Yesterday I talked how you can use powerful twitter search to find quick fast keywords or niches to make quick fast money. Today I will go more in depth with Twitscoop and show you to look at trends, especially for long term. As a marketer you need to know your audience and how they do over time. There are tools such as quantcast to show you past history and trending traffic. You can also use Google Trends to check it as well.
In the new web 2.0 era, social marketing is more relevant to marketing - if someone says it they are in the direction to either talk about it more or do some sort of action. Using such tools like TwitScoop can definitely show you trends of conversation. How trendy of a conversation it is. Looking at trends definitely shows you if it will be consistent or if it will die out, it is almost like a guessing game or the stock market.
Example: I did a search for Barack Obama (time for a change!) and this is what I got. The trend is up and down and doesn't seem to be solid and not even a lot of conversations happening. BUT it spike up at around the 4 hour mark. I have another trend for you to look at.
I now did a search for just obam and the results are more interesting. At around 4 hours ago it started to climb as well. After the climb it was consistent. What does this mean? The trends shows growth for obama, does that mean we should ignore the trends for barack obama?
Yes and No (IMO) Yes because it isn't consistent, there is a drop in the first graph. No because Barack Obama is relevant or directly related to Obama. Using such information can help you decide how to create a campaign or even let you know when to promote an offer. If you do day tracking, which you should, this is important because if people are talking about something right now or 4 hours ago that means more people are searching for it as well.
Looking at such information and using it to your advantage can definitely work with what you want to market. Is it social enough to promote on social networks? Would the web 2.0 be able to survive in the web 1.0 search? Can a conversation being held be useful in the information world? Finding these types of trends definitely can give you an aspect of when and what to promote, remember some offers do better at night than during the day.
Also, do not just rely on Twitscoop for trends you will need to look at Google Trends and what is buzzing around. Twitscoop is a great tool to find conversations but it shouldn't be the only way you look at your target market. Twitscoop is just a small factor of what you can be really gathering in data.