Blog StartUp: Adword Campaign for Traffic

By Ian Fernando

Couple days ago I wrote an intro to Google Adwords, which explains the benefits of using Adwords for either affiliate marketing or generating traffic for any website or blog. In this case I will be using Google Adwords for traffic for my new blog. This is the simplest and easiest way to generate traffic for your website. Google Adwords allows you to ramp up the number of visitors to several hundred per day, depending on the keyword and the money you are willing to spend. It requires no skill at all, besides maybe choosing the right keywords.

The most important thing you can do when setting up Adwords is to use relevant keywords. Then, when other people are using the Adsense program and punch in similar keywords, you will be able to advertise on their site – where your content is most relevant and closely relatable to the person who is browsing the net. Google’s own Keyword Tool will help you to pick the best keywords based on search volume and recent trends.

When you first log in and register for Google Adwords the layout may look non-simplistic but its fairly simple and straight to the point. Here are some topics I will be talking about in todays series about Google Adwords:

  1. Bid Prices - How Much!
  2. Create a Statement and NOT a Title
  3. Create a Controversy and NOT a Description

These are the simple steps when using Adwords, there really isn't much you can do with Google Adwords. It is meant to be used as a campaign.

I will not go into research, since you already have your site up and blog already running, we will be concentrating on the creation of your ad and generating its traffic. With that said we want to know how much you will be spending per keyword to get that traffic. Here is a list of sites that I use to determine the prices I will be spending on my campaign.

There are so many other sites out there that can provide you the bid on each keyword or key phrases. Chose your keywords wisely, the longer and more detailed the keyword the less it cost, BUT it might not be seen as much since its so pinpoint. To me I think is better than having a broad keyword such as "technology" versus "technology reviews and news." The word technology may be a more expensive word to bid on. There are three types of matches with Google Adwords:

  • Broad Match
    This is the default option. When you include keyword phrases such as tennis shoes in your keyword list, your ads will appear when users search for tennis and shoes, in any order and possibly along with other terms like: new tennis shoes, mens shoes for tennis, and so on...
    Broad matches are often less targeted than exact or phrase matches.
  • Phrase Match
    Your ad appears when users search on the exact phrase also when their search contains additional terms, as long as the keyword phrase is in. A phrase match for "tennis shoes" would display your ad if a user search on: red tennis shoes, new tennis shoes, but not for: shoes for tennis
  • Exact Match
    The search query must match your keyword. This means [tennis shoes] will only match a user request for: tennis shoes and not for: red tennis shoes, even though the second query contains your keyword.

I tend to use either Phrase match or Broad Match and only Exact Match with affiliate marketing. The reason for this is since I will be using long tail keywords, I want to expand the search a little more. Since I have filtered it so much already I want to expand its depth. It will be cheap for me to use Adwords and it will bring me good return.

Creating your Ad is another aspect which I also take some time to think, its not just a title and description - you need to make it look like a billboard! It need to persuade your audience and get them to click on your ad! Since adsense is everywhere now a days we are getting so use to them that we just ignore them. Banner ads have been on the internet for a long time and we just evolved into getting use to them and just plain ignoring them from the information we actually want.

With Adsense since it is textual we still look at it as its part of an information we can divert to, but if you have a boring ad who will click on it?

Dont Just Create a Title Create a Statement - the headline's main purpose is to attract your readers. By wording it correctly you can avoid "curiosity" clicks, but the best part is that when you start targeting specific keyword sets (subtopics instead of general terms), you can use the headline to target your specific market and thus gain a considerable edge over competitors who are not using targeted keyword lists.

Whenever possible, use your main search terms for that ad group in the headline the reason for this is that whenever terms in your ad match the searched keywords, they are put in bold by Google. This way your ad automatically attracts more attention.

Create a Controversy not a Description

First Line - This has been proven to work effectively. There are many ways you can provide a prospect into clicking onto your ad benefits and features. One, psychological argument, where as the second one is factual and logical. This is good because it keeps the reader thinking and automatically having some type of emotion or put them in question. What I tend to do is create the dramatic sentence in the first line, then continue into the second.

Another is by simply stating the biggest benefit or the biggest downfall. A lot of internet readers look to the internet to find out why something is bad or find out about a poor review on an item, they always wants the best so we tend to look for the bads first. For example your first line might be: "Bad Doctors in Your Area"

Second Line - Put your most important feature in the second line. Advertise that they will receive a free item. To continue what I wrote above, my second line would probably be "Best Interest in your Life."

In my case I continued an emotional sentence. I started off with a questionable sentence and I continued it within the second line. I try to always continue what I have since, Adsense are put in part of articles, I tend to make it look like a continuation sentence, and so far this has worked for me. The above 2 line strategy worked for me as well in the past, but it depends on your testing and research.

The easiest way to find out if your Adwords has been working is to see your traffic generated from your ads and if it has converted a sale. You always want to make more on sales than you spend on your ads, figure out its conversion. You can track this by also determining affiliate sales, but since this will be mainly for my new blog - I will have to have some affiliate banners and PPC on there to determine ROI. Below is a small short video on how to setup Google Adwords for the first time:

[youtube][/youtube] In the end this is the easiest way to grab traffic and targeted traffic as well. Though you will have to spend on traffic, you can guarantee you are getting the traffic needed. Questions on Adwords? Lets Talk About it Below!

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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