If you understand these social bookmarking sites, you can guesstimate what to promote to get the readers attention. I assume the users of reddit are smart users, tech savy, modern day internet users, etc. So as Nickycakes states, they won’t be all about the acai berry stuff.

But anyways I want to just show you my ad and the result that came from the traffic. I promoted my recent project Social Snipe with a $40 spending over 2 days. Below is my ad that went live on Reddit.

Obviously the niche I chose was Halloween costumes. This case study will be about the Dexter costume as I am promoting other types of costumes within and out of Facebook. Also, I opened a new facebook account for promoting just Halloween costumes.

I figured costumes, the target is everyone. I was wrong and def got me spending about 100$ every 5-7 minutes. SO I stopped those campaigns and re-thought my strategy because I can’t type in the keywords “costumes” via facebook because it didn’t even come up.

Here is a quick wrap up of my spending, taken on 10/12/09:

A couple of BlitzLocal’s gay employees were telling me about how they removed gender preferences from their Facebook profile, since they saw nothing but gay ads all day long. So I decided to change my profile status to male seeking male.

And within a few minutes, here are the ads that I saw:

So when I signed up the other day, it was fairly easy and simple to use. I logged in via my twitter username and password via a secure connection to twitter. Once redirected I was prompt to start an opportunity. Which means creating a campaign. It was very easy to use and write your tweet. It was straight forward.

Within the backend you get to chose specific targeted keywords and tags, which is really good. I would thought this would be just base on the amount of followers and not targeted, good thing they can categorize and find publishers base on keywords and tags.

Below is a screenshot of my tweets being submitted via the user I chosen base on their twitter follow base (monday shot).

Or how can I pay per click and leverage that paid traffic to free traffic and still get it to convert. As you know I like to do a lot of twitter marketing and I think I understand it enough that I can utilize that specific traffic. So I decided to start a case study with paid and twitter traffic, I was curios if I can leverage paid to free traffic.

First I pick a very basic offer and created a very basic landing page. You will see it don’t worry. The offer was a simple email submit and the landing page was just the exact copy with 1 big difference. LP below.

So what I did was take advantage of this trend by simply creating a simple LP and putting an email offer behind it. The LP I decided to go with was a basic Poll Landing Page. It was a basic controversy question I posed and also decided to post a pic of the Jonas Brothers as well as create content for the LP. In essence this poll did fairly well.

Now how did I know that the Jonas Brothers Youtube account would get suspended and how was I able to react rapidly to it? Well there are a bunch of things that are opened on my monitors that I watch every so often, I am basically watching trends on the internet.

Today we are going to look at click patterns and understand them better. I got an irregular pattern of clicks a newly launched campaign, this is 24 hour time frame. This is from Friday, May 22, 2009. Also this is on Google Content Network targeting specific sites base on keywords – just placements.

What does this graph tell you about the click pattern? It seems irregular because it is up and down when there are active clicks. But does that provide us with enough information to determine if the offer I am running is profitable?

Well take a quick look at their stats that was provided to me. Pretty impressive right. I was in awe, I couldn’t even test their quality of traffic. Since it is important to get traffic, the next important thing is to test its quality.

The below screenshot is pretty bad and might be similar and worst than AdChap! But I am still pretty hesitant because they do have support unlike AdChap. I am getting emails to either raise my bid or expand my search.

So testing a new advertising network is important. AdChap.com is the new social advertising network I have been playing around with. I can tell you their service is not what they advertise. Also it doesn’t prove to give me any traffic, none – zitch!

Prior when testing new advertising networks you can get immediate traffic, like spending 100$ per minute on traffic. Unless your using adChap where it doesn’t give you any sort of traffic. I decided to use adChap because I want to monetize Facebook more, via apps or other ways than their traditional advertising model.

As you know I auto tweet my new blog posts to twitter, which happens one time. I also thought certain followers may not be that active at certain hours of the day. So I figured if I post my comments to twitter, there would be a great deal of visits and interaction. So I basically just grabbed my comment rss feed and inserted it into TwitterFeed.com ti ping every 2 hours and post any new comments within those 2 hours.

Well I did a case study on this and found the results to be interesting.