In this post, I will discuss how to use QuillBot AI in combination with some of my favorite ad spy tools to run highly profitable advertising campaigns.

This workflow will make your job as an advertiser easier than you could ever imagine. You just copy what's already working on the market, and then let AI make your version even better!

Let's get to it.

What is QuillBot AI?

QuillBot AI is an online paraphrasing tool that leverages the power of artificial intelligence to rephrase your copy. This AI software offers various options to customize your text depending on the tone and style you want.

All you need to do is paste any copy you want to be reworded into the QuillBot paraphraser tool and watch the magic happen.

Some key features of QuillBot include:

How to use QuillBot AI with ad spy tools?

There are many options for ad spy tools and every digital marketer has their own preference. 

I personally use Anstrex for spying on native and push ads, and Social Ad Spyder to see what’s working with Facebook ads. 

If you’re unfamiliar with Anstrex or how to use ad spy tools in general, go ahead and check out my full breakdown of how to use Anstrex. It’ll make it a lot clearer how I find ad copy to enhance with QuillBot. 

The goal here is to take what's already working and then use QuillBot AI to make a slight improvement so that your version is better than the competition.

I start by setting my spy tool parameters and searching for advertisements that have been performing well in my intended niche. 

Once I find a high-potential ad to mimic with the spy tool, I simply copy the text the advertiser used and paste it into the QuillBot paraphraser. 

I usually try out a few of the different style modes to see what options the AI produces before settling on what feels best for the specific ad I’m planning to run. 

Then, I use the synonym bar to dictate how much the copy changes from the original text. Typically, I try to make fewer changes because I don’t want my copy to vary too much from what has already performed well.

Lastly, I hover over the words to see QuillBot's thesaurus suggestions and analyze if any other words are more suitable to use for my purpose. 

However, I don't stop my improvements at just the ad copy. I also use QuillBot to create better landing page copy as well.

With Social Ad Spyder and Anstrex, I can easily download the landing page of the ad I'm spying on.

After I download and scrape the landing page, I take the text on the landing page and insert that into QuillBot for enhancement.

Updating both the ad and landing page copy equips you with an improved and unique advertising context to push.

And... That’s pretty much it!

This tool is like my own dedicated ads copywriter that is available 24/7.

Do you have to pay to use QuillBot AI?

You do not have to pay to use QuillBot AI. The free version of the software allows you to change up to 125 words of text in the paraphraser tool at a time. Because we are using QuillBot just to enhance ad copy, that’s all we really need. 

Even if you want to use QuillBot to update extended landing page copy, you can just input the text into the paraphraser as shortened chunks of 125 words or fewer to avoid paying.

However, at $8.33/month, QuillBot Premium has some advanced features that you may find useful to further enhance your campaigns. I think the free version of the software does a really nice job of improving copy, but you’re limited to just two of the seven available modes. 

You get the Standard mode, which makes basic changes to the text without straying from the original meaning, and the Fluency mode, which fixes grammatical errors and improves readability. 

But what if you need ad copy that really pops and catches attention because the visual assets are lacking? You may benefit by having premium access to the Creative mode. 

Or, what if your target audience is less educated or just has a less advanced English ability? You may find QuillBot’s Simple mode does a better job of rephrasing the copy in a way that more people can understand. 

Should you use QuillBot AI?

If you advertise using spy tools, QuillBot AI is a great software to add to your marketing stack. It quickly and affordably delivers high-quality, unique advertising copy.

Imagine being able to test different styles with QuillBot and see how each performs when you run a campaign. If you find one style doesn't work, you can quickly tweak the copy.

In advertising, a simple thing like adjusting the copy tone can make all the difference.

QuillBot is an efficient ad copy rewriting tool and I believe any advertiser using spy tools could really benefit from using it. It's a new year, after all. Why not let awesome tools and AI do most of the work for you?

Start Creating Unique Copy Now >>

For anyone looking to create profitable ad campaigns on Facebook, this Social Ad Spyder review is definitely for you! 

As an affiliate, I frequently use ad spy tools to see what creatives are working right now and ensure my operations are aligned with the current trends. 

Spy tools enable you to efficiently launch advertising campaigns by analyzing the performance of other advertisements in your niche of choice. This helps you to determine factors like how you should angle your ad, what type of visual assets to use, and the optimal length for your copy to set up a profitable campaign. 

Ad spy tools save you time and money by showing you exactly what type of ad you should create if you want to do well so you don’t waste as many resources on testing as we digital marketers were subject to in the past.

This is especially important in the current environment of digital advertising, where advertising costs are trending upward as the space gets more competitive. 

If you run advertisements on Facebook or Instagram, this social ad spy tool will give you a huge advantage over your competition by showing you what a profitable ad looks like out of the gate. 

What is Social Ad Spyder?

Social Ad Spyder is an ad spy tool specifically for platforms under the Meta umbrella, so it works for Facebook, Instagram, the Meta Audience Network, and Messenger. It's a social ad search engine that collects and organizes social network advertising data so that you can make informed campaign decisions. 

At just $49.99 for the Professional subscription or $59.99 for the Premium, Social Ad Spyder is a bargain and well worth the price considering the thousands of dollars a month it will save you on ad spending and data collection efforts. 

Although the platform has just recently launched, it has been scraping data for over two years, so it’s ready to start making an immediate impact on your social campaigns. 

Who is Social Ad Spyder made for?

Social Ad Spyder is made for affiliates and E-commerce advertisers who run paid social ads on Meta. 

Affiliates have access to data from over a dozen verticals like Crypto, Male Health, and CBD. As an affiliate, you get thousands of new ads daily and landing pages are conveniently available to download for quick analysis. 

If you're an E-commerce marketer, you'll be excited to know that you can quickly sort through ads from the biggest platforms like Shopify, WooCommerce, and ClickFunnel to analyze product ad performance. Plus, downloading video and image media assets for analysis and adjustment is as easy as a single click. 

With Social Ad Spyder, you have access to:

How do you use Social Ad Spyder?

Social Ad Spyder is very easy to use. If you’ve already worked with the Anstrex spy tool for push ads, you’ll find the interface of Social Ad Spyder very familiar, as it was created by one of the founders of Anstrex. 

I’ll use the rest of this article to discuss how I use this tool. Make sure to watch the Youtube live training here, or the video above.

As you can see from the image below, your filtering parameters are aligned across the top of the screen. Once you set some parameters and filter the data, your dashboard is filled with any matching advertisements. 

Each result shows you:

When you see an ad that piques your interest, you can click and open it up to analyze even more data as seen below. This is also where you can see the landing page that the advertisement used.

An aspect of this tool that really excites me is the "Creatives" tab. Here, you can see all the advertisement variations that have been running and quickly compare their performance. You can get an idea of where you should advertise and which angle and style you should use when crafting your own ad.

Over the last six months, I've been getting into pay-per-call campaigns because it's a growing trend in the industry, so that's what I'm currently using this tool for.

I start by using the search function and typing in the keyword of the vertical I want to advertise in. I search by "Landing page search" because my strategy is always to pre-sell my affiliate offer, so I only want to see advertisements that incorporate a landing page.

Then I sort by "Duration (desc)" so I can see the longest-running ads first on the dashboard. I also set the minimum duration to seven days because if an ad can run for at least a week, that shows it has probably performed pretty well.

Finally, because I'm mostly focused on pay-per-call, I set the CTA to "Call Now" so I filter advertisements only from pay-per-call campaigns.

Although this is how I'm currently using Social Ad Spyder, many other uses and filtering parameters beyond what I've discussed here can enhance any Meta-based social advertising campaign.

If you want to substantially improve your Facebook advertising results, you can experiment with this tool for two days risk-free and watch your performance skyrocket!

Is Social Ad Spyder the Ultimate Facebook Ad Spy Tool Available?

Social Ad Spyder is currently my go-to spy tool to get ideas for social media advertising campaigns. 

The key to using this spy tool successfully is to see what’s working on the market and then try to make a slight improvement by adding your own unique spin to make yours better than the competition. 

Social Ad Spyder has made a noticeable difference in my advertising performance and I believe it can be a beneficial tool for any affiliate or E-commerce marketer running ads on Facebook or Instagram. 

If you’re struggling to get profitable with your Meta advertising or just want to improve your current processes, give this game-changing social ad spy tool a try today!

Click Here to Spy on Facebook Ads Today >>

I frequently join numerous WhatsApp and Facebook groups while I'm traveling. It enables me to stay in touch with pertinent users who enjoy traveling and are online business owners. However, occasionally you may be lured into a community of regular travelers rather than digital nomads.

I think first we have to clarify what a digital nomad is. Wikipedia states

Digital nomads are people who live in a nomadic way while working remotely using technology and the internet.

This, in my opinion, is inaccurate and not a complete definition. Simply because you can relocate from one location to another does not qualify you as a digital nomad; working remotely does. To me, being a digital nomad entails independence. Although being able to travel freely does not necessarily imply having a job, it does make you a digital nomad.

Let's talk about a popular quote that goes, "You are the average of your five friends." This a well-known quote and something to consider carefully. Now we have communities, groups, WhatsApp groups, Twitter - your average of 5 now is 100x because of social media.

Also, a lot of people are not 'hanging out' as everything has moved online. There are no more just hangout meetups, or just chilling at a cigar bar and talking business. Everything is online and being average on the internet will destroy your mind.

Particularly, this Whatsapp group has devolved into an all-out frenzy. Travelers who identify as digital nomads but are actually just working from home are not. I am not going to take your pronouns away, but as stated above nomadness = freedom.

Got off track here...

We must ensure that the group is both focused and of high caliber. The first meetup I attended after joining a community of digital nomads was quite helpful. Online income was available to everyone.

Recently, it has mostly simply been a group of travelers looking to get together. When someone politely asked whether they might share the Whatsapp connection to a Facebook group, I gently replied that we should make sure the new members are excellent and are also marketers.

Everyone in the group needs to receive value instead of always giving. I believe in reciprocity and this input-output helps entrepreneurs become the 6th average person in the group. Here is a response from an admin of the group after I posted that we want to have quality.

