Facebook is such a great place for traffic, I am always trying to figure out a way to monetize it for my benefits. Early November I wrote about how you can create a viral ad campaign by utilizing Facebook Fan pages. The type of offer used is a download offer and will most likely be disapproved by the Facebook Ad committee.
So the question becomes is how do you start a campaign that can't get any traffic? Simple use Fiverr.com!
Fiverr.com is a site where users literally do anything for $5. They literally have a ton of users who will either prank someone or do actual work for $5 bucks. In this case we want to buy traffic for $5, specifically gathering fans.
You can see a list of people who are willing to receive $5 to spam.... ergh tell their loyal fans to visit your fan page. The only time consuming part is communicating with some of these users and asking their insight information or demographic of their user base. Some will be annoyed your even asking for that information and some are happy to give it to you.
You also have to make sure and certain they are either inviting their users or if they are just posting on their wall, which will show up on their friends wall. I personally found a personal invite from the end user to their friends is far more productive than a post on their wall. The invite actually gets sent to the end user instead of just a visibility factor on their dashboard.
Again, you have to figure out your offer and then find out the demographics of the fans the fiverr user is inviting. When I did my Halloween campaign, I was looking for young adults, college students, younger kids, etc. I wanted to make sure they participated with the Fan page to start the snowball effect of a viral campaign.
Some stats I found is about 7% - 10% of personal invites actually like the page. Enough likes means it will get displayed on the walls of their friends and that is the goal. If a fan page just gets 1 likes, it is most likely will not be noticed. If a page is liked enough, Facebook will push it up on the dashboard of users for visibility. Not sure the exact algorithm but enough likes gets visibility.
The only thing you have to cater too is your Fan Page landing page, does it have strong call to action?
- Step 1 Like the Page
- Step 2 Share this Page
- Step 3 Download Game, or whatever offer you may have.
It can be just a 2 step action, like and receive the offer. To be more viral I tell the end user to share it with their friends. Personal recommendations is a powerful source of traffic, especially if the audience is young. So it really depends on your fan page, and your audience you buy from Fiverr.com.
You will have to buy a couple $5 personal Facebook invites via Fiverr to get the snowball effect going. If you have a good blast invite from one then maybe you will not need to buy others. I found it personally to buy several to get the ball rolling. Once you have enough solid users sharing and liking, the campaign is self sustaining. It may die base on the trend, example the Halloween offer died about 3 days after Halloween itself - there isn't any interest in it anymore.
The important factors are your Fan Page CTA and the type of users that are being invited. Remember to ask the person on Fiverr about their audience, this is important. Ask for age, how often they interact, past invites response, etc. If you do not ask then you will not get the results you want.