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Split Testing, Easily Shift and Control Links

I always talk a lot about rotating offers and split testing designs. It is critical to any marketing campaign. With my current project InfiniteFB.com, I am split testing among different sales page designs.

I need to know which sales page strategy works better. Now the most annoying part is figuring out the stats and numbers and seeing which converts better. The other annoying part is making sure each landing page is getting the right amount of traffic.

I test everything with Prosper202 and I have my own custom rotating scripts to rotate affiliate offers etc. I even posted on this blog several different types of rotating scripts which you can utilize and start testing.

Now, I found a real better system which is similar to bit.ly and does much better with telling you the stats and giving more weight to a better performing offer.

The service I use currently now is Linkshiftr. Imagine using bit.ly to shrink URLs and even provide you with stats and numbers. This system is a full rotation script that you can use for free.

What Linkshiftr does is…

  1. Shrink your URLs
  2. Rotate Multiple URLs with 1 linkshiftr link
  3. Rotate base on performance
  4. See how many impressions each destination links get
  5. EPC of your conversions
  6. Variable Passing
  7. Tells you which link is performing better
  8. … etc

There is a lot of great feature that I really like about this free service. It has a nice and easy to use interface and they are always upgrading and doing testing to their system.

I have talked to Max extensively about this and gave my insights about some features that would be cool to have and it looks like they are going to be implementing them soon.

As you can see from the screenshot for my InfiniteFB I am split testing among 4 different style sales page. I have given weight to the best performing sales page, which is the stand alone video, and it shows how many conversions I have made so far and the clicks/redirects each page received.

This is tool is great if you are an affiliate marketer, because you want to split test among different offers and see which performs better. I do this currently with my own internal script with prosper202. But Linkshiftr makes it a bit easier to see which one gets the most clicks, conversions, etc.

Everything is in one dashboard which you can control. With other scripts you may just have to do some manual work but it still can be hectic when breaking down the analytical data.

One good aspect with this service is it is free and you can use it right now to split test offers, landing page designs, sales page strategy, etc. Linkshiftr is a service that gives you control of how you rotate your links.

There are great attributes to using a service like shit…

  • test domains
  • test design
  • test sales page strategies
  • test same offers from different networks
  • test multiple offers in the same niche
  • … the possibilities are endless

Linkshiftr isn’t a url shortening service, it is giving you full control of how you want to control your links. I am happy I started using this free tool, as a marketer this tool makes looking at rotation data easier to manage and handle.

  • http://www.profitaddiction.com Profit Addiction

    With bit.ly you can check analysis (by adding + to the end of the URL) but cannot split-test from what I have seen.

    Thanks a lot for the tip Ian, I’ll probably take a look at Linkshiftr for some PPV split testing.

  • http://www.adhustler.com Ad Hustler

    Why would you want to depend on someone elses server for your redirects?

  • Johnny the De

    That’s a fantastic tool I recently started to work with and it makes split testing really comfortable.

    Another great feature is to assign a relative weight to each of the urls you rotate (e.g. 2:1 ratio between url1 and url2).

    By the way, as from this week the link is shorter, so instead of linkshifter.com/WHATEVER from now on it’s lin.sh/WHATEVER.

  • Mediastar

    I prefer the Google Website Optimizer to get really deep down and dirty with split testing whether its A/B testing or MV testing.

    Don’t have much love for big G but it does a great job on the split test front.

  • http://justindupre.com Justin Dupre

    Great post! Thanks for sharing it with us.. I’ll definitely try this tool for my attributes testing.

  • http://www.aggeliopolis.gr aggelies

    Have to try this out. We want to test several landing pages and maybe we can implement this in our testing tool

  • http://www.weddingplanningchecklist.net Wedding Planning Checklist

    Wow. That looks like an excellent free split testing tool. I have been looking for something similar for a while but never found anything. Will have to add this to my arsenal!

  • http://www.mathewday.com Mathew Day

    Really good tips and thanks for those resources, I’ll have to try them out. I really need to start split testing more and not just settling on a little profit. :)

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  • http://www.ajesin.com Emmanuel Ajesin

    Great tool there, thanks for sharing fernando…

  • http://www.netage.co.za Net Age | Web Design

    I am more of a design and SEO kinda guy, affiliate marketing isn’t really big in South Africa yet, but I have been following the market closely for the past couple of years by diligently following marketing blogs. I do get this tool though, and for a freebie it is a seriously handy piece of gear. Nice one Ian!

  • http://www.parkingagency.co.uk Parking Control

    You were right on to say that we can blame everything on TV but needless to say our life experiences add up to it as well.

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