Now that the group had begun to discuss marketing and the admin was a social media manager, I was quite perplexed. Because so many people worked online and weren't just calling themselves digital nomads or entrepreneurs, this is the reason our first meetup was so great.

I was totally perplexed when the phrase "the more the merrier" was used in the group because it should always be "quality, not quantity," especially for a group that wants to expand. For travel-related activities, a separate channel may be available, but for business collaboration, it is crucial to establish a group that is focused on each others' growth.

I am not writing this to complain but more of a reminder that we live in a world of huge communities now, if you want to be the 6th richest person in the group, then you need a group of rich people. If you want to be the best basketball player in the group, you need people that want to play basketball every day and dissect basketball players.

Kicked out of a Whatsapp Group in Brazil

I remember when I was in Brazil, I asked a general travel group if I can create a marketing meetup Whatsapp group and I wanted to have a question, stating do you make 10k a month online. A lot of people got offended and then I got reported to the group and I guess that is how I got booted from the Whatsapp group.

We live in a world now where we need to be friends with everyone, even with the person who brings no value. How does one person grow, if someone is just a giver and not a receiver?

This is why it is important to separate yourself from the general and be the next mover, if the person is offended because you ask how much they make (10k is very easy to make a month) then they are not in the same space as you. Just brush it off and move on with the people who are making those numbers.

In order to be the average of your 5 best friends, you need 5 best friends that will push, support, question, tell you you are ugly and just be upfront and real. Everyone else who has to think before they speak is not the type of person you want to be around.

Again, to be the best you need to be with the best. You do not go get a mentor that is below you, you get one that far surpasses your expectations and your 5 friends shouldn't be any different.

Why do more and more affiliates now prefer native advertising, even giving up on Facebook campaigns? Better quality leads and, hence, a higher approval rate along with a broad audience reach and fewer problems with account bans. And that's not all! Read the article to find out how to achieve good results with Health & Beauty offers on native ads.

For those who are also looking into getting started with native advertising, there is a brief info about the upcoming webinar by AdCombo & Taboola at the end. The webinar is held on November 1st, at 12:00pm UTC, to let affiliates learn about efficient campaign management on native ads. Also, there is a great chance to find an almost complete strategy for launching a native-ad campaign with Health & Beauty offers! Find a registration form down through the post. 

Now, let’s get down to a detailed overview of the results that AdCombo affiliates managed to get by promoting Health & Beauty products on Taboola.  

What is AdCombo?

There are very few people in the CPA niche who haven’t heard about AdCombo. Nevertheless, AdCombo is an international CPA Network with 130 000+ affiliates around the globe. It has a wide range of verticals with a primary focus on Health & Beauty goods, including in-house ones. 

What is Taboola?

Taboola is the world's leading discovery & native advertising platform that provides an opportunity to attract about 500 million users a day to a product or service. Although Taboola is the largest native ad platform, not every affiliate has even tried working with it. 

The collaboration started with a couple of experienced AdCombo affiliates. Rapidly, AdCombo got to be a master on running Taboola campaigns. AdCombo is a master within the Taboola algorithm, efficiently optimizing Taboola campaigns, reaching diverse audiences in numerous markets, and scaling campaigns in the most effective way.

These are some tools AdCombo’s affiliates are using to promote on Taboola -  SmartBid, Attentive Audiences, and Motion Ads.

Without cutting the volume that AdCombo affiliates have on Facebook and Google, multiple AdCombo affiliates have reached a five-figure spend (a 6,000% increase) per day without affecting performance. A few affiliates benefited from CPA decrease of more than 30% (QOQ) on selected Health & Beauty offers, which led to months of profitable affiliate campaigns.

As a result of cooperation with Taboola, some AdCombo affiliates got a 10% better approval rate than Facebook due to more high-quality leads.

Register for the Webinar Today

What advantages of running AdCombo offers with Taboola?

As an affiliate with a good volume of traffic, AdCombo will provide you with access to Taboola agency accounts, which includes well-rounded support from both AdCombo and Taboola managers.

That’s how AdCombo has benefited from collaboration with Taboola. Want more info on their experience? Join AdCombo x Taboola webinar on ? November 1st, 2022. 12:00 PM (UTC).

The guys will be talking about where to start working with native ads and how to make a win-win strategy of coming on the native-ad path with Health & Beauty offers. 

Webinar agenda:

You'll be learning from the best experts:

Register for the Webinar Today


It's Ian Fernando here. I do online marketing for the past 20 years already. Been an affiliate, media buyer, and advertiser. I own a software company. I sold two software companies, sold a social community recently. Yeah, I'm an all-around marketer online. 


Nowadays, I'm doing a lot of lead gen, and a lot of social traffic. I do a lot of TikTok lead gen specifically in debt, finance, home repair, home renovation, and things of that nature. But all on TikTok. 


TikTok is just an easy platform to get on just because it's so automated on their side. The algorithm is so powerful that you can literally throw up your ad and give it a couple of hours and get a conversion and theIR algorithm with what makes their platform very powerful. 


I say, just throw up a couple of ad variants, figure out the CBO campaign and let TikTok figure out which one of the ad formats is best for your creative or your offer, and then start tweaking it in that direction.


I've only done lead gen, so finance, debt. I also tried a tort as well. Tora did pretty well, and offer wall do well too as well. So those are the ones that I've done specifically so far.


Tracking I use RedTrack volume. More so with your conversion API, just so I can get real-time tracking with that platform and feed it back to TikTok in real time.


They are a lot of supply tools. I use a very expensive supply tool that gives me a lot of pretty good in-depth data. But I don't want to say it just yet. But it's a very good one, but the best way to really just find the best ad organically is pretty much just go on TikTok, type in a keyword or hashtag and look at what people are promoting and see which one is the most popular one and see if you can angle it that way as well.


Of course, you have to always test. So when I start a campaign, I probably start off with five creatives that are very different from each other, 5-second, 15, second, 30 to minute videos, and see which one does well.

They all have different angles as well, different intro styles as well. And then I figure out from there, what ad creative and what angle I need to go to based on what TikTok is telling me.


Facebook native. I stepped away a lot from, the last time we talked with pops and push. I was doing a lot of, but now I'm doing definitely more into the tier one traffic sources, for sure.


Of course. Yeah, the networking side of the industry is super important. I've known you for years. I know a lot of people here for years as well. And just to shake hands with somebody that might be doing better than you gives you aspirations to even push yourself and do more. So networking in this industry specifically is very important.


If I'm going to lose. I'm going to lose money. So if you have that mindset already right away, then I think after that, just picking yourself up is much faster than just staying down on the ground. A lot of people in this industry, give up too quickly because they don't understand maybe the tactic, they don't understand maybe why the CTR happened.

They don't understand why the click-through on their landing page dropped. The thing about affiliates and creative marketers is we ask the question, why did that happen? And then from there, we dig deeper into that situation and try to find a solution as to why.

So I think the mindset of asking why and being willing to lose right away instead of winning is a very important mindset to have, I think, in my opinion.


So there are two arguments. Do I want to focus on money? Do I want to start on what I'm enjoying? I feel like the easiest way to get started is to focus on what you enjoy, because you actually have knowledge of what you enjoy. And if you have the knowledge, you can start thinking about your audience. You can start thinking about the ad style because you've been around it.

Whereas if you're just looking for the money side, you have to put in more effort for research. Whereas if you enjoy something, you kind of already have that basic knowledge of what the audience is.

Who's going to look after it? And if you lose on what you enjoy, technically you're not losing. But I think that's the important part too.

Thanks to MyBid, marketers can access some of the most experienced marketing teams. It was hard to imagine that a platform could give affiliate marketers all-inclusive service. This blog reviews the MyBid platform, how to get started, and its many benefits. 

What is MyBid.IO?

As one of the newest players in the digital marketing world, MyBid has been quietly working by drumming up interest from partners and advertisers for the last couple of years. 

Recently, MyBid has moved into the public eye, moving away from being just a fully managed affiliate marketing agency and now into a popular platform with some of the most stellar customer support. 

In my opinion, what stands out for me is the fact that MyBid is specifically for advertisers. Some of their best features are a fully managed advertising platform, various ad formats, wicked push notification ads, and much more. 

Getting Started with MyBid

Here’s a quick overview of getting started with With just six steps, you can be raking in cash in no time. 

  1. Define Your Campaign

By harnessing the power of the MyBid manager, I found it a breeze to find the perfect ad formats, landing pages, and creatives to make my campaign stellar. 

  1. Payment Method

In this second step,  I chose which payment method I wanted to use; I found it interesting to start with such a low deposit.

  1. Choose a Postback or Share Your Stats if You Want

The MyBid manager helped me take my marketing campaign to a whole new level; I was able to optimize everything resulting in some wicked stats and leads. 

  1. Get Your Campaign Started

After that, the MyBid manager quickly set my campaign and started it; I didn’t have to lift a finger. 

  1. Optimize Your Campaign

Here I was able to change bids, tweak creatives, and even add more advertising formats to scale my campaign. 

  1. Time to Profit

Finally, the most attractive allure of affiliate marketing advertising is to count your profits; with MyBid, I was shocked at my ROI. 

With MyBid, You’ve Got Ad Options 

Honestly, I was blown away by how many advertising formats MyBid has available; there is something for everyone here. Below is a list of all advertising formats and my thoughts on each option:

Out of all the ad formats, push notifications are probably the most effective when it comes to advertising; I can easily reach my target audience without going broke. I love push notifications because they work well on web browsers and mobile devices, with cheap traffic and high returns. 

I’ll keep this one short and sweet; with popunder ads, I find that they’re a great way to keep your budget low while still getting high-quality leads. 

As a relative newcomer to the affiliate marketing world, widget notifications have a reputation for generating traffic using a strict filtering system, resulting in quality leads that’ll convert. 

For native ads, it’s common to see them on news websites or blogs, appearing like they’re part of the content. As one of the most potent ad formats, native ads can generate quality traffic from their natural, inviting appearance. 

