Are You Notified if the Advertiser Changes their Offer Page?

By Ian Fernando

I don't know if you get this a lot but I do notice it a lot with some of the offers I run. The issue is when you are promoting offer, you carefully study your traffic and decide what gets the best conversion. Especially if you put time and day into a landing page to convert.

There is a funnel we work on to make our paid traffic convert.

We put the time and effort to create our landing page to look like the offer page, we add certain graphics, we write and type like the offer page, we add certain text, etc. We do a lot of things to get the user to the offer page and from teh offer page to a lead. It is likely the landing page we create is resulting into a conversion.

Then the inevitable happens... your traffic is consistent but your conversions start to drop off...

Your like WTF... WHO the Hell... Is this Fraudulent Clicks.... Is this for REAL... Like lets be Serious...

You then click on your P202 link, making sure it is redirecting properly, and see it is going to the offer page. Low and behold you notice something different. The offer page doesn't look like the original offer page you were working with. You notice it went from a 5 page submit to a bazillion form submit!

So what do you do? Who do you call? Who can you yell at?

I usually end up calling my affiliate manager and I simply tell them the situation. Usual response is they were unaware of the change. So who notifies who and who can you yell at... or talk to politely.

Sometimes you specifically put text in your LP stating to fill out a short form. Then the consumer is presented with a long ass form. They get discourage and leave. Reason, our LP told them it will be a short form.

What I end up doing is pausing the traffic source and then re talking to my AM about the final version of the offer page, why it was changed, were they notified, etc etc.

Some other response may include but are not limited to the following...

  • The advertiser is split testing the new lp design and the original should be back up
  • We were unaware of the change and will contact the advertiser about this
  • The advertiser decided that this new page out performs the current one
  • the advertiser wants to test our current traffic
  • the AOR has found this lp has outperformed on another network
  • ... can you add more ... leave our comments below.

Sometimes just sometimes I get a response: the advertiser is testing the new offer page. So you can safely assume the offer page will go back to its originality.

But if they don't, then your time and efforts are lost and it sucks that an LP you worked on made specifically for the offer page went to waste. Thought it does become short term, you have to re adjust to make it work again. Do the research on how users interact with your LP to convert over to the offer page.

You do have to adjust especially when things change, but it would be appreciated if the network can send out an email: "hey offer 1234 will be changing their LP design in the next 24 hours, here is a preview."

Now wouldn't that be great?

You get a preview and immediately can decide if your current landing page will work or not. You can even make quick adjustments to start a test and see how your traffic converts with the changes you made. You can even adjust your budget to the change that is going to happen.

There is just a lot of things you can do before the change.

So who do you call? What can you do?

Honestly, you can't do anything. What is done is done. You either adjust your current LP, adjust your traffic, accept the loses and move forward. But it would be nice to get some type of notification. I do understand to some point that the network may not be responsible for the changes, but shouldn't there be some sort of communication?

How do you adjust? Who do you call? What do you do if you notice a change in your conversions?

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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