Rotate Offers Base on Performance
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In the affiliate marketing industry there are a lot of networks promoting similar types of offers. For example ringtones, ringtones are very popular but what offer from what network converts better? There are several factors to take into account when deciding what offer to finally push and offer to the end user. The end user might be attracted to the offers’ landing page or maybe the colors are just too bright, etc. There are a bunch of similar offers and a bunch of networks asking you to promote it, but what similar offer from what network works?
The answer is to test! Which you should all know, affiliate marketing is all testing. Test which similar offer works better from what network. For example, I am a lazy person so I rarely make LPs – I strictly direct link to the offer. I want to promote ‘get a free xbox 360′ offer, a lot of the networks have them already but they are different in landing pages. One might be just a static page, the other flash, other 2 field submit, other 1 field, etc. There are so many types of LPs that can attract or distract your traffic from converting.
How do I test these similar offers from all the networks?
First join any of the following networks to find a variety of similar offers, I personally recommend:
Now all you have to do is rotate them! Lets say you have 5 networks that have the Free Xbox 360 1 field submit, put them in a php rotation script and see what converts. Now the issue is how many days to rotate, how to give more priority to a specific offer that is doing better? Well, there are 2 ways, you can rotate offers base on your EPC (thanks to my good friend Eric for providing such a script) and another is base on percentage (thanks to my NiceNerd programmer)
Rotating base on EPC gives you a more true rotation factor, because it is base on performance. The other is base on more of a manual process, because it can be adjusted by your needs (if you do not want to go by true EPC). Below is the code base on EPC which was provided by Eric:
<?php
/*
courtesy of EricNagel.com
*/$aPages[' http://www.yahoo.com/ '] = 2.25;
$aPages[' http://www.google.com/ '] = 1.76;
$aPages[' http://www.cnn.com/ '] = 4.05;$aWeighted = array();
reset($aPages);
while (list($cURL, $fEPC) = each($aPages)) {
$fEPC = round($fEPC*100, 0);
for ($i = 0; $i < $fEPC; $i++) {
$aWeighted[] = $cURL;
} // ends for ($i = 0; $i < $fEPC; $i++)
} // ends while (list($cURL, $fEPC) = each($aPages))shuffle($aWeighted);
header(“Location: ” . array_pop($aWeighted));
exit();?>
Now as you can see all you have to do on a daily basis is just update your EPC base on the information Prosper202 provides to you or any other tracking system, which you need to switch over to Prosper202 immediately. Then reupload your .php file to your directory and BAM your good to go and it will start rotating offers base on your offers performance. You just have to update this everyday, the EPC anyways. Once it is updated then you are good to go.
This way you can assure yourself that specific networks’ offers work and converts more on the traffic you are pushing to it. If you are getting a ton of traffic why not rotate similar offers and see what works best. I know with PPV you can get a ton of traffic in a short amount of time, so you want to make sure you are taking advantage of such volume. Too bad rotating offers in Adwords will not work – direct linking wise, but creating a LP or jump page can definitely work.
To further automate the process, you could set up a Macro that logs into the networks, pulls the EPC from your stats, then updates the .php file.
Sweetness.
OK so let’s get this straight
2.25
1.76
4.05
are you EPC’s as in $2.25 EPC Correct?
Also, my rotator had a minor security issue in which another blogger blogged about it and changed it. I love networking.
hi ian
consider me a newbie, it looks like these networks only support spammers. would they not be considered low quality? maybe i am ignorant or something.
> browie
yes sir
> me
these networks are not for spammers, but if yuo want to promote like a spammer that is all on you
Hi Ian,
Can you speak to the implementation a bit. Where does one upload this script and how does one place offers “in it”?
I’ve got a MediaTraffic account so this is very topical and helpful so….
thanx
@Scott – feel free to contact me if you need help with implementation of this script. All my IM names are on ericnagel.com
Eric
Why won’t rotating direct linked offers work on AdWords? Funny, I was just writing a post about this tonight on how to easily do it on AdWords and YSM.
> Hock
because each keyword is checked (prosper202 shows this as filtered clicks by Google) and if each keyword is check or spidered and sees a different LP or desitnation URL different then it will get denied. also domains will not match, what you put in the URL will maybe match one offer but will not match offer B C or D. (especially ringtone offers)
havent played rotating offers on msn or ysm, tho
> Scott
its pretty simple, just copy the script in notepad and save it as weight.php or whateveryouwant.php – upload it to the main directory or folder you want and point your url to yourdomain.com/offers/weight.php and it will start rotating. or you can contact Eric
Thanks much Eric and Ian, I’ll give this a whirl. And nice to hear from a fellow hot-tubber.
Thanks for the plug sir.
[...] query will find domains with prosper202 installed on it. So better hide your links from [...]
[...] -> Twitter script, or my post on geo-targeting saved you hours of programming, or maybe you use this script that rotates offers based on EPC. Hey… I need my coffee to stay awake & provide such quality [...]
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