Tracking Ian Fernando: Video Interview

By Ian Fernando

Tracking202 member, Wes Mahler has asked me if I would be able to do an interview with their team. As you know Tracking202 is a new tracking system, it takes the hassle of tracking your affiliate links. I have hanged out with Wes and his team at affiliate summit west and they are all very informative and fun, rum and coke anyone? lol His whole team is young and energetic, great thing - since old people like me just like to lay back and relax.

But at Affiliate Summit West, Wes has asked me to do if I may participate in an interview. I did so and I think I did pretty well. I might have acted a little goofy in the beginning but hey it is my personality. Wes alone has proved to have great knowledge in affiliate marketing and especially in PPC.

You can also check out other great interviews via Wes Mahler's blog or Tracking202 video section, now on with the interview!

Hope the interview was entertaining, one thing I do want to point out is the question about blogging and affiliate marketing. I pointed out how a blog can not be beneficial to a person when creating direct landing pages and competition with high branded blogs such as Amazon. A blog has already credibility since it is a blog, but promoting a product may prove to be a little hard just because you need to build self brand and you have competitors out there with more branded blogs.

A lot has been successful with promoting other products via blogs, John Chow and Yaro Starok has done great jobs helping and promoting service/products on their blogs. They do not need the use of landing pages or micro sites because they already have built a reputation on their blog. For example a small blog promoting via their blog, by writing a review may not do so well versus a dot com landing page, just because the credibility of the blog and the credibility of a dot com. An end user may not feel comfortable with an end user's blog because 'who is this person/author'. A dot com on the other hand can be assumed trustworthy, my experience anyways.

Blogging about a product can be very good once your brand is well known, in the other hand getting someone to grab your review and pay attention and actually trust you will be much harder. I hope I explained it good enough and in the video as well.

Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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