As one of the oldest formats, banner ads are a tried-and-true option for affiliate marketing. Typically found at the top of websites, displayed like a “banner,” these ads are a great starting point for any beginner affiliate marketers. 

As in-stream videos continue to grow in popularity for ads, it’s great to know MyBid is keeping up with the times. The biggest advantage videos have is that they can easily evoke emotions and let viewers visualize the product without holding or using it physically. 

Some Advantages of Using MyBid

Here’s my list of some of the best advantages when using MyBid to take your affiliate marketing campaign to the next level. 

Your Exclusive Managers

The best thing about is the personal manager; they provide the tools I need to scale my campaign and business successfully. With access to these incredible tools, I can confidently reach my target audience, watch what ads are converting, and see where I need to make any changes.

Super easy to interact with my managers, I mean they gave me 2. Since I just supply them with a link, they start making sure it becomes profitable.

It’s Accommodating

As one of the best options, regardless of what product or service you’re trying to sell, MyBid can accommodate all verticals and niches. This point is what sold me on using this platform; with a wide range of options for possible offerings, I can have peace of mind knowing my campaign will be a hit. 


With loads of flexible settings, I found it easy to customize my traffic, focusing on specific needs and interests. By targeting by country, IP address, browser type, or operating system, MyBid is the perfect tool to convert high-quality traffic.  

Tons of Ad Options

Lastly, I found MyBid’s extensive library of ad formats to be a factor that sealed the deal for me. With many options that can work for any vertical, campaign type, or target audience, MyBid was the missing piece to my affiliate marketing puzzle. 

My Verdict on MyBid

My verdict for MyBid would be two thumbs up if you didn’t guess it. With MyBid’s personal manager, I have another set of eyes looking at incoming traffic and much more. In the end, MyBid took care of the stats, and I could focus on increasing my conversions and profits. For more information, go to MyBid now and learn more today!

Today I will review Conversion Rate Academy; my buddy Oliver Kenyon owns this platform and wants me to share some of my insight. Right from the word go, I was amazed by this platform. With a perfect blend of community and experts, Conversion Rate Academy is a great resource, especially if you're still very new to marketing. Keep reading for more on my insights and thoughts on this incredible platform.  

What is Conversion Rate Academy?

As the name suggests, the Conversion Rate Academy is an incredible community focused on conversion rate optimization. Developed as the ultimate instruction booklet that provides marketers with the tools to craft and completely optimize landing pages, website sections, or affiliate marketing campaigns.

If you're new to affiliate marketing, the process of conversion rate optimization is where a marketer looks to "optimize" or improve their website, landing page, or campaign to increase their conversion rates. Essentially, increasing the amount of paying customers associated with your marketing efforts while trying to squeeze the most out of your budget.

It isn't easy to understate CRO's importance for a website or online business; becoming a CRO expert can be the difference between your business spending or raking in thousands of dollars. Whether you're an affiliate marketer, e-commerce business owner, lead generator, or website developer, this platform is perfect.

My Thoughts on Conversion Rate Academy

I tried to do this part in one section, but there were too many points to include. Instead, I broke down my review section into smaller sections based on components found within Conversion Rate Academy; read on for more on my thoughts.

Dashboard and Community Section

After you've signed into your Conversion Rate Academy, you might notice something that's known as the dashboard and community section. In this part, you can view a list of all available items from a community forum, user introductions, status updates for ongoing user projects, an area for feedback, and guides to help you get started.

Here, you'll have the chance to chat with community members about CRO topics, such as copywriting, website design, and general digital marketing questions. I loved this section's resources for ads, software services, and different themes or apps; finding so much inspiration in one place was awesome.

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Welcome to the Training Section

In the training section, which is quite comprehensive, in my opinion, Conversion Rate Academy goes over each of these eight parts in great detail. Below is a further breakdown of each section with some of my thoughts along with that too.

1.    Introduction

Here you get to introduce yourself to the community and get a great warm welcome from everyone including the owners and even Oliver Kenyon himself.

2.   Basics of Conversion Design

After that, the basics of conversion designs go over the main aspects of conversion rates while also breaking down the importance of using landing pages.

3.   Foundation of High Conversions

Then there's the foundation of high conversions, which explains how to set a CRO goal, develop a solid offer for your customers, and why it's so critical to know your target market.

4.   Design Blueprint

You'll learn about creating a landing page that converts for the design blueprint. This section looks at the importance of colors, high-value propositions, and how to ensure you keep your design sleek.

5.   Development Blueprint

From there, you'll hear why aspects like speed optimization, responsiveness, cross-browser compatibility, CTAs, and more are vital to making a high-converting landing page.

6.   Copywriting Blueprint

In section six, you'll touch on the importance of good copywriting, how to create the perfect copy, and how to develop the best value proposition that'll make your customers convert.

7.    Level up your Conversion Game

After that, in section seven, Conversion Rate Academy dives into tactics you can use to increase your conversions, such as up-selling, cross-selling, and suggestion walls.

8.    Testing and Optimization

Finally, in testing and optimization, you'll learn how to test and analyze your data correctly, and from that, you'll learn how to plan strategically based on that information.

Guide to Conversion Rate Optimization

In my opinion, the guides section is one of the most helpful and best places to start when using Conversion Rate Academy. In this section, you'll find digital marketing gold as others share their knowledge and experiences with the greater community.

Audit Landing Pages

On my YouTube, I talk about the audits section a fair bit. Here I discuss that Oliver's team will "audit" someone's website or landing page designs, detailing what they did well and where they can further improve things. The audits section is one of my favorite features of Conversion Rate Academy; it's an invaluable tool, especially if you're starting.

Some Last Thoughts

Now to some of my last thoughts on Conversion Rate Academy. What stuck out to me is this blend of experts and, at the same time, a great marketing community, all folded up into one; I love it. With experts ready to give you a breakdown and feedback from website or landing page audits, training courses, and much more, Conversion Rate Academy has it all.

A Different Forum Approach

This forum is very different because this forum is a direct mentoring approach vs a community approach. What do I mean by this? Simple, a typical forum is dependent on the community. The forum community gives you the feedback and you decide if that information is good.

Conversion Rate Academy, Oliver, and his team are answering you directly, giving their direct experience to you to help increase your CRO. This is the difference between this forum and others out there. In every post, you will see Oliver and a member of his team on each post, helping you make more money.

This is why this approach is very different and I commend the Conversion Academy team for directly being involved in everyone's success.

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As I was looking to scale up my TikTok campaign, I realized that I could quickly start converting my videos for Meta Ads, which I could repurpose later on stories and reels. 

I bet you didn’t think of that. A lot of people ignore this because FB doesn't even give a lot of value to these placements. I tested and well let's talk about it…

At the start, my TikTok campaign used all direct linking, which is why initially, I found no need to create a landing page. Mainly because even before presenting the offer, the audience on the platform is already interested and warm; they know what they want. 

Moving TikTok Ads to Meta

Honestly, this is what makes TikTok so incredibly powerful. In my opinion, this platform has perfected its ability to utilize an interest graph rather than a Meta social graph.

This thought left me wondering what would happen if I moved my campaign to Facebook; I thought it should likely do well there too. First, I started by creating a brand-new campaign in RedTrack and connected it to my Facebook business manager using a direct link. 

Initially, I kicked this campaign off with a budget of $200 per day. With almost no conversions at first, which was odd, I let it run for a day to see what would happen. Typically, I've found that Facebook goes through a learning period, so I was under the impression that after a day, some conversions would start trickling in; unfortunately, I was wrong. 

After that, I decided to add a landing page in front of the offer, thinking maybe my audience on TikTok was different from Facebook; maybe my initial approach was too much in their face. 

Landing Page Results

From there, I added a landing page to the front of the offer. Here are the results…

From the first day of this campaign, you'll notice it didn't start too well. After that, the next day, some profits started to roll in, followed by the next day showing some further promise. 

For some reason, a landing page helped me filter out unnecessary clicks and unwanted users. With this change, I began seeing higher quality leads from the network and ads. 

But how did I find the right type of landing page? 

Finding the Right Landing Page

Simple, I just did some essential spying on Anstrex, which you can read more about it here. From there, I could niche down, which let me promote using the most popular landing page template, in which I repurposed the existing text from the original.

Since I had already used different sets of landing pages before that I think have done well in the past, I just needed to find the right context. 

With the help of spying tools, such as Anstrex, I quickly got ahead of the game. Following the help of these fantastic tools allowed me to work on my copywriting, the bane of my existence. 

Above, you can see that you can easily edit and then export the landing page right from Anstrex, then quickly load it onto your domain; it's just that easy. 

Why Does a Landing Page Create Conversions?

The reason a landing page helps to create conversions is, first off, it pre-qualifies all leads. This point is critical for a social graph traffic source; you must filter all incoming users. 

With the help of a landing page, you can do this quite easily, mainly because the user needs to click on the next page to see the offer, which helps to drive further interest, curiosity, and even action.

The goal of any affiliate campaign is to convert the click. Here, ensuring that users click are qualified persons of interest for the offer is critical. A good landing page should entice users; by creating a sense of wanting from the user, it's more likely they'll continue through your click funnel. 

For those who follow, Oli Gardner, founder of Unbounce, states you should never start a marketing campaign without a landing page. In my opinion, it depends on the algorithm, such as on TikTok.  

But I do believe, for the most part, a landing page is a powerful tool for any marketing campaign, which I always use when it comes to Google and Facebook.  

Conclusion of a Landing Page

Hands down, I will always recommend using a landing page; it's one of the most powerful marketing tools. As you can see from this case study, a landing page can be the difference in helping translate a successful TikTok campaign into one that's converting well on Meta Ads. 

What this tells me is that not all traffic sources are made equal. Sometimes, it's a good idea to let the data tell you where to go next; that's been the case for me. 

Sometimes, it could be as simple as the offering costing too much or the users on Facebook wanting to know more information before they agree to anything. By answering questions for the user like "What is the benefit?" and "What are they getting out of it?", which most offers don't tend to state, a landing page can help turn things around.  

Keep in mind that the flow of a typical landing page is pretty straightforward, from the ad to the landing page to the final offer; it's that easy. 

