Are You Notified if the Advertiser Changes their Offer Page?
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I don’t know if you get this a lot but I do notice it a lot with some of the offers I run. The issue is when you are promoting offer, you carefully study your traffic and decide what gets the best conversion. Especially if you put time and day into a landing page to convert.
There is a funnel we work on to make our paid traffic convert.
We put the time and effort to create our landing page to look like the offer page, we add certain graphics, we write and type like the offer page, we add certain text, etc. We do a lot of things to get the user to the offer page and from teh offer page to a lead. It is likely the landing page we create is resulting into a conversion.
Then the inevitable happens… your traffic is consistent but your conversions start to drop off…
Your like WTF… WHO the Hell… Is this Fraudulent Clicks…. Is this for REAL… Like lets be Serious…
You then click on your P202 link, making sure it is redirecting properly, and see it is going to the offer page. Low and behold you notice something different. The offer page doesn’t look like the original offer page you were working with. You notice it went from a 5 page submit to a bazillion form submit!
So what do you do? Who do you call? Who can you yell at?
I usually end up calling my affiliate manager and I simply tell them the situation. Usual response is they were unaware of the change. So who notifies who and who can you yell at… or talk to politely.
Sometimes you specifically put text in your LP stating to fill out a short form. Then the consumer is presented with a long ass form. They get discourage and leave. Reason, our LP told them it will be a short form.
What I end up doing is pausing the traffic source and then re talking to my AM about the final version of the offer page, why it was changed, were they notified, etc etc.
Some other response may include but are not limited to the following…
- The advertiser is split testing the new lp design and the original should be back up
- We were unaware of the change and will contact the advertiser about this
- The advertiser decided that this new page out performs the current one
- the advertiser wants to test our current traffic
- the AOR has found this lp has outperformed on another network
- … can you add more … leave our comments below.
Sometimes just sometimes I get a response: the advertiser is testing the new offer page. So you can safely assume the offer page will go back to its originality.
But if they don’t, then your time and efforts are lost and it sucks that an LP you worked on made specifically for the offer page went to waste. Thought it does become short term, you have to re adjust to make it work again. Do the research on how users interact with your LP to convert over to the offer page.
You do have to adjust especially when things change, but it would be appreciated if the network can send out an email: “hey offer 1234 will be changing their LP design in the next 24 hours, here is a preview.”
Now wouldn’t that be great?
You get a preview and immediately can decide if your current landing page will work or not. You can even make quick adjustments to start a test and see how your traffic converts with the changes you made. You can even adjust your budget to the change that is going to happen.
There is just a lot of things you can do before the change.
So who do you call? What can you do?
Honestly, you can’t do anything. What is done is done. You either adjust your current LP, adjust your traffic, accept the loses and move forward. But it would be nice to get some type of notification. I do understand to some point that the network may not be responsible for the changes, but shouldn’t there be some sort of communication?
How do you adjust? Who do you call? What do you do if you notice a change in your conversions?
There is lack of communication right across the board.I should not find out the day of that an advertiser is pulling his offers – or 2 days before. There should and has to be more time given to us affiliates who are “at the end of the day” the ones making all the money. Show us a little respect!!!
In my opinion, if you are dealing with a network and taking the offers from them – it is there responsibility to inform us of what is going on or any changes that are being made.An advertiser should not be allowed to make any changes to a landing page at all.
Yes unfortunately many advertisers do not treat their affiliates well, despite the profits they bring in. They are more worried about their own bottom line than how each affiliate is doing. A lot of affiliates would take a while to notice a change in offer page. So there really should be some kind of notification.
Yup! That is the part about affiliate marketing that sucks. BIG TIME!
As far as how to spot changes quickly, I use this service that is free that emails me whenever a webpage has changed. I usually get an email notification in less than 24 hours of the change that something has changed. Not sure if it will help you guys but its changedetection dot com
Till then,
Jean
What I’d like to see is this – a system at every network where the advertiser can actually email all affiliates running an offer by emailing to a special address. There would be a trust system involved, of course, but there could be some kind of built-in penalty for anyone who attempted to abuse the system. Shareasale and some of the other more product-focused networks already have this.
CPA networks kind of suck at communication. I’ve worked on the advertiser side before and the networks made it TOUGH to keep affiliates notified because of their business hours and the fact that account reps can’t always get to your email quickly, and when they do they often forward it on to someone else who may take even longer to distribute the news appropriately…it’s just not a good system for anyone (and then when things go wrong and advertisers can’t get news out fast enough, they have to PAY for lost leads).
My workaround as an affiliate has been to get in touch with the advertiser directly. I know who they are, but they often don’t know who I am unless I tell them. That’s just the nature of the relationship and having networks in the middle (which I don’t mind IF they make sure I get paid).
I let the advertiser know that I will be running the offer and I would love to be made aware of any changes to the landing page or other issues that might affect my ROI – and nearly all of them have been great about keeping me in the loop.
Every users behavior is different, accordingly we have to notify if advertisement, every advertisement required proper treatment.
Do not use the contact information in the e-mail, but use a contact number or address that you, yourself have verified from a trusted outside source.
Communication goes both ways, and with out that there goes trust and everything else out the window. This is one of those weird love/hate relationships, but the bottom line is you both need each other to make money and more forward. So why not just work things out and do the best that you can or move on to a different network.
The advertisers are only interested in their bottom line and communicated with us seems to fall under the radar. I totally agree that we should receive at least two days warning. Finding out on the day is just not acceptable.
That is the bad part of affiliate marketing, you never know when they will change the page you are directing your visitors to. They will experiment on different pages and see which one works for them, without notifying you of the changes that were made.
I am notified sometimes, but
must of the times those messages
go to my spam box for some reason
so I never see them until it is too late
I guess that is what I get for not checking
my affiliate stats on a daily basis
You ever read one of those posts that you feel is written about your life and what is going on in your head. This is one for me, I am questioning all sorts of affiliate marketing, because it just isn’t panning out right now. This helps!
you see this has always been the biggest problem of affiliate marketing. a few times in the past i have thought about the offer but when i go to check it out again its gone, there needs to be some sort of way where you can be notified if the offer has ran out.
Yes, they should be very aware of daily profits of their business. Great tips
It is a wonderful article, I like it, Thank you very much!
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