Going to IZEAFest: Is it about ReBranding?

Friday, 16 May 2008 · Print Post 3 Comments

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So the other day I bought my 50$ pass for IzeaFest. It only cost 50$ which is the cheapest convention pass ever! If you do not want to go to convention because of the high price tags of $500 to $1000, then this is the best deal you can get! But it brings a big controversy for me and maybe others. I thought to myself why is this convention so cheap with a lot of very popular speakers.

I then took a look at the hotel rate and it is really expensive, close to $300 a night and the convention is September 11th to the 13th. It is really 2 days with one day pre partying. But I do not think it is about the expensive hotel either, but more of a re branding for the company. Jason Calacanis came into mind pretty quickly because he stated PayPerPost changed their name to Izea, a keynote at Affiliate Summit West.

I thought to myself it might be a re branding of the company which is why the convention is ridiculously cheap. Fifty dollars is really nothing if you are going to network, socialize, and meet up with so many marketers and bloggers. IzeaFest is geared towards social marketers and bloggers, the interesting part about this convention is it is 1 week before BlogWorld Expo, interesting or coincidence?

Jasaon Calacanis brought up a lot of interesting points at the Affiliate Summit West keynote and ridiculed PayPerPost employees. They did have a poor brand which is why they have been booted from the google serps. I know as a blogger IzeaFest will be beneficial because of the prominent speakers such as Jeremy, Neil Patel, John Chow, Brian Clark, etc. These speakers will make it worth while to go and enjoy the hot summer sun at$50 a pass!

But either or I am trying to go to BlogWorld as well. IzeaFest should be interesting as they are promoting it very heavily and were at Ad-Tech as well. So this should be interesting, the best part is the sessions do not intercept one another so I will be attending all the sessions and have a good breakdown of what social marketing and blogging really is.

With IzeaFest being in September, I will be meeting up with Bob Buskirk in Orlando. I will be interested in meeting so many other bloggers and speakers as well. I want to meet all of them and you can see the list here.

But I hope to meet a lot of bloggers and network a lot more! Here is a list of bloggers that I found that are going:

Not too sure why there isn’t a lot of blogs talking about IzeaFest. There are a lot of well rounded and a list bloggers that will be speaking. But it may be because of the poor brand Izea had prior and they are currently re branding? Not sure. Are you going to IzeaFest?

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3 Comments »

Ashley K. Edwards said:

Glad to see you’re coming to our event — it’ll be great to meet you in person.

$50.00 is definitely a great deal for exposure to the speakers participating in IZEAFest. Actually, last year our conference was free of charge to attendees…we were more concerned with offering them something valuable than making money. And we’re still not concerned with making money, but in having a two-day event with such prominent speakers–and based on feedback from last year–we felt like $50.00 was reasonable. We’re also working on partnering with some great advertisers as well.

We’ve negotiated some great rates with the nearby Courtyard Marriott, less than $100 per night. If you’d like to e-mail me you can and I can provide you with the information. It can also be found on the IZEAFest.com website at http://izeafest.com/lodging.html.

Oh, by the way, our event being one week before BlogWorld Expo is purely coincidental. In fact, I thought their event was in November again. The dates we chose were based on consumer feedback, as well as other considerations like kids going back to school, etc.