattern. There was excess and the inevitable unscrupulous profiteering, which inevitably has to come to a halt. With every door that gets closed, several others open though….

  • http://www.mezzi.com/ Laptop Cases

    I am surprised that a couple commenters are going on about the reliance on Google. As affiliate marketers, you should know that diversification is crucial. You don’t want to be relying on any one source for almost all of your income/traffic. Your online biz should be setup to carry on productively even have something drastic happens to a major traffic source.

  • http://contentrewriters.com Marcel

    What ?

    I thought PPV/Facebook was better than PPC and you guys didn’t need Google anymore…

    I’m not an active PPCer…

  • arastirma

    Ryan we would poop less and more without the cash flow !

  • http://www.performancetrustuniversity.com/ trust investment advisors

    Overall apart from Google changing algorithms constantly, competition is always getting more fierce constantly. Itâ??s a great game to see whoâ??s fittest as the saying goes: Itâ??s only the fittest that will survive -right?

  • http://www.performancetrustuniversity.com/ trust investment advisors

    Itâ??s a great game to see whoâ??s fittest as the saying goes: Itâ??s only the fittest that will survive -right?

  • http://seksshop.blog.com/ guvensizlik

    You are right Kelvin, you have to react to changes so you can keep doing business.