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Home » Marketing, Ramblings

Affiliate Marketing: Percentage vs Per Lead

Friday, 21 December 2007 · Print Post 6 Comments

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So yesterday was the last day for one of my best affiliate promotion from NeverBlueAds, PersonalizationMall.com which paid 9.75 per lead. I was kind of sad to let it go and see it go, it is now obvious the month of December is coming to a close end. I just wish every month was December, but some of my other non Christmas campaigns are doing well.

Since yesterday was the last day of promotion for the specific campaign I mentioned, I kind of prep my self for this day and want to show you a new affiliate network that I recently started with. I recently started playing around with LinkShare and guess what they have PersonalizationMall.com within their network. There is a difference NeverBlueAds pays per lead while LinkShare pays on a percentage basis.

This kinda of brought my spirit down just a little because I think I make more money on a per lead basis, which is why I think NeverBlueAds is so popular. LinkShare and ClickBank work on a percentage basis, but ClickBank percentage commission are higher than LinkShare. With PersonalizationMall.com LinkShare gives you 15% commission on the final sale. Well after a couple days of cloning my Ads and converting it to a LinkShare link, I saw sales. The commission would have been higher with NeverBlueAds if it was a per lead basis but since LinkShare is commission base I earned on the final sale.

So I started to play around with LinkShare and Personalization Mall, I have been working and learning from Ms. Danielle as well and she suggested to work and take advantage of both networks and split test. Below are my stats for 3 days of work. I recently joined as per Danielle suggestion, it is too bad I did it late - BAH. But as you can see I made a total of $39.66 which is 15% of the total sale of $264.40 which were through 6 people with a total of 10 items.

That is not bad, but since I have been working with NeverBlueAds and I like the per lead system, I went a head and did some math comparison. If those 6 people bought something they would have to sign up via the website. If they were new sign ups I would have made $58.50 on a per lead basis, NeverBlueAds campaign for Personalization Mall on a per lead was at $9.75. So a little math and comparison shows that I would have made and additional $18.84 on a per lead basis.

Though I am happy I already started to make some money with LinkShare via the popular personalize mall, I think I would have been happier if sales went through with a per lead basis. I am not crying, income is income but it just bring my spirits a little down, sighs.

Then comes another issue where a percentage can be more than a per lead basis. If someone bought a total of 10 items on 1 sign up but total over $100 of Christmas gifts and ornaments, my percentage commission would be at $15 which is more than$9.75 on a per lead basis. So per lead and percentage works both ways and has their own win win situation. I do like percentage commission with high percentages similar to ClickBank which are at 50% and above.

Well I video rambled about it and here is the video. This is something to think about. I will continue to use LinkShare and PersonalizationMall.com to make sure I take advantage of the holiday season. If I took Ms. Danielle advice earlier maybe I wouldn’t be rambling about this? Since money coming in from both networks would easily please me.

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What do you think is better a percentage base commission or a per lead commission?


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6 Comments »

  • 45n5 said:

    I’m a big fan of amazon associates at the moment. It gets much better once you jump over the 7% commission barrier.

  • per lead or commission base marketing? - Young Entrepreneur Forums said:

    [...] lead or commission base marketing? Affiliate Marketing: Percentage vs Per Lead | Ian Fernando I am trying to see what you opinions are for affilaite marketing would you prefer percentage [...]

  • December 23, 2007 edition of !the code green syndicate | Theo Baskind Presents: The MySpace Ace Internet Marketing Blog said:

    [...] presents Affiliate Marketing: Percetange vs Per Lead posted at Ian [...]

  • Egidijus said:

    I always had better results with commission percentage products, especially when the commission is really high. Pay per lead products convert much better, but in most cases, the lead is much smaller than percentage from sale.

  • Around the Net with knup - 1/12/2007 | knupNET said:

    [...] Percentage vs. Lead [ianfernando] [...]

  • mw said:

    when you speak of commissions potentially not being as good, you need to remember that with many merchants, you also get paid for repeat sales as long as they don’t click another affiliate url. I have some merchants where half the sales are repeat customers - something you don’t get on a lead campaign.

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