Blog StartUp: Content Creation 3 Strategies Used

By Ian Fernando

We have talked about receiving and creating the proper domain name and how to organize the look and feel of your website. Now the main thing to concentrate on now is traffic. Traffic is the most important part to a webmaster and the survival of a website.

Website traffic is one of the most cherished things on the internet. The biggest problem that most people face is finding visitors to see their creations. Far too much time is spent designing and making your site pretty when you should be setting out a plan to gain profitable website traffic first, the reason why only 2 days was designated on design and domain choosing.

In my early beginnings on the Internet, I tried many methods of getting traffic to my website. I was definitely a newbie in training trying out the very simple forms of traffic, such as exchanges, link backs, forum marketing, etc. These are simple ways to get traffic. But in today series what is the point of traffic when there is no content?

With my new blog being created, I have begun to add some content to it. I have not written most of the content; I have either purchased some PLR (private label rights) articles or used an article directory for temporary content. Now since I am more concerned about traffic and organization I can sacrifice weak content for traffic. The reason I say weak is because PLR and article directories will be considered duplicate content on the internet and Google definitely do not like that. So I tend to mix it a little by writing a post that is unique, since I wrote it. I will mix it in with the PLR articles and articles I pulled from the article directory. It will give a reason for Google to spider my website.

Content is Content but what is Good Unique Content? Darren Rowse can describe this well:

Ultimately defining what is ‘good content’ is a subjective exercise (perhaps in a similar way to defining what is a ‘good book’ or a ‘good movie’) and so a post like this one is likely to cause a little debate as each person will define it differently depending upon their personality, their needs, the topic that they are talking about and perhaps even their ethics. Not only will bloggers themselves each have a different view on what is ‘good’ content - but readers tend to also. I know that every time I ask for feedback on ProBlogger and what I write more about I get a real spectrum of responses

It is up to the readers and you to consider what is good content.

Private Label Rights, What is that?

Private label rights are just one of the three "basic rights" that are embodied in the concept of resale rights marketing. Among the three, private label rights are considered as the most moneymaking and rewarding.

Private label rights are represented in a certificate or authorization that is attached with an "information item." The basics of private label rights is to permit people to transform, reorganize, change, or improve the elements of the said merchandise to go well with the buyer's personal desires and yearnings.

With the new blog, I bought PLR articles; I can say it was written by me even though it was not. I can organize, re structure, and delete some context from the articles. Once I acquired the license I can do as I please with the article.

I use these new articles and post it on my new blog/site; this provides at least some content just in case 1 person decides to show up on my blog.

Another strategy I use to create fast quick content is using article directories to help grow content. When using article directories make sure you read the Terms of Service. The popular ones I use are:

DoshDosh even recommends article republishing BUT not for dedicated and consistent traffic:

This involves using relevant articles from free article directories. Visit a website like Ezine Articles and do a keyword search. After which grab the entire article and publish it on your site. I recommend only using free articles if you are going the smaller and multiple niche blogs route.

These are the three that I use all the time and provide good sources of information since 2 of the three require approval first. But why use article directories for content?

It is a simple way to get content right away and fast! Even though it is not unique, as it will be considered duplicated content. You need to just include the article in its proper form (saving link structure and author information). You can not claim the article as your own but can use the content.

With the new articles I gathered via PLR and Article Directories I will write some of my own content, because I want to get spidered by all search engines. So I will write my own content. I will mix it in the loop of both 'weak' content just so unique content is out and spidered as well as the rest of my website.

As all marketers should know and what all newbies should know is Content is King. Content provides the information to your reader so you need to create content on your own. Once my blog is up and running and the aspects of how I want it to feel I will start writing on my own. As per this blog, all of the content is written by me unless I referred to other blogs.

When I write my content I will be using uniqueness within every aspect from titles, content, keywords, but staying on topics as well. But for right now I will be using PLR, Article Directories and some of my own writing to startup my blog for its content.

But it doesn't matter if you're not a polished writer. With the click of a mouse, you can find a freelance copy editor who'll clean up your prose and punctuation. What does matter is that you share the important information and ideas you have, the information and ideas that propelled you into business in the first place. Your own authentic self, even if it's not letter perfect, is a thousand times more effective than any PLR pack could ever be.

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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