Using OptimizePress for Product Launches and Squeeze Pages

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Two weeks ago I released my multi variant a/b testing engine. A custom tool I had made developed for me over 2 years ago. I recently decided to get it revamped up and sell it as a service to other marketers, if it helped me it will help others. So I decided to do a product launch campaign for it and share it with everyone. There are several tools and plugins I used to launch this product, one in particular is OptimizePress.

A while back I wrote about how useless Kajabi is, nothing against Andy Jenkins – just thought there are better ways to control your launch and membership sites. Anyways, I got OptimizePress to help with my latest launch and its an amazing platform. It is a bit confusing at first but after playing with it for a couple days you get the hang of it. You will find yourself reading their detailed help doc quite a bit, as I found myself doing it several times.

Once you overcome the learning curve it is a great plugin and theme set for product launches and squeeze pages. Some pointers I want to point about it that has helped me tremendously with my product launch.

Setting up a Squeeze Page is SUPER EASY.

OptimizePress comes with preset templates that you can chose from, especially for squeeze pages. I chose a specific template which it did fairly well. It was big and bold and straight to your face. Again this has a ton of customizable options such as text format, background color, heading, sub headline, etc.

You can literally control every aspect of a squeeze page, no need to edit the post – just answer each field and you are basically done. Since there is a lot of fields to enter it does get confusing just a bit, but again its a learning curve and I would rather have control of all aspects of a page than just some.

This systems auto populates share buttons and have several share buttons you can chose from. This system gives you options which is great, nothing is fixed it has several options or themes of buttons and designs to chose from. Again, you have control of what you want to do.

Protecting your Pre Launch Series

You can even cookie users making sure all of your other content is protected. This means you can make sure you are capturing leads before they get to see the content. This makes for a great simple and easy autoresponder series and also protecting your content. Now you can rest assure your pages and videos are not just being watched by non optins. This allows you to quickly increase your optins fairly quickly.

The cookie gateway system is a very simple system, you basically set the cookie when the end user optins. You can set the cookie either on the submit form or when they confirm their email with aweber or other email platforms.

There are ton of other features on here that makes this a versatile system. I use to just combine a bunch of scripts together and make my launch series a success and it can be done. With OptimizePress it definitely is a all in one system for doing a product launch with an pre launch or if you want to just use it as a squeeze page template that can work too.

Some downsides:

  1. Each field box you can not use PHP. In this essence you can not test headlines if you wanted too. Luckily I have my own a/b testing software which allows javascript and that worked perfectly with OptimizePress.
  2. Gateway is not deactivated when admin is signed in. When I used the cookie gateway they have, I couldn’t preview my changes or go to my page right away because it would redirect to the main squeeze page. I had to set the cookie first and then view or I had to attach a setuser id at the end of the link to view the page, so that got kinda of annoying.

Besides these 2 setbacks this is an amazing plugin and theme system for launching a product, membership site, website, etc. It is very similar to Kajabi which is by Andy Jenkins and I think this is a far better platform. I will probably start using OptimizePress for my future optin pages and product launches because its such a versatile platform.


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  • Would have been cool to see a picture of some of the landing pages you made with OptimizePress, but looks like a great tool for WP lovers.  I usually prefer straight up HTML pages for landing pages as they load fast but it can also take more time to set up.

  • Anonymous

    you can see one of the landers I made here splitpistons.com/pre

    it uses optimizepress

  • great post Ian. How’s things going with Split Pistons?

  • Anonymous

    thanks we are switching things up a bit with it.

  • Chris

    Great Post.  Every try or have any thoughts on Premise by copyblogger