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Articles in the Optimizing Category

Figuring Out Form Drop Rate, Why Your Not Converting.
Tuesday, 6 Jul, 2010 – 10:55 | 21 Comments
Figuring Out Form Drop Rate, Why Your Not Converting.

Lately I have been working with the local client stuff and optimizing their site and page. One concept I had for the client was to do a lead capture instead of doing a phone call. …

Split Testing, Easily Shift and Control Links
Saturday, 29 May, 2010 – 19:34 | 13 Comments
Split Testing, Easily Shift and Control Links

I always talk a lot about rotating offers and split testing designs. It is critical to any marketing campaign. With my current project InfiniteFB.com, I am split testing among different sales page designs.
I need to …

Tools to Utilize Amazon S3 for your Digital Media
Sunday, 9 May, 2010 – 9:53 | 17 Comments
Tools to Utilize Amazon S3 for your Digital Media

Two days ago, I decided to get an account with Amazon S3 (Simple Storage Service). I decided to get it because I have videos and audio that I want to start streaming to my landing …

Forget Split Testing… Hulu Your Traffic
Wednesday, 3 Feb, 2010 – 14:20 | 11 Comments
Forget Split Testing… Hulu Your Traffic

When it comes to marketing online you need to test and test. You have to test repeatedly. Sometimes you do not know what to test. How can you find out what to test without knowing. …

Applications You Want for an Organized 2010
Tuesday, 29 Dec, 2009 – 14:19 | 27 Comments
Applications You Want for an Organized 2010

2009 is ending and I am trying to figure out where I want to hangout for 2010. …. anyways …. while in 2009 I have came across a multitude of desktop applications and web services …

Who Notifies You When Your Sites Are Down?
Tuesday, 15 Dec, 2009 – 18:15 | 19 Comments
Who Notifies You When Your Sites Are Down?

Late last night and early this morning I experienced the worst of my days. My landing pages, tracking, websites, blogs, apps, were all down. My whole server seemed it was attacked, found out this morning. …