With so many products and courses out talking about how you can drive massive traffic to your website with just a click of a button. We sometimes forget that search is still one of the most powerful methods of growing your business online. While social media may capture headlines, search is still the workhouse
Here's exactly how you can tap into keyword data:
1. Find out what interests your current audience.
If you or your company is lucky enough to rank well in the search engines, you’ll likely drive relevant, qualified traffic to your website. Understanding which keywords to focus on is going to better help you understand what potential customers to look for. And, if those products or services match your business objective then focus on creating content that revolves around that throughout your website.
If you're not generating traffic from obvious search queries, you probably have a problem with your search visibility that you might want to address. Think about your most important, profitable, or unique products or services. Do they appear in top search results? Make a list of those that are missing; they become targets for paid search or search engine optimization efforts. You may also want to use Google's AdWords Keyword Tool which allows you to gauge the popularity of a keyword phrase based upon its search volume and which helps reveal related keyword phrases you may not have otherwise thought of.
2. Uncover what your competitors are missing.
Thorough keyword research can also reveal opportunities your competitors are overlooking and therefore could be excellent, wide open markets for you to stake your claim. Remember that your online competitors may be completely different than your "real world" ones, but that doesn't make them any weaker contenders. Those companies that come up in search results when you're totally MIA are your competitors...and who you'll have to do battle with for capturing sales and leads.
Use your list of important, profitable, or unique products and services to see which generate results with fewer competitors. You may want to focus your overall marketing and new product development efforts in these areas instead of trying to compete in a saturated marketplace. The Google Keyword Tool also indicates a degree of competition.
3. Stay ahead of trends.
Nothing's better than staying ahead of the pack by identifying upward relevant keyword trends before your competitors do.
Go to Google Trends and run comparative queries on keywords you know are important to your business now against those your gut tells you might be up-and-coming. Look to see if any are trending up or down to help predict where your new attention should legitimately be focused.
4. Measure the financial return.
Search marketing tactics--even paid search campaigns--are fairly cost-effective. You can use keyword research tools to help you not only estimate the cost of an average visitor, but also if that cost will help you generate effective ROI.
For the richest financial information, create a free Google AdWords account. Once you do, go to the Traffic Estimator to see estimates on both traffic and costs per click to determine how much search inventory you can afford to bid on and what it will cost you to acquire a visitor. Remember, a visitor does not equal a sale or lead.
I also love to use search advertising as a "laboratory" to quickly gauge the reaction of a market to a new product or offer and to conduct speedy ad message testing.
5. Write Epic Content Consistently
Content is kind in search and when you can understand that and how to consistently write epic content all of the time you will conquer search. One of the goals that you should have for your website is to setup a schedule of when you’re going to write epic content. Content that your audience is going to be willing to share each time you publish something new. The more consistently you have something on your website the better it’s going to be for you when it comes to search.
If you focus on creating that epic content over one year you’re going to see a huge shift in the search traffic that you see for your website.
Growing your business with search isn’t played out just yet and I don’t think it ever will. You just need to focus your attention on the simple things that can grow your business over time with search. If you can do that and have the people around you that help you with your website understand that you’re going to have a great source of leads come into your website consistently.
Justice Wordlaw IV is a Online Marketer and self published author of three eBooks on Amazon Amazon Author Page. He helps people by showing them a way of creating residual income through a done for you business. Follow him on his blog.