Making Money with Youtube isn’t Worth the Time

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I wanted to post this a while back and now I have the time to go ahead and post this small case study. I have several small niche sites and I wanted to try to take advantage of a trend I saw a couple months back and funny this trend still climbs slowly over time. So why not take advantage of this niche and see if I can make some money off it. I searched the internet and found that there were no videos optimized on Youtube.

So I decided to create  some videos about the topic to see if I can make some money from Youtube, right now it is only monetized 3 ways – Adsense, Amazon, and Blog content. I made 5 videos and I optimized all by keywords and found one did better than the others. Here is a screenshot of my stats from Youtube:

As you can see 1 video performed better, for certain searched keywords my video would be number one. Out of 4057 I only earned $22.90, not very impressive especially if we look at the CPV (cost per view) which is .0056 – not even a penny. Also just to confirm I made no money via Amazon via the 30 days I took this report. So currently the total earned is only $22.90.

As of right now (10/21/12 – 10:41am) there are a total of 16401 views and have been added to 2 playlists.

So what next…? I created another youtube channel with the same video but in segments. I wanted to try to take the full search page for certain searched terms. Once the video received X amount of views, then I can qualify to monetize the videos. I added and linked up my Adsense account to the new youtube channel and waited for approval. After several days, I have been approved – the results are the same lots of views low earnings.

I thought to myself that this is too much work. I even gave this task to my outsource team, hoping I can at least cover the cost of the time to do these youtube task and it didn’t pay out. So to me there is money in Youtube, but not enough for me to continue to pursue this concept. In 30 days I made 22.90 not even 1$ a day and not worth for the amount of views the video is receiving.

One aspect I found is my video is ranked # one for the searched term and get hundreds of views a day. Also my demographic are mostly males, which also make me think why I am not making money, not even any affiliate sales from Amazon.com! As you can see my numbers are telling me this Youtube money isn’t worth the time for me to continue this mini project.

Numbers at a glance:

Total views in the past 30 days: 4078
Total earned in the past 30 days: 22.91
30 Day dollar Value: .76
Earnings Per View: .0056

As of right now this isn’t the best way to make money online, if you do not mind making videos that can continually climb daily and make small money then it is fine. The only benefit I can see with this is I will make money even if I stop making videos, even if it is $20+ a month. These specific videos will continually make me money if I stop tomorrow (actually stopped 2 weeks ago), so that is one benefit I see. Setup, leave alone, and make money.

  • PublisherRev Wes

    $5CPM doesn’t sound that bad. I see a lot of sm/med channels who hit 50k views per video everyday they load one in and they crank out one per day most days. It puts it in perspective to know something like EpicMealTime could be making $5,000-50,000 per video since their view counts range 1MM-10MM a video a week.

  • I even told my friends to take a look at your blog and in fact your blog is already bookmarked on my computer. Hope to see more of this. 

  • I’ll take an extra $20 a month per video. That would just tell me to continue and make videos. If you made 100 videos and still made $20 a month on each, I am sure you could enjoy the $2,000 a month for doing nothing. ;o)

  • Thanks for doing the work and posting your results. I’m at the beginner stage of posting on Youtube, but I’m not thinking about making money directly. My efforts are sheer advertisement for my fitness company.

    What I’ve found is that being in a mid-small market (Daytona Beach) there’s next to no competition and I can get indexed on Google pretty fast and pretty high….especially when I target the even smaller surrounding towns.
    At my level, it’s definitely the “In the land of the blind, the one-eyed man is king” when it comes to Youtube.
    It seems like your post is saying to just keep focusing on the local marketing for me and forget about making big $ though youtube.

  • I have 8419 Views of 1 video and its earns only $3.
    Why its earns too low…

  • the way ppl make money on youtube is to create videos with low budgets but great contents. U have to understand that most views r coming from fans. And it takes time to build up your fan base. To be honest, 4000 views seems like nothing. but once a fan base started to build up, then your views should increase over time. Look at the big pic here… when your view per video gets up to an avg of 20K+. we r talking about over a hundred $ per video! most youtubers post a new vid avging from weekly to monthly. the numbers do add up, and its a great way to make some extra cash. Also, if r able to get 10-20K views per video. You can start looking for sponsors By simply doing a short advisement with in your video, you can earn some extra cash on top of that. Of coz… you cant quit your full time job and live off of the money u make on youtube, unless u get at least 100k+ view per video.

  • Ron Douglas

    How much does buyer intent factor into the results of this case study? Maybe the people searching for what your video provides are fine with just the free content and never intend on buying anything or continuing to click around.