A while back I dailybooth a pic receiving the Kaching book by Joel Comm. I heard about this book at a recent JV Alert in Philadelphia and since I bought prior books by Joel before I decided to pre order this book. I often read when I want to get a break from the PC. I do not have a massive collection of books but I have some that I have learned a lot from.
I have been following Joel since I started in the online space and I have most of his physical products from Secret Classroom to Twitter Power. I can honestly say I definitely trust this man when it comes to making money online. Joel and I talk back and forth on topics and we meetup at several conferences just to catch up.
So what is KaChing about?
So far from what I have read, I haven’t read the full book, it is about starting an online business that pays. Joel goes over several models of online marketing that works. Usually you will read books about PPC, Adsense, Blogging, etc – Kaching goes over different types of models and lets you decide which is right for you.
The title, Kaching: How to Run an Online Business that Pays and Pays is basically what it is. The book walks you through monetizing content with adsense or direct ad sales. The book doesn’t just stick to one method, it helps you expand out and lets you think beyond, for example after a website is created and you start monetizing it, Joel shows you to create a product that is worthy for your audience.
Kaching goes beyond just creating a website. Topics include…
- Finding your niche and turning it into success
- Profiting from original content, topics you like
- Product creating, thinking outside just monetizing websites
- Affiliate marketing
- Membership sites/coaching programs
Each section or topic Joel talks about, Joel has personally done. I have heard this man speak several times and exchange ideas and he preaches what he does. The most important topic Joel believes in so much is original content. You have heard Content is King, Joel believes in that so much, some of his websites are base on something he truly loves and cares about.
Putting effort into something you care will get you the attention you want and making it profitable.I am almost done with this book and I can say it is worth reading. I have most of Joel Comm’s physical products and I was never disappointed in any of his work.