Google and Facebook Bitch Handed Me!

By Ian Fernando

If you have been following my twitter account, you will notice my Google Adwords account and Facebook Ads account are basically obsolete. These are one of the 2 best traffic sources to have in your traffic arsenal. They produce the highest volume of traffic and the best conversions.

But what do you do if both traffic sources do not want you anymore? What happens if your main traffic source decides to just shut you down? I personally was piss at this issue. Especially since this happened simultaneously (Google first, the next day Facebook - really?). I wouldn't expect being slapped back to back, gah.

Wonder if Google called Facebook.

So now what do I do? It is a good thing I run traffic everywhere, but my biggest volume are from these 2. My goal now is to find more traffic sources and scale higher. One source of traffic I can utilize more is contextual traffic via PPV. I am going to start pushing more traffic to PPV networks and test them. I will probably do more CPM/CPC buys with other networks such as Pulse360 or similar networks.

Maybe I will start to utilize tier 2 search engines more and use Yahoo and Bing more. I was never a fan of tier 2 search engines 2 years ago, they didn't produce the results Google did.

This goes to show you to not put all your eggs in one basket, especially traffic sources. But there are a lot of traffic sources out there. I have tested several, maybe I will utilize Reddit again, or maybe push more on Myspace Ads?

Maybe I will start doing SEO? ...such a long wait...

There are a lot of ways to utilize the online traffic sources. I started to re test out Sponsored Tweets again for my niche site and even started buying more social traffic through a service. There is just way too much traffic to utilize online but it is the demographic and understanding how the traffic function with your offers and landers.

It took me a while to understand how Google users act, the same it did for me when I tested out Facebook 2 years ago. I have been acustomed to their traffic sources. Guess it pays not to be comfortable with a traffic source.

So far I have been adjusting my traffic and offers. I started testing a new contextual network yesterday and so far it is ergh. I have to figure out the traffic a bit more and see how I can utilize it to my advantage.

In any case I am not annoyed I have to adjust to the situation I am currently in...

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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