Some people will argue it's better to add a lead capture right before the offer, but I've found that this depends on the type of offer. I believe lead capture is necessary, but again this heavily depends on the offer and goal of the ad, but that's a conversation for another time. 

Finally, to cap everything off, this ad converted better mainly because I could filter the users who were most interested in the offer, resulting in higher quality leads and more conversions.

Anstrex Spy Tool is handy for keeping a close eye on your competitors' native and push ads. Today, we are going to do an in-depth review just to see if this tool actually lives up to its name. 

But before that, let us first give Anstrex a basic definition to help newbies understand what this tool is really for. 

Anstrex Ad Spy Tool is an ad intelligence tool that lets you snoop into the ad strategies of your business competitors. You can use this as leverage to take your ad marketing to the next level and dominate the market. 

As far as functions go, there are three terms that describe what Anstrex can do for you: Analyze, Strategize, and Execute. On top of that, this platform also creates a unified native and push and ad affiliates to manage their campaigns.  

What Is Anstrex Push Ad Spy Tool Specifically For?

For those of you who have already seen the ins and outs of this industry, you might have already heard of other names like AdPlexity that offer the same services as Anstrex.

The difference between AdPlexity and Anstrex is that the latter specialized mainly on push notifications and native ads. 

It certainly has a lot of impressive stats especially since it has data on 50+ ad networks not to mention having beyond 17 million ads in GEOs. 

Still, those stats aren’t enough to make Anstrex stand out from all other spy tools that you use. So, here’s why we think Anstrex is the best. 

This tool actually covers more markets, countries, and networks than any other spy tool you can find. Beyond that, it is also the most comprehensive spy tool at this time. 

The benefits don't stop there. Anstrex also comes with a lot of features that you won’t find in most spy tools. This means using a different spy tool, you would have to register for countless monthly subscriptions to equal the benefits Anstrex brings. 

For all the solutions Anstrex offers, it actually has a pretty modest entry-level plan for only $59.99/month

The Anstrex Ad Spy Tool can literally make you one of the best advertisers online all thanks to the intelligence data that it can obtain for you.

You won’t find any other tool in the market that can help you rip high-converting landing pages while allowing you to optimize them with your own affiliate link. You will also be able to deploy these landing pages to your own server in just a few clicks. 

Competitor Alert Feature

There’s no need to keep close attention to your competitors. As you keep yourself busy with other aspects of your marketing or business, Anstrex takes care of everything else about competitors spying for you. 

Each time your competitor launches a new ad, you will be automatically notified through email. You will never have to miss any of your competitors’ moves ever again. 

To activate the Competitor alert feature, simply click on your name profile at the upper left corner of your dashboard.

Select Alerts.

Click Add New Alert.

Tap your pointer on the saved search that you want to apply the alerts for. Take note that you can only activate competitor alerts if you save your searches.

Here is a quick demonstration of how you can save your searches.

In your Anstrex dashboard, click Search.

Go to the And/Or section, and then click the box as indicated in the image below. Select the subset you want to use for your advanced search.

You can decide to sort your search per the categories listed below.

Enter a name or title for this particular search preference. Click Save. Once you've done that, you can return to your competitor ads activation page and refresh it. You now have a saved search that you can use for your alerts.

Going back to your competitor alerts, after you've chosen a saved search that you want to use for your alerts configuration, you need to select a subset of categories.

Choose your preferred way of receiving the alerts. You can receive competitor alerts per email or push notification in the Anstrex dashboard itself.

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Easy-To-Use Dashboard And Interface

Since the interface is user-friendly, you will be able to find successful campaigns in any category in a much swifter manner. It also helps deal with huge chunks of data when searching for a campaign through its filtering options.

You’ll have the option to search by country or by keyword. You will get a preview of the landing page in almost an instant. Anstrex also enables you to filter ads per metrics such as Gravity, days running, Alexa rank, as well as ad strength

Getting All The Intelligence Data In Just  A Few Clicks 

One of my favorite things about Anstrex is that you no longer have to spend hours just to analyze a campaign. In just a few clicks, this platform gives you all the intelligence data you need.

It allows you to spy on most ad networks. You can do so up to 27 ad networks at one time. 

Apart from spying on all kinds of native ads, you can also explore new niches. By collecting intelligence data from Anstrex natives ad spy tool, you are able to integrate more items in your own native ads and thus surpass your competitors. 

Using Anstrex, you will be able to gather the following information:

Meanwhile, here is a bulleted form of all the advantages you from using Anstrex push ad spy tool:

Whether you plan to use a desktop or mobile platform, Anstrex has got you covered. You can spy on various countries including the USA, UK, Canada, South Africa, Japan, Italy, India, Mexico, France, Germany, Spain, and Turkey.

How To Use Anstrex For Native Ads

Here is where I give you a quick demonstration of how this tool is used. 

To get started, click at the upper left corner, you will click on the logo. When clicked on it will give you two options, Anstrex Push or Anstrex Native.

Click Anstrex Native.

Anstrex can be a bit confusing at first due to the numerous clickables that you see as soon as you open the dashboard.

With that, it is important to only pay close attention to the top portion of the dashboard. These are the filters that you'll need as you search for your competitors' campaign content.

Select which ad network you want to look into. If you already know where you are going to advertise of are curious where others are advertising.

You can also select a country to make your search results more specified and precise. This allows you to see the creative in that language as well.

Choosing a language is completely optional depending on which country you are trying to run a campaign for.

Choose a category. This category attempt to organize verticals and sub niches to refine your search. This helps with finding offers as well. Even some very creative angles.

You don't have to filter your searches using all of these categories. Simply use the ones that apply to your needs.

Your filters will show up in this portion of the dashboard.

Further manipulate your search results by adjusting the days running, Alexa Rank, ad strength, and gravity of the campaigns. Simply drag the bar sticks forward and backward to adjust.

As you click on a creative image, you will have the option to do a reverse image search on either Google, Bing, or Tineye.

You can also click on the landing pages of your competitors. Allowing to have a sneak peek of what their pages look like.

As you do, you will have the option to download the template of your competitor's landing page. We will be discussing the Anstrex deployment tool in greater detail but first, let's have a quick overview of the synopsis tab.

View the Anstrex Synopsis Tab

The synopsis tab gives you an overview of your chosen ad campaign. It gives you the following information:

  1. Landing Page Preview: Click the image to see the full-sized screenshot of the campaign. 
  2. Full Screenshot Button: As you click on this, you will get a preview of the full-size screenshot of the landing page. 
  3. Visit Page Button: You will be delivered to the URL of the landing page in another tab.
  4. Alexa Rank: This shows you the global Alexa rank of the landing page root domain.
  5. Category: This pertains to the classification of your chosen landing page.
  6. Bounce Rate: The bounce rate of the entire root domain.
  7. Alexa Rank By Country: A table format that illustrates the Alexa rank by country of the landing page not to mention the percentage of visitors per country. You have the option to sort the table. 
  8. Advertising Network: The name of the ad network that delivered the ad. 
  9. Creative: Gives you a preview of the actual ad. There is a second filter that enables you to select a platform that catches your eye the most. It also has options for desktop, mobile device, or tablet. 
  10. Statistics: Shows you current statistics of your chosen landing page. On top of that, you will also see its long-term ad strength. 
  11. Bid History: The CPC statistics of the in the long term. You won’t always have access to this info since this is not visible to each creative. 
  12. Devices: This lets you know the percentage of ads that targeted certain devices (computer or mobile phone).
  13. GEO: Pertains to the traffic percentage for each GEO. 
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Using The Landing Page Deployment Tool

This is perhaps Anstrex's most fascinating feature. By using the Landing Page Deployment tool, coders and non-coders alike will be able to save a whole lot of time in producing landing pages that can rival your competitors in just a few minutes. 

But we recommend that you don’t just rely on Anstrex to provide you with the bread and butter when it comes to looking for your competitors’ best performing landing pages. We suggest that you also do a bit of split testing to see which one would work best for you. 

As soon as you find a landing page that you fancy, you can proceed to Download & Deploy. 

You don’t have to keep an eye on it while it is downloading since it will still continue to download in the background while you proceed with your searches. 

You can access the downloader any time if you want to see how far the download has progressed. All you have to do is click on your profile icon and then choose the Webpage Downloader as the dropdown menu appears.

Aside from the landing page template that you are currently downloading, you will also see a whole bunch of other downloads that you have done in the past 24 hours.

Any other downloads that were performed later than that will be automatically deleted. Anstrex holds the download for only 24 hours.

After the pages have been downloaded, you just have to click the Edit button from the page that you want to use. 

Anstrex has a built-in WYSIWYG editor so you can easily make changes to your page templates. There are tools available that enable you to edit all links, JS, and replace the copy so you can match with what you intend to offer. 

If you’d like to do a bit of editing, you can also access the source file to look at the code in greater detail. Before you do that, make sure to remove all the tracking from the page.

Otherwise, it is still going to lead right back to the original advertiser. 

Once you are perfectly happy with your pages, it is time to select Optimization so you can proceed with minifying your images, CSS, JS, and HTML. 

The completion of the process will depend on how big your files are. 

Your landing pages will be prepared in a ZIP file. Now, you can download the ZIP file and deploy it on your server. 

You have two options in how you will be deploying the files to your server. 

You can simply upload these files to your server upon the completed download. 

The second option is to go to your profile icon in the dropdown menu and then select manage server accounts. This is where you can manage your servers and Anstrex will upload it to your preferred servers.

See the status of your download by tapping on the 'Click Here' link as indicated in the image above.

Favorites Section of Anstrex

If there is any landing page or creative that you think is not applicable to the campaign that you plan to run soon but you think will come in handy one day, you can just save it to Favorite so you can go back to it at any time. 

All you have to do to add a landing page or creative to your Favorites is to click the heart button. You can also categorize the items that are in your Favorites page. You can file them by:

How To Use Anstrex For Anstrex Ad Spying on Native and Push

The procedure for using Anstrex Push is the same as how it is with Anstrex Native. You simply have to connect from the Anstrex Native dashboard to the Anstrex Push dashboard.

