Increasing ROI of Nutra campaigns with Native Ads: Case Study of AdCombo and Taboola

By Ian Fernando

Why do more and more affiliates now prefer native advertising, even giving up on Facebook campaigns? Better quality leads and, hence, a higher approval rate along with a broad audience reach and fewer problems with account bans. And that's not all! Read the article to find out how to achieve good results with Health & Beauty offers on native ads.

For those who are also looking into getting started with native advertising, there is a brief info about the upcoming webinar by AdCombo & Taboola at the end. The webinar is held on November 1st, at 12:00pm UTC, to let affiliates learn about efficient campaign management on native ads. Also, there is a great chance to find an almost complete strategy for launching a native-ad campaign with Health & Beauty offers! Find a registration form down through the post. 

Now, let’s get down to a detailed overview of the results that AdCombo affiliates managed to get by promoting Health & Beauty products on Taboola.  

What is AdCombo?

There are very few people in the CPA niche who haven’t heard about AdCombo. Nevertheless, AdCombo is an international CPA Network with 130 000+ affiliates around the globe. It has a wide range of verticals with a primary focus on Health & Beauty goods, including in-house ones. 

What is Taboola?

Taboola is the world's leading discovery & native advertising platform that provides an opportunity to attract about 500 million users a day to a product or service. Although Taboola is the largest native ad platform, not every affiliate has even tried working with it. 

The collaboration started with a couple of experienced AdCombo affiliates. Rapidly, AdCombo got to be a master on running Taboola campaigns. AdCombo is a master within the Taboola algorithm, efficiently optimizing Taboola campaigns, reaching diverse audiences in numerous markets, and scaling campaigns in the most effective way.

These are some tools AdCombo’s affiliates are using to promote on Taboola -  SmartBid, Attentive Audiences, and Motion Ads.

Without cutting the volume that AdCombo affiliates have on Facebook and Google, multiple AdCombo affiliates have reached a five-figure spend (a 6,000% increase) per day without affecting performance. A few affiliates benefited from CPA decrease of more than 30% (QOQ) on selected Health & Beauty offers, which led to months of profitable affiliate campaigns.

As a result of cooperation with Taboola, some AdCombo affiliates got a 10% better approval rate than Facebook due to more high-quality leads.

What advantages of running AdCombo offers with Taboola?

As an affiliate with a good volume of traffic, AdCombo will provide you with access to Taboola agency accounts, which includes well-rounded support from both AdCombo and Taboola managers.

That’s how AdCombo has benefited from collaboration with Taboola. Want more info on their experience? Join AdCombo x Taboola webinar on ? November 1st, 2022. 12:00 PM (UTC).

The guys will be talking about where to start working with native ads and how to make a win-win strategy of coming on the native-ad path with Health & Beauty offers. 

Webinar agenda:

  • The right GEOs for offers
  • Ad budget calculation
  • Landing page adjustment
  • Campaign optimization
  • Q&A session 

You'll be learning from the best experts:

  • Andrey Kravchenko, SMB Sales Lead, CEE & Israel (Taboola)
  • Mark Kiner, Senior SMB AM, CEE & Israel (Taboola)
  • Ella Mak, Head of Affiliate Department (AdCombo)
  • Una Simich, Team Lead in Affiliate Department (AdCombo).
Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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