In this post, I will discuss how to use QuillBot AI in combination with some of my favorite ad spy tools to run highly profitable advertising campaigns.
This workflow will make your job as an advertiser easier than you could ever imagine. You just copy what's already working on the market, and then let AI make your version even better!
Let's get to it.
What is QuillBot AI?
QuillBot AI is an online paraphrasing tool that leverages the power of artificial intelligence to rephrase your copy. This AI software offers various options to customize your text depending on the tone and style you want.
All you need to do is paste any copy you want to be reworded into the QuillBot paraphraser tool and watch the magic happen.
Some key features of QuillBot include:
- 7 Unique paraphrasing modes like Creative and Formal
- 4 English dialects - US, UK, CA, AU
- Integrations with popular tools like Chrome, Google Docs, and Facebook
- Synonym slider to choose the degree of variance from the original copy
- An AI-powered thesaurus
How to use QuillBot AI with ad spy tools?
There are many options for ad spy tools and every digital marketer has their own preference.
I personally use Anstrex for spying on native and push ads, and Social Ad Spyder to see what’s working with Facebook ads.
If you’re unfamiliar with Anstrex or how to use ad spy tools in general, go ahead and check out my full breakdown of how to use Anstrex. It’ll make it a lot clearer how I find ad copy to enhance with QuillBot.
The goal here is to take what's already working and then use QuillBot AI to make a slight improvement so that your version is better than the competition.
I start by setting my spy tool parameters and searching for advertisements that have been performing well in my intended niche.
Once I find a high-potential ad to mimic with the spy tool, I simply copy the text the advertiser used and paste it into the QuillBot paraphraser.
I usually try out a few of the different style modes to see what options the AI produces before settling on what feels best for the specific ad I’m planning to run.
Then, I use the synonym bar to dictate how much the copy changes from the original text. Typically, I try to make fewer changes because I don’t want my copy to vary too much from what has already performed well.
Lastly, I hover over the words to see QuillBot's thesaurus suggestions and analyze if any other words are more suitable to use for my purpose.
However, I don't stop my improvements at just the ad copy. I also use QuillBot to create better landing page copy as well.
With Social Ad Spyder and Anstrex, I can easily download the landing page of the ad I'm spying on.
After I download and scrape the landing page, I take the text on the landing page and insert that into QuillBot for enhancement.
Updating both the ad and landing page copy equips you with an improved and unique advertising context to push.
And... That’s pretty much it!
This tool is like my own dedicated ads copywriter that is available 24/7.
Do you have to pay to use QuillBot AI?
You do not have to pay to use QuillBot AI. The free version of the software allows you to change up to 125 words of text in the paraphraser tool at a time. Because we are using QuillBot just to enhance ad copy, that’s all we really need.
Even if you want to use QuillBot to update extended landing page copy, you can just input the text into the paraphraser as shortened chunks of 125 words or fewer to avoid paying.
However, at $8.33/month, QuillBot Premium has some advanced features that you may find useful to further enhance your campaigns. I think the free version of the software does a really nice job of improving copy, but you’re limited to just two of the seven available modes.
You get the Standard mode, which makes basic changes to the text without straying from the original meaning, and the Fluency mode, which fixes grammatical errors and improves readability.
But what if you need ad copy that really pops and catches attention because the visual assets are lacking? You may benefit by having premium access to the Creative mode.
Or, what if your target audience is less educated or just has a less advanced English ability? You may find QuillBot’s Simple mode does a better job of rephrasing the copy in a way that more people can understand.
Should you use QuillBot AI?
If you advertise using spy tools, QuillBot AI is a great software to add to your marketing stack. It quickly and affordably delivers high-quality, unique advertising copy.
Imagine being able to test different styles with QuillBot and see how each performs when you run a campaign. If you find one style doesn't work, you can quickly tweak the copy.
In advertising, a simple thing like adjusting the copy tone can make all the difference.
QuillBot is an efficient ad copy rewriting tool and I believe any advertiser using spy tools could really benefit from using it. It's a new year, after all. Why not let awesome tools and AI do most of the work for you?