To do that, take your pointer to your profile and picture at the top of the window. Click it and wait for the drop-down menu to appear.

Click Anstrex Push. A new tab will be opened that will take you directly to the new dashboard.

That's it. You can now begin spying on your push ads competitors just like what we did a while ago with our native ads competitors.

Final Conclusion on Anstrex

A lot of native publishers and advertisers will agree that Anstrex Spy Tool is more than just a native and push ad spy tool. It is an apparatus for a lot of marketers that are not only innovative but it is also ambitious in the sense that it boasts gradual development in its API.

For the most part, it also succeeds in living up to its vision and promises to its clients. If you are serious about upgrading your campaigns, this is certainly a must-have.

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Ian Fernando: Affiliate marketers and media buyers like me we think on the creative side. We think about how do we do this if Facebook restricted us with this? So a lot of people just come to me, buy mostly referral technically, and they want to see the, a problem that they're going through with a creative solution. Well, if you're buying media more, so a lot of people think like, Hey, I spent a hundred dollars. I should make a hundred dollars back. That's really a bad mentality. It's some people you really have to, after all the cleaning and, you know, moving and adjusting creatives and basic optimization, you're probably spending a  wasting a couple grand. Right?

Andrew Tran: Look like focusing on the anatomy of landing page. I think you might have alluded before but one of the core elements, of information architecture that you need in order to your landing layout to convert as highly as possible.

Intro: Hi, I'm Andrew Chang I help organizations find their strategic purpose and enable them to create amazing customer experiences. I've been in the game of marketing and sales for over 15 years across various roles from cutting my teeth on the salesroom floor to strategizing and executing truly transformational projects that have made an impact on customers. On this show. I speak to business professionals from around the world in areas of leadership, branding, marketing, and sales.

Andrew Tran: Welcome to the point of view show my name's Andrew Tran I'm your host. Today we're talking to Ian Fernando all the way over from Brazil at the moment, Ian, how are you?

Ian Fernando: I'm doing good. How's everything on your end?

Andrew Tran: Good, good man. Good, good, good. Hey today I wanna talk about the anatomy of a landing page. And so before we kind of dive into that, it would be nice to kind of, you know, let the people who are watching and listening know a little bit about you. So Ian, if you could do a little bit of intro of yourself.

Ian Fernando: Yeah, sure. The fast version of it is I'm pretty much a performance marketer. I do consulting create my own products but most of my past history is performance marketing. direct response marketing, affiliate marketing in essence, pretty much I tend to buy ads as cheap as possible and trying to make 'em convert onto other end, whether it be maybe a client, an affiliate offer a CPA, CPL offer, or even just my own product that I create. So most of my time, [Inaudible02:43] for conversions.

Andrew Tran: And with that in mind, like I think it's gonna be pretty interesting when we start trying to get your tips in terms of understanding, like, what is the best way to do up a landing page, how to build a landing page that kind of converts as well as possible, obviously like traffic is really, really important, but then there are certain elements within the landing page. That's gonna be really important as well. But firstly as an icebreaker mate, if international travel opens up properly in Asia, what is the one place you want to head to? And why?

Ian Fernando: For me, I think it's from all my traveling, I think for me is going back to Vietnam. You know, I think Vietnam is such a fruitful country in itself where it is just growing busy, but calm at the same time. It's so Seren the vibe and environment there is amazing. Like I don't even have to cook pretty much for the rest of my life just because I have street vendors that are pretty much cheap and healthy at the same time. So I just love Vietnam in itself. It's super-fast growing. I remember the first time, I went there, nobody was into tech, and then the second time I kind of went probably after two years, everybody was into tech and they're growing it's just a fast pacing, slow-moving country. If, if that makes sense.

Andrew Tran: Yeah, no, it does. I feel like Vietnam's in this weird precipice where they're about to jump like about to do leap somewhere in technology. Yeah. But they're, it's like one or two things needs to happen before that kind of occurs, but they're pretty close. In terms of city in Vietnam where's your favorite

Ian Fernando: For sure. Ho Chi Minh, just because I've been there the most I'd rather, I definitely want to check out more [Inaudible04:30] the city beach area. Right now I'm currently in Brazil and I live in a city beach town and it's like New York two blocks away it feels like Miami. And I think I kind of wanna experience that in Asia. And Asia just has a lot of beach places, which is fun, but I feel like [Inaudible04:45] might be the city beach vibe might look for, but currently right now Ho Chi Minh City.

Andrew Tran: I mean, you've lived everywhere around the world. I mean, at one point you lived in Thailand for a minute, is that right?

Ian Fernando: Yeah. Correct. Thailand. I mean, I've lived in most of Southeast Asia from Thailand, Malaysia, Cambodia, the Philippines, and Japan. I mean, you name it.  I've been there, so. I've probably been over, I don't even know how many countries I've been to actually definitely over like 40 plus I just, and now I'm exploring south America right now. Most of South America and Latin America is pretty much vaccinated. So most of the countries are pretty much open with pretty much no restrictions, which is pretty good. The only thing is you just certain places won't let you in like gyms, right. Unless you get a vaccination and all that nature. But yeah. 

Andrew Tran: Yeah. Nice man. Nice. And look like moving on, like, you know, you touched on your background a little bit, right. And you also touched on your globetrotting, digital marketing consultants. Some might say a digital nomad, but you've been really been able to build some really success or businesses like earning six, seven figures. What is the main lesson you've learned through this journey so Far? 

Ian Fernando: Oh man. I think this question or answer for me always changes. It's because it depends what part of my life I'm in. And for me, I think right now it's understanding who I am as a person. Right. So when I made my first eight figures it was awesome. And it was challenging for sure, but also like I realized like, Hey, I'm not a good CEO. I'm not a good C-level person. I'd rather be the media buyer. Just because when you start growing a business, you tend to do pretty much everything in between, and then you just wanna make sure [Inaudible06:32 ] run. So you tend to do the banking, accounting human resources. Right. And it took me away from what I was good at, which was buying media, data analytics data mining, and all that nature.

It took me outta the creative process and just put me in a doing process, which I think I realized was not my persona. Right. And at that time I think for me, it was good to understand me as a person that I never want to have, or be a C level person anymore. Right. A lot of people wanna be the CEO and all that, that's cool. Right. You might have a personality for it, but I know people, the reason why they hire CEOs is because they don't want to be CEOs. And I think for me, I've learned that as a person over time and the more companies I've built, I'd rather be put in a process or start a new process, but never be the visionary of the plan. You know what I mean? Or the supporter of the plan. I mean, you need to have vision just the CEO's job, main responsibility to have support for the company in essence.

Andrew Tran: That's actually really interesting how you said that because you know, it, you went through that journey, right. To really kinda understand like who you are as a person, but also who you are as a business person. And then coming down to that point where it's like, Hey, you know what I love, I like being in the thick of weeds. I like looking at data. I like analyzing, I like being creative in that sense. And I like optimizing. I like moving quickly. And I think, you know, knowing you outside of this, like you have that type A personality where you know, you just wanna get s**t done.

Ian Fernando: Yeah. I mean, that's basically what I wanna do. Right. I mean, I'm consulting for a company right now and it's crazy that they're so successful, but so, also disorganized. Right. And it's very interesting how that works. Organized chaos may work, but I mean I feel like most of the time you're losing time, you know?

Andrew Tran: Yeah. What, what do you, what do you think like when small businesses or when businesses anyway, reach out to you, whether or not they are agency side or client-side,, what do you think is like the big issue or big challenge that they face? And the reason why they come to you.

Ian Fernando: I guess more of creativity and optimization, well, optimization comes from creativity, but most of the time I feel like a lot of people come to me because they hire somebody that is a media buyer or a data analytics person and they're a studious. They have a studious background, right. They graduated, they have this they got a Google certification, Facebook certification, right. But they follow these protocols that Google and Facebook tell them to do. Because they went through this training, whereas affiliate marketers and media buyers like me, we think on the creative side, we think about how do we do this if Facebook restricted us with this. Right. So a lot of people just come to me by mostly referral technically, and they want to see a problem that they're going through with a creative solution. Right. And I think a lot of people come to me for that.

Just because, hey, my immediate team currently is stuck. What can we do to do this right? Then I'll give them, I'll look over their campaign, see what their bidding strategy is currently. And I'll think of another way to get cheaper clicks for them maybe its landing pages or maybe increasing the CTRs maybe adjusting their flows with their funnels, things of that nature. Right. I bring more the creative side, which I think a lot of people are looking for because, in marketing, you need to have both left and right brains. I'm definitely more of a left-brain just because I am analytical, but I am also right. Just because I have to be creative with that data. Right. But most people tend to be either left or right. And I'm able to mend those together in a way where it works for both, both parties.

Andrew Tran: I like what you also said, it kind of comes back down to actionable recommendations or actionable solutions. And so you're able to kind of use your left and right brains in a sense, because you're able to kind of use data to deduce your argument and your point, and then able to enable your team to kind of come up with creative concepts that will then kind of answer whatever challenge that the clients are kind of facing as well. 

Hey, so that actually kind of brings me to a point you just kind of talked about before in terms of affiliate marketing. So you cut your teeth in affiliate marketing. You've been in the game for over 15 years. You post a ton of content resources around this. You've traveled around the world like you've said, and to speak around the world as well. And you know, one of the things about, you know, affiliate marketing is driving that right traffic. And you said that before driving the right traffic to the right side, in order to convert as quickly and as easily as possible, you can do it either like organically, but that takes a bit of time. Or you can do it through paid media, which you kind of use to accelerate, get your learnings, adjust, optimize, and kind of move forward in your experience. What are the common mistakes marketers make on their lead gen page?

