Yesterday I talked about using and finding trends with Twitter. Today we will discuss how to find the right audience for it or focus groups. This is more on the negative, positive, neutral side of marketing. Knowing how your audience will react to a niche is important because it will show you how to properly promote to that type of focus group.
If you promote something that is positive and promote it to users who are negative towards it, what do you think your conversion is going to be. There are ways to write towards an angry audience to get them to convert and there are ways to talk to a person politely to get them to convert. Today, a new twitter tool that I use (fairly new) and I bet no one else does is Twitrrar. <- one of the worst names ever
This service is a great way to find out what the social space is acting towards a niche or keyword. The reason for this is social conversations play a big role in social influence. Someones influence definitely has say with another persons affections. Which in turns helps them to take action or not.
How It Works:
We wanted to keep things as simple as possible. We built a list of positive keywords and a list of negative keywords. We search Twitter for a keyword and the results we get back are cross referenced against our adjective lists, then displayed accordingly. There are obvious issues with this, so if you have any ideas on how we could do this better let us know.
It is base on a directory of positive and negative keywords and it is brand new. It simply just searches the twitter space and finds your search terms and bump it against a list of bad or good words. The problem with this is words con conflict one another and sometimes the data given is not accurate. Just use your imagination and scan through the data provided, is what I do.
While most of your data will be mostly neural, looking at both negative and positive tells you what your audience is to an extent. You will probably see smaller numbers on both sides, but the website is still in it's early stages and definitely something to look at as the website grows. This way you have some idea of what your audience is and how to write to them. Should your ad copy or LP direct towards more of the negative users or positive? How will you be able to convert the negative users vs positive and vice versa.
This useful tool is not accurate but definitely has meaning to a social community or social marketer. Researching is key to finding what your audience is like and how you will attack them or presell to them to let them take action. As marketers we are looking at the audience and how they react to such situations. Traffic is nothing if it does not convert.