Even Drunks Know, Failure is the Mother of Success

By Ian Fernando

This past weekend or this past Friday, I headed out to the bars with a couple friends. The location was brand new to me and I was intrigued about the environment. There was couches, leather chairs, fireplace, a bon fire outside, and the basketball game was on. I felt I was in my living room. The environment was very comfortable and def enjoyable.

I then notice the quotes on the wall. One that caught my eye is "Failure is the Mother of Success".

It was interesting to see this quote on the wall. This stood out the most as the rest were drunk quotes. The quote itself is true and should  be taken serious. I say this because you learn form your mistakes. For example, when you were young you probably put your hand over a flame and pulled it back fast. You associate that pain sensation with the flame and learn fire is hot and can be painful.

This can also apply to your online marketing efforts. By making mistakes you can only learn from it. If you are a beginner and buy a domain with the company's name in it, you receive a C&D, and then you stop buying domains with the company's slogan or name in it.

We all learn from our own mistakes, sometimes we do not have the knowledge to make the proper decisions. Sometimes we do not have the experience to make proper judgement in our own marketing efforts. We have to gather the data from our testings to make sure we can conclude the proper outcome.

Sometimes it isn't the case, we simply just have to take a risk at something and see what the outcome is. Some of our greatest achievements comes from our own setbacks in life and in business. Maybe your mistake lead to an accidental achievement.

One quote I like is "Failure is Always an Option", this is what the TV show Mythbusters always go by. They never see it as a true failure because they actual have data to tweak and adjust their theory to try again. They never see it as a full setback but an opportunity to improve.

Being successful is all about learning from your experiences and setback sin life. Most online marketers tend to stop after they fail, saying it doesn't work with less than a weeks work. There isn't anything which can come to you overnight. It does take dedication and the will to do more and better.

Remember when you road your bike on 2 wheels for the first time? You wore your helmet, knee pads, elbow pads, etc. Eventually you fell off your bike, but you also got back up and tried it again until you were able to ride and control your bike with no hands!

This analogy is also pretty similar to online marketing. You can have all the resources, reading blogs, buying ebooks and softwares, and reading marketing books. You will not prevent your first failure in your online business, you just have to get back up and do it again until you can do it with no hands.


Ian Fernando
Involved in the internet space since 2002 and have been through the ups and downs of this online industry. I am a traveling digital nomad, media buyer, online strategist, and many more online titles.

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