Keeping it Real Builds Twitter Followers

By Ian Fernando

Twitter marketing is hard but it is easy if you know how to attack it and use it properly. Well, with branding it is very powerful and useful. I use twitter a lot and I even just post random things on there that does not relate to internet marketing. But does this build your brand and ofcourse followers?

Well, as you know there is a lot of hype out there that will build your followers for you. It simply is a viral follow form, but is it really targeted? Are you really interested enough for them to really interact with you? Also are you providing content to your followers in which they want to follow  you? Building a good follow is important because they are curious as to what you do and what you have to say, plus if they interact with you it is a big plus.

Below is a screenshot of my followers base on a 3 month time frame:

Twitter Counter

As you can see my following has been steadily growing and it is not like the big ballers following but its pretty impressive I think, since I do not use any automation to build my followers.

If you look at my twitter account, I only followed about 235 people! If you look at others their following and followers are almost close in range. This means they are following people to get followers and there is a lot of software that does this but on a larger scale and on a scale where it just grabs random tweeters from the public time line.

This isn't useful at all.

With Twitter and any social branding you need to be yourself and your followers will want to follow you because you are interesting. Being interesting is important and keeping it real. I post multiple pictures on TwitPic via Twitter, I post random thoughts, and also provide useful reads to my followers.

You have to treat your followers as if they are part of your email list, publicly. Sometimes I do not understand why building a huge list of followers overnight is important when you have nothing to provide.

Twitter People will Follow you if you are:

  • Interesting
  • Provide Content, useful
  • Provide Images and Videos
  • comical
  • Retweet useful information

When it comes to marketing and you want fast following, start pumping out content so you can be searchable. If you have not read about twitter being the next big search engine, then you should be aware that your 140 characters of content is important. There are a bunch of ways to market via twitter, if you have downloaded my report Twitter Banking it shows to how to make money from eBay Feeds on Twitter, but you still need to pump content.

The upgrade version, Twitter Traffic Exposed is another way to utilize twitter properly without using useless tools and garbage software. It shows you to utilize a bunch of free tools for your marketing needs.

But twitter is all about keeping it real and showing your followers you have credibility in your specific conversation, not niche. Why I say this is because you do not always promote, you create conversation. Conversation leads to Viral marketing, if you provide value. If you are interesting enough for someone to follow you then they will interact with you.

Interaction is important because you create instant relationship, just keep it real because its who you are.

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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