T3Leads Gives YOU Variety to YOUR Offers

By Ian Fernando

It has been 2 years since I last wrote about T3Leads. Currently they have just upgraded their network and it has improved quite a bit! Now these guys are all about providing leads to the advertisers, but gives you thee control on how to capture that specific lead. In the past I wrote about how creative this specific network is because it allowed you to control the forms via an iframe. Now you control the form with an easy JS code.

With the new upgrade and new interface you can adjust your forms and create a 1 step or 2 step submit. Now there is a couple parts to this network. One is you can simply send your traffic to the desired advertiser, host the files, or white label a form.

Below is a screenshot of how you can customize the look of a form.

Besides the traditional CPA network and offers, T3leads gives you more options on the ways you want to customize the offer. This network gives you the option to do some pretty cool things with the form: adjust the size, 1 step or 2 step submit, template designs, etc. Currently this specific feature is only available to just a specific type of offer.

But not to worry other offers also gives you the ability to host and post the site onto your own hosting, hence host and post. This allows you to also have some type of control on the site and ability to create the offer base on your own testing and strategy. Overall it gives you control of the advertisers offer/site.

T3leads also gives you great instructions on how to get the files and how to host them on your hosting provider. There is a simple installer that you run and you are pretty much ready to go. The instructions may get some beginners off course, but they have a forum in which you can as for help.

But I like this JS form creation because you can work around the form and create the site around the form. This way you do not have to hassle around the form properties, what information is being passed through, all fields are filled etc.

The interface looks very clean and finding certain things within the site can be a bit confusing because they have sub accounts and channels. Channels are just access to the JS forms and Sub accounts are part of your tracking, determining your performance of your traffic.

Reporting looks pretty basic: lead details, summary, traffic, return etc. One thing I can't seem to find is the payout for the offers you send traffic to or the leads you generate for the advertiser. The reason is because they pay you between a 'range payout'.

For US Payday and Auto Loans, lead pricing is dynamic and influenced by geo-targeting. The pricing system for these verticals is based on a number of factors, including: the quality of the lead, state filters, the completeness and accuracy of a customer’s application and more. As a result, we provide a price range rather than a fixed price until the quality of the lead is determined.

One big play in their payout system is the quality factor, the better the quality the higher the payout. A fresh, qualified lead can earn you the top dollar amount offered whereas a lower quality lead (such as a duplicate leads, inaccurate or missing information, customer with outstanding loans, etc.) can lower the price of the lead.

Here is a quick snapshot of what your payout might be base on traffic source:

  • For Email Traffic, the average EPL (earning per lead) is $4 to $7.
  • For SEO, the average EPL is $14 to $25.
  • For PPC, the average EPL is $12 to $15.

T3leads definitely has a different approach when it comes to performance base marketing. They utilize the power of affiliates who can easily scale and optimize a campaign and give them the tools to do so. Just the fact you can upload the T3leads CMS and insert a JS form code to your site can better optimize the optin rates to the form. The more submits you receive the more money you make and T3leads make it easy for you to control and optimize the offers provided to you.

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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