March Spendings vs Earnings and Hurdles

By Ian Fernando

As you may know I have started back up in PPC and I have survived last month but I face some hurdles along the way. So I have made pretty good amount last month especially since I got back and I started as a newbie. I took all knowledge that I knew of PPC - with the exception of the basics - and started as if I was new to adwords, which I am. But thanks to several blogs that I read and my affiliate managers I manage to do pretty well last month.

I started off pretty small and I think I did fairly well for a beginner. Prior to this small project I have done adwords in the past but not as efficiently as I did last month. I had more tools and I was more focus on my campaigns. I was paying more attention to my landing pages and looking for certain aspects of the offers.

But lets take a look at my Adwords account which is my spending and we will take a look at one of my networks for the month of March. I will not post my other networks as they are little but they were all within the month of March and my ROI is a little higher. Azoogle is one of my higher payouts so I will post the screen shot below.

Adwords spending:

Azoogle Earnings:

You can see my adwords spending is at $592.40 and my total earnings from Azoogle is at $1375.87! For one month I came out positive and pretty high I think. Last month is one of my more improved month, since I started with several campaigns and did some testing and now concentrating on specific aspects that I saw that needed to be adjusted. This is just a snapshot my azoogle ads network, now my total earnings is higher since my other networks are not included in this. I want to show you PPC and affiliate marketing is the truth and showing you the potential.

I was Slapped Hard!

During my March madness there were issues I encountered first hand like being bitched slapped several times. I scrambled to all my resources and asked for help and even talked to my Am to find out if they knew of anything. During that time I research Google and found some issues happening at the time of the slap and other aspects of me being slapped were my QS and keywords. I simple just adjusted what was needed via landing pages or keywords.

There were several days where my impressions dropped for 3 days and then dropped again horribly on the weekends. I was so piss and angered - I asked several people on twitter and IM if they saw same results. Some saw similar results but probably not as bad as me. I let the days go by with the lower impressions and then it sky rocketed again - not too sure to make of it - I attempted to call Google between those 3 days and I really got no where, no one answered.

The weekends were horrible one week I had 75 impressions one time VERY LOW! I tend to know that the traffic on the weekends drop but since my impressions were dropping already my weekend traffic got killed. Again I waited for it to pass by and then it went back to normal the following weekend, not to sure what to make of it.

Account Managers are your Best Friends:

Prior to this post I posted how your account managers are assholes. That post was strictly towards a specific network. But my other networks helped with providing great information and what I may need to turn my PPC campaigns into click able converted campaigns. They provided me some great insights that I would not even think of or wouldn't even try. They give a visual explanation of why it can work and how it can benefit - you really do not know until you test. So I tested most of them and found a couple to work well.

The other bad part is I only have 1 credit card (never applied for others) and I use it for everything so its kind of maxed out - so I am waiting for my direct deposits and checks form the networks so I can get back on my grind. So now I will be looking at credit cards to use strictly for PPC and marketing, any recommendations?

Thank you Super Affilaite Bloggers:

By simply reading and focusing on the topic you can definitely make it - I am not a super affiliate just yet but reading several blogs and tips has helped!

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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