Ian Fernando: Well, if you're buying media more, so a lot of people think like, Hey, I spent a hundred dollars. I should make a hundred dollars back. That's really a bad mentality. Its some people you really have to, after all the cleaning and, you know, moving and adjusting creatives and basic optimization, you're probably wasting a couple grand. And when I say wasting, you're not really wasting money. I do that to basically filter out people when I talk to them. If I say, wasting people get so emotional and be like, oh my God, I don't wanna lose money. Whereas maybe some people understand what wasting money is to like, oh, I am gaining data and I can actually decipher the data. Right. That's just one example. The other example is just probably having, not a perfectly optimized page and not optimized copy. Those two play hand in hand, right. 

The organization of copy versus organization landing page also makes a huge difference in how people actually read top to bottom or bottom to top, depending on who the audience is. , right. Are they gonna be more image-heavy? Are they gonna be more context-heavy? Will it be more visual, you know, things of that nature. The thing is just because there are so much variables, just the reason why you lose and waste so much money in the beginning, because you have to find these variables and pinpoint which one is actually perfect for your audience.

Andrew Tran: Yep. And, and you also kind of talk about like having to test and, and whether or not it's the copy or whatnot. Tthere's tools out there, like crazy egg for instance, or hot jar. Is there any other kind of tools that you use to kind of analyze a page?

Ian Fernando: Not really. Most of the time I like right now I'm using hot jar. A lot of people tend to use lucky orange, which is another popular one. Hot jar is the only thing that I think is pretty much needed. You only just need to figure out basic heat map of the end-user. But again, that's assuming you have the right format. And if you don't have the right format on the page, then sometimes you might be dealing with hot jar and figuring out why are people doing this? Why are people doing that? Why are people just leaving right away? 

Another one I tend to use, which is more of a crowdsourcing app or application or website, I guess, is a Pick Fu it's pretty cool where you just create a landing page and you tell people to do one thing, and then they just try to describe their experience on that page. This is more of a crowdsourcing feedback where you can just throw a page out there between two pages or whatnot, and they'll say, oh, I like a more because of this. Or it was difficult to get [Inaudible14:08] option cause of that. Right. And they actually give you feedback to the visual feedback. So that's one tool also I tend to use as well.

Andrew Tran: Yeah. Nice. And, and for anyone who's watching, listen, I'll put the links to, you know, all the resources that, you know, that Ian kind of been talking about as well. Look like focusing on the anatomy of a landing page. I think you might have alluded to it before, but what are the core elements of information architecture that you need in order to, for your landing page layout to convert as highly as possible?

Ian Fernando: Yeah. So it's a really basic strategy. There are two, I guess there are really no two versions of it. There is like who, what, why, and what analogy, which is basically saying who am I? What do I have? Why do you need me? And what to do next? Who, what and why. Another version of that is pretty much the either rule, which is attention into desire. And action, which pretty much the same if you kind of look about it, like, who am I, here's the attention, this is who I am. And then you have what do I have? Here's the intent. Why do you need this? Here's the desire for your issues, what to do now and there's action. Right? So those two are pretty much the same. 

Who, what, why, and what is pretty much like the old Tony Robbins? [Inaudible15:32] strategy ADA is more, maybe the common term nowadays, right. Since I have been in this game for so long, I've tend to grow up on the who, what, why, what version? ADA is fairly new. I don't think fairly new, but maybe like seven years old, the terminology, I guess. Right. You know, like attention can be reverted to awareness. But it's pretty much the same. Grab the attention. What is the intent or purpose that you have on this page? What do I have to deliver and why you should function with me, which is the desire and actionable item or call to action on the bottom page and what to do next. That's basically the format basic, basic format.

Andrew Tran: And like for, for, I guess for like, you know, obviously it depends on the industry or depends on the business, but say for instance, we'll take like a small to medium business. Right. And they might be selling something that might be considered a high end. Like it's, it's in a couple of thousands of dollars in terms of its [Inaudible16:30 ] service. When you try to build a landing page for that particular client, how would you, besides like the variable factors that you kind of spoke about before and the methodologies, is there anything else that you would try and get information off to kind of determine roughly like how much time you're gonna need in order to a quote-unquote waste bit of budget. So leverage a portion of that budget in order to test and learn and then kind of look towards like you know, some sort of gain and returns.

Ian Fernando: Well, I think for lead gen, it kind of varies. The consumer or client or whoever I'm talking to, need to understand what is the value of that end user. If that end-user stays with the company for three months, let's say an agency model, a contract of 90 days, and that person generated X amount of revenue. Then they should take that as the cost per lead gen over time.  And then over the amount of time they spent on ads or maybe six months. So it really, really depends. You have to understand that number value first. Right. And then after that, I tend to like, look at, okay, what does the agency product, what it would have to offer? What is the main benefit that it has given me?

 For example, let's take weight loss, right? A lot of people tend to like, hey, just lose weight, but why lose weight? You know what I mean, lose weight because your husband is about divorce you, right? There's an angle more specific, more emotional, more cold hearted, and then use that emotion to help trigger with the ads. The idea of the landing pages to constantly get them to flow toward action. And when they get to the action, they actually do take action. A lot of people, when they do copy, they just put the most generic stuff on there. And it's cool having the generic stuff is good, but you're not getting actionable results. An actionable result is people actually scrolling through the page, reading through the page, clicking the button, right. There's engagement on that page. When there's no engagement on that page, then there's something wrong with a copy. I mean, something wrong with the organization and the layout, right?

So those are the things that are pretty much important. And then once those are basic set up when you do an ad, it's pretty much easy. Now you have to use copy on the ad to be relevant enough to the page that you created.  I have a client now that we're doing lead gen for they are I don't wanna say their specific agency, but they're basically B2B business. And I've created a lead gen page, which is very, very short, which basically tells them like, hey we know who X amount is. We know how to do this. Focus on your business. Here are the case studies. Here's what to do now. Very, very simple. And it's pretty much straight to the point when I have people go through the page, which is probably just another one scroll on a mouse. I know that they're interested. And then that allows me to actually fire pixel to create an audience, or hopefully, they schedule a call with the client I have.

Andrew Tran: And do you find like with B2B, there's a longer lead time, s therefore, like you might have to generate several basis email like if you've caught their emails, you've had to kind of create a bit of funnel, like a longer funnel than you would. 

Ian Fernando: Yeah, exactly. So right now we have, we have a funnel that goes to the lead gen. In between the lead gen, there's a pixel firing for actionables and then goes to the calendar, right. Obviously there's a drop-off. People tend to not want to go to or schedule a call right away. So we have a full funnel of yes and no email series of what to do next. Like if a person did not schedule an email gets sent out welcome and this is a whole nother copy on what to do, right. Just because this is a full marketing funnel, again, just because you have a landing page, you buy media, you get a lead that's cool too, but you also have to work on the series of the email.

So we have the intro who we are, right. Attention. It’s first one, if they did not click or schedule a call within that email, they got put through a no process. Then they go through the next email series. Right. The next email series is the intent, oh, you know, why you should use us is because of this and this and that. If there's no schedule on that, it goes through another one. And we use the same process to ADA process or desire, but within desire, we tend to put now testimonials in this phase, just because we're introducing ourselves more so to help the user’s potential to escalate their business more. Right. So we have to back that up and we add testimonials in the email and then if it is a no the last one is a more of an overall actionable item. We will say, hey, we recognize, we saw that you didn't wanna schedule with us, but here are several blog post to keep in touch. If you have any more questions, blah, blah, blah. Right. The email's more like a four or five-day email series just to keep the user looking at our name, looking at our name, looking at our name, and trying to get the engagement. Right. And hopefully in that four or five-day series, they click yes. The email series stop, and then a call a scheduled and go through a call time agent. So,

Andrew Tran: And, and to tie it all in, do you also fire off sorry. Do you also do remarketing? So when they land on certain social media platforms they are able to kind of see, like you're able to kind of determine, okay. Which part of the journey, like if you're using the, ADA model, like which part of the journey that they're in, are they in that decision making zone or, or maybe they're in the, you know, the further up, so they're more likely in that awareness moving into, you know, attention or desire or something like that.

Ian Fernando: Yeah, of course. I mean, we are targeting or remarketing is pretty much very important. It's also, there's also another strategy to do it properly, in my opinion. A lot of people, tend to just look at people that actually did the actionable stuff, landing pages, or the conversions whereas I tend to just use each segment in a different way. And I try to put them through a specific journey. So when I do retargeting, if not just maybe through LinkedIn or Google, it's more like, oh, let me put all these pixels in Google tag manager. So I can create an ecosystem of retargeting where I can target these users on Twitter, maybe on some news sites, maybe on Facebook, maybe on other native platforms, or whatever. So this way I have a whole scope of where to target these users.

And then once I get those targeting users down from lead to page view to lead to conversion. Then each one gets its own series, almost like a different email series, right. One gets a potential intro. Then it goes like, Hey, you haven't check this out. Why didn't you feel schedule second? One's like, oh, we know that you entered you email at us, but you didn't schedule. And then we'll go through this weird email stage, whereas it's not stalkerish, but more like hey, did you forget? I'm here? Like, I'm waiving my hand at type style where it's like, but I'm not saying like, Hey it's been three days since you haven't scheduled a call, you know, that's a little bit more creepy, so we don't wanna go there route, but each section of retargeting and gets its own mini funnel in a sense.

Andrew Tran: Yeah. It's like a, it's a nice little nudge in a sense.

Ian Fernando: Yeah. Yeah, exactly.

Andrew Tran: Hey, so like I wanna talk more about like the lead gen part of it as well, but you know, before we, I know you're a bit really busy and stuff, prediction wise I notice you've also kind of mentioned a few predictions, like for 2022, when it comes to ad spend for those who are watching or listening new to you. And they're also thinking about ad spend whether or not it's for their own business as a consultant or, you know, or for a large kinda FMCG or whatnot those in Asia. So what, what do you think are gonna happen over the next, like, you know, 2022, when we start looking at ad spend

Ian Fernando: Well, ad spends always increasing year over year, right? The best thing about ad spend as a media buyer, I think you have to-- a lot of people think that they just buy conversions, but I believe you have to buy clicks. If you ever watch a movie Money ball, and there's a famous scene where Jonah hill and say, Hey, your goal isn't to buy home runs Your goal is to buy bases. And the more bases you buy, the potential home runs you can get. It’s just mathematical so that's how I think about it. Your goal is to buy clicks, cheap clicks as possible. Right. And then hopefully that turns into conversions. A lot of people already just want to buy conversions and sometimes it just doesn't work out because all they understand is the conversion part, but they don't understand the click value or click journey.

