FunnelKit is the ultimate sales funnel builder and is designed for increasing conversions as customers reach the checkout. FunnelKit integrates within WooCommerce, a plugin for WordPress, has been a godsend for running and optimizing my eCommerce store.
In this post, I talk about how I’ve quickly and efficiently built sales funnels and, from there, further test to see what is or isn’t working, helping me increase conversions.
What is FunnelKit?
FunnelKit, is a WordPress plugin created for anybody who runs their eCommerce website on WooCommerce. Designed specifically for online retailers of all experience levels, this platform I found has made it super simple to manage my sales funnels.
The added ability to integrate my sales funnels with WooCommerce has made taking almost any payment type a breeze.
What’s stood out for me about FunnelKit most of all, compared to competitors like Shopify, has been the sites’ ability to automate so many of the different processes related to customer engagement.
Meaning I am in control.
FunnelKit has a beta version of a CRM feature, which allows me to see what customers are doing and where they’re spending the most time on my website. I can tell how many times a single person orders, their AOV, when they returned, etc.
FunnelKit plugin’s a brilliant tool that has made running my website so much easier.
How It Works
The FunnelKit plugin once downloaded and installed, has a bunch of pre-made pages that come with the plugin. These six pages are all made using some basic layouts, which can be customized.
These six pages are the basic building blocks of any funnel and an optimized sales funnel.
If you’re a beginner at running an eCommerce store, I’ve found this can save you so much time.
Here are the pre-made funnel pages:
- Opt-in Confirmation
- Sales Page
- One-Click Upsell
- Thank You
As I checked out each pre-built page, I noticed that I was able to mix and match options while building my sales funnel. If you’re like me and have a favorite page builder on FunnelKit already, you can go ahead and use that one.
With a page builder, I can truly customize the page layouts which I will not be able to do much with the Gutenberg blocks within WordPress.
FunnelKit Product Sections
FunnelKit has a lot of different pieces, and it’s genuinely a massive product. Luckily each product within FunnelKit has been broken down into smaller sections.
In this part, I go over the different areas within FunnelKit and my experience using them.
The Funnel Builder is what I have used to create many different unique sales funnels. I’ve used this section to add, remove, and duplicate specific sales funnels. The fact I was able to check up on the analytics on the backend of my eCommerce store has allowed me to be super agile with my sales funnels.
Above you can see the customer journey of this specific funnel I have.
With the data right in front of me, I can see what changes work and what don’t—making me more money and increasing conversions for my store. The sales funnel section is something I’ve also used to build lead generation funnels, depending on the specific product.
Optimized Checkout Pages
The Optimized Checkout Pages, I think, were made for someone like myself. I’m able to change the checkout experience and layout easily. Using an A/B test for which format works best has helped me convert more customers by adding minor tweaks.
From time to time, I modify the entire checkout layout and add or remove different fields if I feel too many people are abandoning their carts at the checkout. I will even tend to turn the checkout forms into a step process flow instead of it all being on the page.
The freedom to customize the design for checkout pages has allowed me to keep my site constantly fresh and optimized, and I’m always looking at how I can improve different funnels.
I’ve noticed adding things like Google address autocomplete (speeds up the checkout process), Express pay, auto-apply coupons, checkout expiry, among many other customizable options, have increased conversions dramatically.
These add-ons tend to make the customers’ lives that much easier, leading to higher sales. It’s truly a win-win.
The faster the customer can checkout, the faster you can get paid.
This is the most powerful part of the plugin, it takes the checkout process and allows you to increase your order value almost by 10x folds.
With order bumps on the checkout and the extra funnel flow after the checkout allows you to introduce more products to the user.
One-click upsells/downsells are crucial because it allows the user to just hit YES or NO and the product gets added to their cart with no additional input of the information.
This makes the customer journey flow much easier and helps you increase your average order value (AOV).
The Autonami function for FunnelKit takes the cake for me. Using Autonami, I’ve created some stellar email marketing campaign automations for things like abandoned carts, new member coupons for new customers, and retargeting campaigns.
Autonami integrates with your email service provider as well. You can add customers to a new sequence or the best part I use is tagging. Every action my customer takes after the first order, I tag them. This way I am able to target specific users for an even higher conversion focus sale later on.
This automated rule system FunnelKit built is very different from most automated plugins. It integrates with WooCommerce and is optimized for you to make more sales.
This brings in the popular question of WooCommerce vs Shopify. I will always stick to WooCommerce as it is an asset that I have control over.
Just to make a blog post-argument, here is a quick breakdown of both.
- The Internet runs on WordPress - WooCommerce used within WordPress, of which 40% of internet websites are powered by
- Super Easy - I was able to add the FunnelKit to WordPress easily, and it turned my website into a functioning eCommerce store
- WooCommerce WordPress is an Open-Source Project - This means anyone can download either and copy then edit the code to fit their needs
- Autonami is Amazing - The same people who created WordPress and Tumblr (who know?!) made the Autonami option for FunnelKit
- Plugins for WooCommerce - With so many third-party plugins for WooCommerce available, there are no limits on what you can do to customize and optimize your store
- Themes for Any Niche - WooCommerce has so many choices for themes that there’s one for any eCommerce niche out there
- Closed-Source - Shopify, unlike WooCommerce, is a closed source hosting project meaning that it’s set and can’t be customized
- Closed Source is Simplified - The main benefit is that this approach is far more straightforward and simplified for the backend
- No Software Installations - Shopify doesn’t require store owners to install any software to start your eCommerce website up
- Flexibility and Affordability Trade-off – With a closed source project, there’s a loss of flexibility, affordability, and I found I wasn’t able to customize my website as I wanted
My Final Verdict
My final verdict goes to FunnelKit and WooCommerce; with so much flexibility, the possibilities are endless. Sure, Shopify is easy, but having control and the flexibility to not pay so much for every plugin is also a money saver.
FunnelKit did an amazing job of just focusing on funnel optimization. The plugin is truly focused on making your store more revenue.