Conversion Rate Academy Review - a Direct Approach to Increasing Conversions

By Ian Fernando

Today I will review Conversion Rate Academy; my buddy Oliver Kenyon owns this platform and wants me to share some of my insight. Right from the word go, I was amazed by this platform. With a perfect blend of community and experts, Conversion Rate Academy is a great resource, especially if you're still very new to marketing. Keep reading for more on my insights and thoughts on this incredible platform.  

What is Conversion Rate Academy?

As the name suggests, the Conversion Rate Academy is an incredible community focused on conversion rate optimization. Developed as the ultimate instruction booklet that provides marketers with the tools to craft and completely optimize landing pages, website sections, or affiliate marketing campaigns.

If you're new to affiliate marketing, the process of conversion rate optimization is where a marketer looks to "optimize" or improve their website, landing page, or campaign to increase their conversion rates. Essentially, increasing the amount of paying customers associated with your marketing efforts while trying to squeeze the most out of your budget.

It isn't easy to understate CRO's importance for a website or online business; becoming a CRO expert can be the difference between your business spending or raking in thousands of dollars. Whether you're an affiliate marketer, e-commerce business owner, lead generator, or website developer, this platform is perfect.

My Thoughts on Conversion Rate Academy

I tried to do this part in one section, but there were too many points to include. Instead, I broke down my review section into smaller sections based on components found within Conversion Rate Academy; read on for more on my thoughts.

Dashboard and Community Section

After you've signed into your Conversion Rate Academy, you might notice something that's known as the dashboard and community section. In this part, you can view a list of all available items from a community forum, user introductions, status updates for ongoing user projects, an area for feedback, and guides to help you get started.

Here, you'll have the chance to chat with community members about CRO topics, such as copywriting, website design, and general digital marketing questions. I loved this section's resources for ads, software services, and different themes or apps; finding so much inspiration in one place was awesome.

Welcome to the Training Section

In the training section, which is quite comprehensive, in my opinion, Conversion Rate Academy goes over each of these eight parts in great detail. Below is a further breakdown of each section with some of my thoughts along with that too.

1.    Introduction

Here you get to introduce yourself to the community and get a great warm welcome from everyone including the owners and even Oliver Kenyon himself.

2.   Basics of Conversion Design

After that, the basics of conversion designs go over the main aspects of conversion rates while also breaking down the importance of using landing pages.

3.   Foundation of High Conversions

Then there's the foundation of high conversions, which explains how to set a CRO goal, develop a solid offer for your customers, and why it's so critical to know your target market.

4.   Design Blueprint

You'll learn about creating a landing page that converts for the design blueprint. This section looks at the importance of colors, high-value propositions, and how to ensure you keep your design sleek.

5.   Development Blueprint

From there, you'll hear why aspects like speed optimization, responsiveness, cross-browser compatibility, CTAs, and more are vital to making a high-converting landing page.

6.   Copywriting Blueprint

In section six, you'll touch on the importance of good copywriting, how to create the perfect copy, and how to develop the best value proposition that'll make your customers convert.

7.    Level up your Conversion Game

After that, in section seven, Conversion Rate Academy dives into tactics you can use to increase your conversions, such as up-selling, cross-selling, and suggestion walls.

8.    Testing and Optimization

Finally, in testing and optimization, you'll learn how to test and analyze your data correctly, and from that, you'll learn how to plan strategically based on that information.

Guide to Conversion Rate Optimization

In my opinion, the guides section is one of the most helpful and best places to start when using Conversion Rate Academy. In this section, you'll find digital marketing gold as others share their knowledge and experiences with the greater community.

Audit Landing Pages

On my YouTube, I talk about the audits section a fair bit. Here I discuss that Oliver's team will "audit" someone's website or landing page designs, detailing what they did well and where they can further improve things. The audits section is one of my favorite features of Conversion Rate Academy; it's an invaluable tool, especially if you're starting.

Some Last Thoughts

Now to some of my last thoughts on Conversion Rate Academy. What stuck out to me is this blend of experts and, at the same time, a great marketing community, all folded up into one; I love it. With experts ready to give you a breakdown and feedback from website or landing page audits, training courses, and much more, Conversion Rate Academy has it all.

A Different Forum Approach

This forum is very different because this forum is a direct mentoring approach vs a community approach. What do I mean by this? Simple, a typical forum is dependent on the community. The forum community gives you the feedback and you decide if that information is good.

Conversion Rate Academy, Oliver, and his team are answering you directly, giving their direct experience to you to help increase your CRO. This is the difference between this forum and others out there. In every post, you will see Oliver and a member of his team on each post, helping you make more money.

This is why this approach is very different and I commend the Conversion Academy team for directly being involved in everyone's success.

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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