Next year and the years after a lot of new platforms gonna come out, TikTok is getting popular YouTube is just starting. Snapchat is just starting. There are other platforms that are getting huge organic reach, like for example, anything that you search health-related,, you can just buy ad, directly on that site. Right. Instead of going through an inventory box or a DSP box or, or anything of that nature. So there's gonna be platforms like that. Medium.Com You Reddit, you're gonna buy ads directly on, on those platforms because of the high, high volume. Right. So the idea is what platforms do you want to use? Pinterest is very popular. Those are different ads, styles, right? Linkedin it's super expensive, but you know, depends on, what your lead base is gonna be. 

Andrew Tran: It's highly targeted.

26:19 Ian Fernando: Yeah. Yeah. But LinkedIn TikTok, Snapchat video image related platform will probably be the next thing in traffic.

But I feel like traffic's always evolving. It's just, how fast can it get on top of it? Will it be cheap enough that you bounce on it because it was the first Facebook or maybe the first Google before everybody jumps onto it. That's kind of the idea and it's the reason why I always watch different sources of traffic. When I see an ad, I always be like, oh, where does this ad come from? Where is it being distributed from? So always to be on lookout for new traffic sources, I think.

Andrew Tran: Yeah. I mean, speaking about traffic source, like, do you find that more businesses now because they wanting to own the data a little bit more instead of using an intermediary, like for their inventory like certain websites, whether or not it's entertainment or views or whatnot that have high volume traffic from a broad sense will begin to own their own kind of distribution ad platform.

Ian Fernando: Yeah, of course. I mean, is a perfect example. It’s like a, a 25 K minimum to advertise on their platform. When you reach a certain amount of impressions per day, you can say like, hey I have this amount of distribution. It's the reason why newsletters are getting so popular nowadays because they have direct access to consumer. Like for example, the hustle, the morning brew is a very popular one. They can ask brands to be like, hey, we have a potential reach of 10 million people and we will email you twice a day. That's 20 million impressions they can potentially get. So that's, I think the big discretion where owning your own data source is important. I mean, push traffic, like I started growing my own push traffic network as well. And with that sense, you have that data, you can be like hey, I have a potential reach of a million users.

I will send your ad three, four or five times a day. So that's 5 million potential impressions. But it really depends. And how much time you wanna spend on growing your own distribution channel? Morning brew pays like $2,15 cents per lead. But when they first started, they were doing a viral campaign. And a lot of popular newsletters are doing the same thing, but push networks. I mean if you have your own distribution, of course, its better. You become your own traffic source. It's the reason why a lot of businesses, a lot of Philly marketers, a lot of media buyers own their own email list because they have that potential to just email us after the click.

Andrew Tran: Yeah. I mean, I see that with Tim Ferris, for instance, like [inaudible29:02 ] and it became like just a small email newsletter and now he just promotes that like hell now, like he, and he's got ads flowing through like on Facebook and all the social platforms just to capture those email addresses. Just exactly what you just kinda said before, like using that as leverage when it comes to sponsors and stuff coming in.

Ian Fernando: Yeah I mean even with only distribution that haven't changed in as long as I've been on internet. So,

Andrew Tran: But do you find though as emails, like, as people have jumped on the email bandwagon, the newsletter bandwagon, will you find though that the open rates and performance of newsletters will become more important, yes but the actual performance will be worse because, everyone will be just beyond some sort of newsletter and then they're gonna get spanned by all these like distributors.

Ian Fernando: Yeah. There's a potential for that. But I feel like the reason why people sign up on newsletter because they're, they're interested. There's not like a push notification I’m kind of forcing you to join, even though you don't have to, whereas it's super accident ways you could type in each letter of your email address. So there is a wanting fact factor for it, sure there can be a lot of spam, but Google is so good at detecting it that people just reported span Google, like, okay, let's just block from 20% of inboxes. Let's see if anybody notices, then let's start blocking 23. And that's how Google's inbox system work to just prejudge. Especially when they're getting a bunch of reportings. But I mean, it's easy just for people to unsubscribe. So I think it won't be much of a difference in my opinion.

Andrew Tran: Yeah. I mean, it's pretty interesting what you kind of said in terms of 2022 where like ads will be kind of basis. Well, based more on the clicks, like the importance of clicks will be much higher. But also email capture, like data is gonna be so important. I think that's one of the things like when I speak to clients here in Asia and elsewhere around the world, like having a nice clean data is really important. One client I had, like, they had like hundreds of thousands of emails like in their database, but the database was so dirty in a sense that it became really difficult to even try and do some simple custom audiences like campaigns because it was missing so much data and it always became useless. And then there was so much balance. So like soft balance, hard balance coming in. So, yeah I-

Ian Fernando: It's important to really clean the data first before emailing a lot of people make this huge mistake without cleaning and they just email and they basically destroy their esp relationship or their servers or whatnot.

Andrew Tran: Yeah. And I think another thing that's really important for emails and it kind of touches back on that landing page as well. Like you've built this landing page, part of the traffic is this direct traffic that you're probably gonna get through your email database, hopefully, and then also your paid media as well, but with your email database, like, there's an argument to say, hey, if you've got a big base of like a hundred thousand, for instance, like, it makes sense to leverage 10% to do that testing, very similar to your methodology in terms of like how much data can I leverage or use as test or waste, as you might say, like you would always apply that same theory with emails as well. Like what is the percentage of emails I can test? Yeah. 

Ian Fernando: Yeah, of course. I mean, it's important to test the data that you have, especially if you're not consistent, if it could, the idea is to take cold and warm and turn to hot. So if you have a really cold list, I means you have to change your strategy on how to look warm your list to a hot list. So, yeah. It's always important to test small versus huge.

Andrew Tran: Yeah a hundred percent like having that email nurture campaign to kind of reactivate cold leads in a sense of cold email addresses to make them warm again. Yeah it's really important. But Hey, look like finishing up, I've got one question. I ask all my guests on it. If you had to give an advice to a C-suite or a small business owner to improve their Legion in order to sell that product or service, what is the key things you would advise them to review or look at?

Ian Fernando: Copy. I think copy is super important. Because a lot of small business owners, product owners they wanna write from their current point of view when they should write it from the consumer's point of view. So there's a actually good video by Simon C-mak that he basically took a test with a homeless person and he adjusted their sign, not from the homeless person's point of view, but the giver's point of view. And the homeless person actually made their day's revenue in one or two hours, I believe and then that homeless person actually just left and decided hey, I made enough money for a day. I don't need to do anything else. But, by changing the perspective of copy from your business, you have to change it for the copy on the consumer side, because it's the consumer you're attracting, it's not you you're attracting, you already know your business. That's awesome that you know your business, but the consumer doesn't. So how do you give it to the consumer's point of view and give it to them on copy? So they feel the emotional, they feel the need, they feel the need to sign up, they feel the need to do whatever you want. That's the idea copy, I think, is super important.

Andrew Tran: You made a really good point that mode of action that copy really makes. And that's in all honesty I think that's what justifies, why it's really important to find a really good copywriter and actually to pay that particular copywriter. That's why they're worth quite a bit with it. But Ian, thank you so much for coming onto the show. I think anyone who's watching or listening got a ton of value, especially a little bit of a peak in the world of affiliate marketing and what you do, but for anyone who's watching or listening and they wanna reach out to you, where are the best places to contact you?

IAN FERNANDO: Obviously the best is finding me on my blog, my website,, and then you'll find all my social media links, content links et cetera on there. So and if you have any questions, just reach out

Andrew Tran: All right and I'll put that in the notes. So guys, thank you so much for watching and listening. Thank Ian and for everyone else, I will see you in the next episode.

Attila: Hey, Ian, how's it going, buddy?

Ian: How are you doing?

Attila: I'm good. Thanks a lot. Thank you so much for doing this quick bite-sized interview. We really appreciate your time. I know you're a super busy guy and everything, so it's an honor to have such an OG in the space on the show.

Ian: Thank you, bro. Thank you for having me for sure.

Attila: So what we want to do is we have a couple of questions and after we finish the questions, we have a fun game in the end, the rules with the game are simple. You're going to have to name 20 different cryptos because the person that can name the most cryptos in 20 seconds will be entered to win some kind of special prize that we're going to announce later. So anyways, so ready to start.

Ian: Okay. Hopefully it's Bitcoin.

Attila: Yeah, that'd be the best, right?

Ian: Yeah. That's good.

Attila: Alright. So the first question is why do you think lead gen is the future of performance marketing?

Ian: Well I think everybody needs leads. Even when I first started online my first success was from lead gen. Agencies need leads, car dealership needs leads. We're going from now local businesses, physical business to online. Roof gutter, people need leads. Everybody just needs more data, more information. And as you know, Facebook has all the data and businesses need data. So they need leads for customers and to run their businesses, especially offline business specifically.

Attila: Absolutely true. I mean, I certainly agree. And we agree that lead gen is the future just because it's something that is always going to be around. I mean, I believe that it's the most evergreen vertical there is because businesses, they all want to make money. So that's true. You're right. Absolutely. Now there's something crazy going on. And this brings my second question. CPA rates are going through the roof, so it's more important than ever to have a high payout offer, which Geos, which countries do you feel have the highest potential for profit?

Ian:  I think like Southeast Asia since I've been living there and I block traffic there, I think they have the highest CPAs and payouts there just because it's just upcoming. And now, since I've also lived in Columbia and in Latin America, I feel like there are offers here that are also surpassing in CPAs as well. Plus the fact that the traffic is cheap in these countries makes it even much more possible for your cost. So I think for me, it was always Southeast Asia. And now since I've been traveling Latin America, I feel like they do also have the high CP offers, just because you can compete with low CPCs here.

Attila: I personally agree and I think that tier one Geos are not the best opportunity for affiliates. What do you think about that?

Ian: Yeah, I agree. But at the end of the day, if you can find a cheapest traffic and your EPCs are decent, it's okay. But tier one, like Google and Facebook for sure. But you have traffic sources like native that are just upcoming out and just get much, much more popular.

Attila: Absolutely. Now there's something really crazy going on and it's about Facebook ads. There has been a lot of Exodus of people, advertisers, marketers, leaving Facebook and Facebook noticed because when you log into business manager, they have a notice that says something like, sorry, we know we screwed up, we're working hard to fix this because of the iOS 14 update. Like, I don't know if that's an excuse or what, but what do you think is going to be the best traffic source for affiliate marketers in the future in 2022?

Ian: What I'm seeing right now is I think we're going back to when I first started in affiliate marketing where you buy media at a CPC level. And I think like I just mentioned in the last question is native ad is getting much, much more popular because it is super simple. All you're doing is filtering things out, just like how you did with Google back in the day and how you did with Facebook back in the day with CPCs and categorized and all that stuff. 

So native, I feel like it's been popular, but I think it's getting much, much more popular as well and upcoming months and probably even years, because it's just super simple, all you're doing is paying for CPCs and only numbers you care about are CPC, EPCs at the end of the day. Even me, I started getting programmatic just because I just got to buy banner from a bunch of DSPs, all that stuff. It's just at a CPC level. But I think native or any type of CPC platform is beneficial nowadays.

Attila: I agree, native is so good. And if we use a spy tool, like adplexity spy tool, we see a whole lot of affiliate offers, especially crypto. I'm seeing a lot of crypto and native. And I was wondering which ones are your favorite native traffic sources for crypto and affiliate offers?

Ian: For me, it's probably mostly like [05:34 inaudibe], tabula. Mercon definitely has more volume, but a lot of more crappier widget. Tabula definitely has direct access to MSN as well too. So I think those are pretty good, but obviously there are other smaller third party native platform like run native, astero. You can always run on those, but if you want volume and quality, I feel like tabula for me is the best then maybe [06:00 inaudible] then rev content and then everybody else.

Attila: Right. I mean, I actually think the same and I believe that you have the order right, like it seems like [06:11 inaudible] and tabula are the top and then followed by rev content and then MGID and all the other.

Ian: MGID is really good for international, like international MGID is really good. I think.

Attila: Yeah. Like these four is all the affiliate needs. Like there are some other ones like adnow I believe that's also a native platform.

Ian: Yeah, there's adnow, there's rawnative. There's content ads.

Attila: Oh yeah, that used to be really good in the past, but it seems like it changed. What do you think?

Ian: Yeah, so they had good contextual ads back in the day. Now the native ads. I don't know. They're okay. I mean, they need to update their interface first of all. I don't like their backend interface. And the quality widgets, I think it is where they're being displayed is an issue on their network. I think they're competing with the boom [07:05 inaudible]. Well, I think Content ads are just the arbitrage websites, but we'll see in quality over time.

Attila: Right. So another thing is, affiliates are probably dying to get a really killer tip from such a legendary, super affiliate like yourself. What's one tip that you have for affiliate marketers that would really help them make more money with their campaigns.

Ian: I think synchronizing websites and content on affiliate sites. I've been recently getting to more like affiliate minded websites. And this way I can create related posts on those pages. And the best part is you can add aggressive pages on these related posts and put like, oh, Trump XX did this with this new [07:58 inaudible] card or whatever, and then tag it in your WordPress and then have it pop up on a second or third engagement. 

And then that would be your aggressive seller, which then avoids most of your issues with your ad approvals. So this way, when people are engaging and see it, and you just have a tag on it to show the second or third engagement pages, then you have your aggressive page, for selling of any [08:27 inaudible] offer.

Attila: Holy cow, dude. That's like cloaking version 2.0. You're cloaking based on engagement. Nice. I'm very sure that affiliates are going to love that one, because that's a really golden tip. So thank you so much for sharing that one. Now for the final question or the final discussion. We're running a really fun competition here at Byte size. And what we're doing is we're asking all of our guests to say  as many cryptos in 20 seconds as they can. So if you're ready, I'm going to open the timer. You have 20 seconds to say as many as you can. Let me just open the stopwatch real quick.

Ian: You got Bitcoin, Ethereum, Bitcoin Cast, Dogecoin, Shiba, Monera, Stellar, ADA, Cardano, hubcoin. What else? EOS, Stellar, Zcash, Monera, litecoin.

Attila: Thank you. Thank you. Good job. Time's up?

Ian: I think I said double time. I think.

Attila:  We're going to count it. And then we're going to put you up on the scoreboard.

Ian: There's a scoreboard?

Attila: Of course. I mean, this is serious. You're going to need something nice or whoever manages to say the most cryptos. Ian, thank you so much for your time. We really appreciate it. We know that you're busy. You have a lot of campaigns to attend to and all the ladies in Columbia. 

Ian: I'm actually in Brazil right now. 

Attila: What? I thought you were in Colombia. That's why the internet quality is so bad.

Ian: I was there just last month and then now my visa ran so now I'm in Brazil.

Attila: So, oh, I see. So you moved on from the Columbian ladies to the Brazilian lady?

Ian: Yeah, yeah, yeah,

Attila: Yeah. That's the affiliate life. That's the affiliate life, living it since, when did you start?

Ian: Oh man like 2000 something, like almost 16 years ago. 

Attila: Yeah. You're a real OG. So thanks so much again for taking this time and we really appreciate it and hope you win.

Ian: Yeah, thank you for having me. Hopefully the information that I gave was useful for you guys and yeah, anytime.

Attila: Have a nice day.

There's an ongoing argument for a narrow approach in marketing, but this couldn't be farther from reality. A broader approach gives many benefits and will have been the greenest for marketers making conversions. I look at chad marketing, the benefits of a broader approach, and the steps to make it happen.

What is Chad Marketing?

Chad marketing is a term I like to use. It's all about open targeting, letting the data tell you where to go next. As a marketer, it's easy to do guesswork on who your target market is, but this guesswork, time and time again, typically proves wrong.

When I first entered the marketing game many years ago, there wasn't anything known as targeting. We had to go in blind when capturing our audience. Enter chad marketing, which you can think of as "throw whatever you have against the wall and see what sticks," and whatever does stick is where you want to focus.

This lazy, open, broad marketing strategy saves time and takes your rightful customers. With a broad marketing strategy, you can easily take a single message and share it with a large audience. The result is a higher return than a targeted approach. The reason for this higher return is simple, those who connect with your message are your target market.

Ultimately, I found I could make better business decisions using a broad approach, leading to higher conversions and more money in my pocket. By harnessing the incredible powers of open marketing and today's algorithmic ad buying, you won't be making assumptions about who your audience is. The ad copy will let you know. 

Better Data Gathering Has Its Benefits

By taking a much broader approach, chad marketing allows me to look across a much broader customer segment. I can easily cross-check customers based on specific traits, preferences, and interests, then take all the information, and when the dust settles, I can see those who want what I'm selling.  

I have to say, the most significant benefit to chad marketing is that it saves me time. Rather than spending one to two days doing some agonizing target market research, this approach gives me all the answers I need, and pretty quickly too.  

If you're going to take anything away from this, remember data gathering is an absolute game-changer. I would rather waste my money than my time if given a choice. When it comes to data gathering, I've lost money, but the difference is I always make it up later, but the same isn't for time.

There's a reason why we all hear about these massive companies constantly trying to collect customer data. In the end, it saves them time and makes them more money. The more data I collect, the better I know my target market, the more conversions I get, and the more money I can make in the end. Data makes things more manageable, and if you're looking to know your customers like me, it's an essential tool, without a doubt.

By taking a sample of such a large number from different groups of potential customers, I have a very accurate picture of who I should focus my ads on and who is likely to convert. This approach leads to higher conversion and more sales; for me, that's money in the bank.  

Higher ROIs with an Open Marketing Approach

If you are considering taking on a much broader marketing approach, there are some aspects to consider. Below are my five essential tips that will help lead to higher ROIs using an open strategy; here they are:

  1. First, Make No Assumptions

One of the biggest mistakes most marketers make is drawing assumptions before having accurate data. It's not uncommon for marketers to make assumptions about who would want to buy from them, their interests, and what they're willing to pay. It's a good idea to go into a chad marketing approach with an open mind and wait for some actual data to arrive before making any decisions. 

  1. Pay Attention to Frequency

It's not uncommon for some marketers to turn up their spending on ads, thinking that the higher the frequency, the more likely customers will want to buy their product or service. But the truth is that this doesn't work. I've found that increasing the frequency levels usually leads to diminishing returns the more spent on ads, be careful and pay close attention.  

  1. Spending More Isn't Always Better

 Spending more money on ads doesn't guarantee higher ROIs or more conversions. What it might mean is you're just throwing good money away. Believe me; I've done this in my early days when I thought that if I spent more money on running just a few more ads, I would surely see some big bucks in no time. 

  1. Keep Refining Your Message

Don't be afraid to refine your ad copy and designs continuously. Sometimes, the difference between a hit and miss is just a few minor tweaks. With such a broad approach, it's not unheard of that the first ad you start with will be the ad that converts your audience into paying customers, so don't be afraid of making some changes along the way.  — allow the message, headline, and creativity to do the work, not the other way around.

  1. With Real Data Start Niching Down

You've got some actual data in hand; start niching down and crafting your ads for your target market. With this accurate information, I saw higher revenues almost immediately, so don't forget to niche down to customers willing to buy what you're selling. 

Some Final Thoughts

I found that using chad marketing has saved me a massive amount of time and many headaches from doing all the guesswork of trying to find those customers that'll convert. In my opinion, taking a broader approach will save you time and start making you money sooner. 

My final verdict is chard marketing works; it's that simple. By taking a broader approach, you'll better find your target market and get conversions sooner, eventually leading to higher revenues. Make sure to start your affiliate marketing journey here.

Start Affiliate Marketing Today.

An high overview of how to get started in affiliate marketing. $ straight forward videos on understanding the basics of affiliate marketing and generating revenue online.